Question about signing on a CCM station

[cornbelt]

The company I do consulting work for has just been granted a non-comm CP, and we are looking at our programming options.

My experience has been wholly in either commercial radio or in "NPR-style" non-commercial stations, so when my research indicated that the biggest format hole for a non-commercial in the area was CCM, I knew that I needed to seek out more information about this format. There is plenty of "public radio," and a lot of "teaching and talk" Christian stations, both Protestant and Catholic. But, there is no CCM station. By the way, my experience with CCM has only been as a listener, not as a manager or consultant.

The reason this company applied for the license was basically to provide a station that will do at least some locally-orientated programming for the community. And, they had an idea this was the format they wanted to do with it from the get-go, I just confirmed it. If they had not applied for the CP, it would likely have fallen to a "network," which in the past has only built the tower, plugged in the satellite feed, and left.

At the startup of the station, there will be a very limited budget, and local programming initially will be a smaller part of the day. That would likely change as time goes on.

So, I'd like to respectfully ask the advice of the people on this board:

1. If you had to program a large part of the day initially with CCM music delivered by satellite, whose services would you recommend? I am looking for CCM programming that is inclusive and not heavily oriented toward a specific doctrine or denomination. And, is lighter on talk, as that is currently well-represented in the market.

2. For our local dayparts, how do you build a CCM music library from scratch? What are the best sources for music? I know TM Century has a service for new music, and it is free to stations. Is this a good service? How are record companies about getting you the new titles (any better than the abysmal service from "secular" labels?) The bigger problem seems to be building the gold/recurrent part of the CCM library. Where would you go to get such a library? All my previous sources for other formats tell me "they don't do that format."

Again, this is for a non-comm station that would be the first CCM station in the market.

Thanks in advance for your help.

 

[GaryThompson]

I'm thinking your best bet is K-Love. However, I'm not sure if they'll allow you to carry just part of the day. They may require total commitment.

I know that Way FM will let you carry daypart by daypart. So that's a good bet, too. Both of these are very professional, 100% music, non denominational and have good music mix.

TM century's praise disc is a good service.

Jones radio networks also programs a good AC CCM format. They deliver it to you on disc and I believe you can get pre-loaded hard-drives of the music as well. This would save you time. And I KNOW Jones has the Golds and Power Golds that you want to include.


> 1. If you had to program a large part of the day initially
> with CCM music delivered by satellite, whose services would
> you recommend? I am looking for CCM programming that is
> inclusive and not heavily oriented toward a specific
> doctrine or denomination. And, is lighter on talk, as that
> is currently well-represented in the market.
>
> 2. For our local dayparts, how do you build a CCM music
> library from scratch? What are the best sources for music?
> I know TM Century has a service for new music, and it is
> free to stations. Is this a good service? How are record
> companies about getting you the new titles (any better than
> the abysmal service from "secular" labels?) The bigger
> problem seems to be building the gold/recurrent part of the
> CCM library. Where would you go to get such a library? All
> my previous sources for other formats tell me "they don't do
> that format."
>
> Again, this is for a non-comm station that would be the
> first CCM station in the market.
>
> Thanks in advance for your help.
>

 

[radioelizabeth]

Think Gary did a great job addressing your questions.

You might want to consider having some off forum chats with a few of us as well. I know these boards have plenty of pd minds who could consult you in areas such as music, imaging, talent, etc.

Feel free to give me a shout: [email protected]


-Elizabeth


<P ID="signature">______________
RADIOELIZABETH
Pleasant, Passionate, Persuasive
www.radioelizabeth.com</P>

 

[ccmfan]

> I'm thinking your best bet is K-Love. However, I'm not sure
> if they'll allow you to carry just part of the day. They may
> require total commitment.
>
> I know that Way FM will let you carry daypart by daypart. So
> that's a good bet, too. Both of these are very professional,
> 100% music, non denominational and have good music mix.
>

I'm not a professional, but I think K-LOVE only programs their own stations 24-7 from their satellite feed. WAY-FM has the Christian Hit Radio Satellite Network that would probably be a good choice.

