Roddy, it was another time/another place...but oh so cool.
When I was hired to work at 94Q back in 1980, I got to choose what I played (within some loose limits). Our genius PD, Jim Morrison, wanted a radio station that sounded like "Atlanta" and so ours did...with the care and choosing of the music left to the on-air jocks. Album cuts, segues, theme sets, whatever...it was really hard but rewarding work, because not only did it sound magical when done right, it was impossible to counter-program.
A huge part of the job interview was musical knowledge. In the interview, they wanted to know that you KNEW. About artists that mattered to Atlanta, and not just the obvious ones, like the Atlanta Rhythm Section (their bassist Paul Goddard is to this day a dear and close friend). You needed to understand that Jimmy Buffett spent a LOT of time in Atlanta pre-fame, and that songs like "Son Of A Son Of A Sailor" and "The Captain And The Kid" were well known to Atlanta listeners who loved music like that. Artists like Kenny Loggins...whose live version of "I'm Alright" was recorded at the Fox Theatre, and I had the privilege of introducing him that night on stage. Artists like Mac Macanally. People like that.
So, on the freedom: let me give you an example. If it was a rainy Monday, it was totally cool for me to do 45 minutes of "sunny" songs...sunshine as the theme. And I'm talking middays here--not buried late at night. BUT--it had to be well balanced, sound good from a tempo standpoint, and reflect generally our current playlist. I was free to do what I wanted with albums that mattered. So, I'd mix in tracks from, say, Steely Dan "Gaucho" or the latest Dan Fogelberg album that would never be heard on the radio with other tracks that made sense.
Every single day was nothing but fun. Doing good, professional radio between the records--AND being able to shape the sound of the station--was literally amazing.
This lasted for the first 3 years I was there. After that, things got too competitive to keep that going. But I often wonder what it'd be like if a station like that signed on TODAY--totally reflective of what was happening in Atlanta the day you were listening, with an intelligent and adult approach. So many radio people are freaked out about Pandora...how about we freak THEM out with a heavily localized version of what our town is all about, musically?
I was so, so lucky to work there back then. Thanks due to Jim Morrison, and the incomparable General Manager Jerry Blum. Those two guys are totally responsible for whatever career I can claim.