 

[kilowatt]

Why carry Way FM? They charge for their signal. K-Love wants the whole thing. build it and they will come. People pay Salem $250 a month per market and piecemeal...cheaper than way. Put jocks in morning and afternoon. Miss Chris Ruleman., really.

TM Century has some stuff but also the garbage that no one plays, Promo Only has a simialr servcie for $150 a year.

Wal mart - WOW series. Find a good used cd palce. Not much printed on onlder charts I ahev found.

God Luck!

> I'm thinking your best bet is K-Love. However, I'm not sure
> if they'll allow you to carry just part of the day. They may
> require total commitment.
>
> I know that Way FM will let you carry daypart by daypart. So
> that's a good bet, too. Both of these are very professional,
> 100% music, non denominational and have good music mix.
>
> TM century's praise disc is a good service.
>
> Jones radio networks also programs a good AC CCM format.
> They deliver it to you on disc and I believe you can get
> pre-loaded hard-drives of the music as well. This would save
> you time. And I KNOW Jones has the Golds and Power Golds
> that you want to include.
>
>
> > 1. If you had to program a large part of the day
> initially
> > with CCM music delivered by satellite, whose services
> would
> > you recommend? I am looking for CCM programming that is
> > inclusive and not heavily oriented toward a specific
> > doctrine or denomination. And, is lighter on talk, as
> that
> > is currently well-represented in the market.
> >
> > 2. For our local dayparts, how do you build a CCM music
> > library from scratch? What are the best sources for
> music?
> > I know TM Century has a service for new music, and it is
> > free to stations. Is this a good service? How are record
>
> > companies about getting you the new titles (any better
> than
> > the abysmal service from "secular" labels?) The bigger
> > problem seems to be building the gold/recurrent part of
> the
> > CCM library. Where would you go to get such a library?
> All
> > my previous sources for other formats tell me "they don't
> do
> > that format."
> >
> > Again, this is for a non-comm station that would be the
> > first CCM station in the market.
> >
> > Thanks in advance for your help.
> >
>

 

[cornbelt]

Thanks to all of you who are taking the time to respond to my questions; I do appreciate it. I should note that this "consulting work" is only on a part-time basis, as my full-time job now is professional school, so bear with me if I take some time to get back to you or respond. By the way, Elizabeth, I checked out your website, and you certainly do some great work.

Anyway, I have a few additional questions in the light of the answers already given:

The main programming sources for CCM that I have exposure to as a listener are the Salem "Today's Christian Music" service, the "Life" network originated by Northwestern College (in MN?) and K-Love. So, that's the perspective I am coming to this with.

Even though CCM services are obviously not directly comparable to secular pop formats, I get the sense that they do differ based on "intensity" of music much like those secular formats do. Is that a fair assumption?

I get the sense that:

WAY-FM (from listening online - thanks for the suggestion) is maybe more intense in the vein of Hot AC to Adult Top 40.

Salem's Today's Christian Music is a bit more like straight Hot AC in intensity.

Life Network is a bit more relaxed, between a Mainstream AC and Hot AC.

And, that K-Love is a bit more relaxed, more like a Mainstream AC in intensity.

Do these observations seem valid, or am I way off on this?

I also found a service called Air1 which I listened to online, but I think that Air1 may be too intense for the wide range of adult Christians we would seek to serve.

Have any of you worked with these networks personally? How do they feel about partial day affiliation (thanks for the note already about K-Love)? Because, part of the point of doing this is to serve the listeners with local content at least some of the time. How about local break availability?

Do you have any thoughts on this? This is applicable even with local content, as we will seek to serve as wide of a range of ages as possible as we would be "carrying the banner" for CCM basically alone in the whole service area. So the musical observations would apply there too.

Thanks again for your input. I appreciate your time.





> Think Gary did a great job addressing your questions.
>
> You might want to consider having some off forum chats with
> a few of us as well. I know these boards have plenty of pd
> minds who could consult you in areas such as music, imaging,
> talent, etc.
>
> Feel free to give me a shout: [email protected]
>
>
> -Elizabeth
>

 

[radioelizabeth]

Yes, WAY-FM is going to be a hotter sound. You can opt for just parts of CHRSN, but yes, it's closer to CHR than AC.

Salem is going to give you a more adult sound, typical of AC.

K-Love also, although, K-Love is probably more "CCM" in content and programming, where Salem might be a little more palitable to a wider audience overall.

Not sure who your target is, but each one of these offers a different perspective on how to reach her...and of course, each one is targeting her at a different age and season in life.

You can still get local content in. You may want to touch base with a few who are already doing local drive times and using a feed for the rest.

Also, keep in mind, if you opt to program the station and music yourself, you can outsource your talent through tracking with great rates and still get great local content. That can cut your overhead a great deal and still give the station a professional, polished sound. Less like college radio, more like a fresh frequency on the dial.

I'm not guessing you would be reporting, so service from labels may not be simple...but it is possible, and there are plenty of other sources for music. Some labels will send you whatever you need. You will just need to work some phones, and follow up. It may take time.

I'd spend some time with some of the trades and get yourself connected to the CCM Circle quickly to sponge off some of the sources there. I might also recommend hitting some sites created for this format: pdnet, hisair, wayfm, klove, etc... And of course, radioandrecords and allaccess. Take a look at the songs and spins impacting your target and I think you will get a good grasp.

Thanks for the kudos on the site. It's due for an update soon, so keep checking back.

Hope you get good feedback on these boards and look forward to talking off forum soon...

Elizabeth
<P ID="signature">______________
RADIOELIZABETH
Pleasant, Passionate, Persuasive
www.radioelizabeth.com</P>

 

[toddohio]

1. It really depends on who you're trying to reach. The group must establish that first.

I worked for WAY-FM and also for another station who went with CHRSN. CHRSN is a great launching pad for stations. You can learn and observe everything you need to know about CCM by being a CHRSN affiliate. Plus, CHRSN gives you the most local freedom than any other option. As a matter of fact...Faron Dice at CHRSN one told me that one of the goals of CHRSN is for smaller stations to be able to move away from the network as much as possible. His e-mail is: [email protected]

2. If this group you are consulting for knows nothing about CCM...I'd strongly push you toward a CHRSN or another service for 2 or 3 years.

Sticking a mediocre CCM station on the air will further solidify the negative image of CCM radio from unchurched, potential listeners in that community...in my opinion.

 

[robroy]

>Musicwise, the idea about getting WOW CD's has worked well for me in the past...You figure each one has 30+ songs, so a disc per year, or two discs a year (if you get the WOW Worship,too) will give you a lotta great stuff...Check out other compilation discs, too...These are things I've done before and built a CCM music library for little money. I'm not a big Ebay fan, but it's a great place to find WOW's for reasonable prices.

It's great that you're already thinking/praying in these early stages about network affiliation. I've seen many stations get right down to the last month or so before making decisions on which network to use. As a matter of fact, I was talking to a gentleman in Oklahoma the other night who is the president of the board of a nonprofit corp that has a non-comm CP and wants to be on-air in just a few months. He didn't even have a clue as to what his format was going to be or what networks were available.

One thing to keep in mind about noncommercial listener-supported Christian radio: you can't sell the station before it hits the air, but you can now sell the vision of the station. Lock into a network as soon as you can, and let others know what you have chosen as your network of choice. Publicize a clearly defined, resolute vision of who you're going to reach and by what components you will reach them. Start the networking process immediately with pastors, businesses, organizations, and others in the Christian community. If they see your station's PURPOSE, PLAN, and PASSION, it will help them to recognize your POTENTIAL.

Also, by the time the station is up and running, you might as well anticipate that there will be a K-LOVE and/or Air 1 station in your market - they are multiplying like rabbits! Salem's "Today's Christian Music" would cross many more demographics. You could probably get them down to $200 or $250 a month with a two-year contract. Their network and their sister network "The Word In Praise" are really more suited for commercial stations. There will be times you will suffer glitches and their network commercials will slip onto the air. It won't happen often, but often enough to move you into the "damage control" mode as you try to remedy the problem and cover the spots locally while answering the phones to explain to listeners why they were told you were a noncommercial station but you're now playing commercials.

You might want to consider the Skylight Network. It's a great inspirational format for the 35-54 audience, and they insert some 1 & 2 minute features that are very nice and thought-provoking. I'm not sure what their monthly fee is, but I know it used to be (just a couple years ago) in the $400 range. They are geared for noncommercial stations.

I also want to commend you for your desire to localize to some extent. It shows that you desire more than a "cookie cutter" satellator for your listening area, and I believe God will honor and bless your initiative and desire to fulfill His calling. I'll be praying and believing for His best in your venture!



Think Gary did a great job addressing your questions.
>
> You might want to consider having some off forum chats with
> a few of us as well. I know these boards have plenty of pd
> minds who could consult you in areas such as music, imaging,
> talent, etc.
>
> Feel free to give me a shout: [email protected]
>
>
> -Elizabeth
>

 

[rbrucecarter]

I think you will have to pray about your vision. Do you want to primarily reach Christian believers, to make them better disciples? They will offer a dependable and loyal listener base, and pledge drives will deliver fairly consistant results. You would want a K-Love or Salem type approach. Unfortunately, growth potential would be limited, the first couple of "shareathons" will probably be an indication of the ultimate size of the audience. Advertise mainly in churches, because that is where your audience will come from.

If you want to primarily reach unchurched listeners and go for an evangelical, salvation based type of ministry, then you will have to compete with the secular stations in the area for your audience. Look at the demographics - who is shopping in the mall, is there a college nearby, is there a large population of young professionals? Teens, college, and young career will want a lot more edge in their music than the reliable soccer mom set. So Air-1 or Way-FM would be a better choice for them.

Even though there is not that much difference in playlist between the formats - the presentation is everything. Sound like you are playing for soccer moms, and soccer moms is what you will get. Sound like you are playing for teens, and teens is what you will get, even with an identical playlist.

 

[cornbelt]

Thank you for your thoughts and prayers. They are appreciated.

Also, thanks for your advice on music, networks, etc.

You echoed my biggest concern regarding Salem's TCM after examining their affiliation materials, because an equipment failure may mean commercial messages making it to air. Being familiar with the area and the media landscape, there are those in the community that will probably not be happy to see this station become a reality, and would seize on an opportunity to make the station "pay" for being there if commercial messages accidentally aired. When it comes to fines, the FCC generally does not care if whether it's intentional or an accident.

The timetable for the CP is probably a year before actual broadcasting, but "be prepared" is an excellent motto, even in broadcasting!

Thanks everyone for your comments. I am reading them all.


> >Musicwise, the idea about getting WOW CD's has worked well
> for me in the past...You figure each one has 30+ songs, so a
> disc per year, or two discs a year (if you get the WOW
> Worship,too) will give you a lotta great stuff...Check out
> other compilation discs, too...These are things I've done
> before and built a CCM music library for little money. I'm
> not a big Ebay fan, but it's a great place to find WOW's for
> reasonable prices.
>
> It's great that you're already thinking/praying in these
> early stages about network affiliation. I've seen many
> stations get right down to the last month or so before
> making decisions on which network to use. As a matter of
> fact, I was talking to a gentleman in Oklahoma the other
> night who is the president of the board of a nonprofit corp
> that has a non-comm CP and wants to be on-air in just a few
> months. He didn't even have a clue as to what his format
> was going to be or what networks were available.
>
> One thing to keep in mind about noncommercial
> listener-supported Christian radio: you can't sell the
> station before it hits the air, but you can now sell the
> vision of the station. Lock into a network as soon as you
> can, and let others know what you have chosen as your
> network of choice. Publicize a clearly defined, resolute
> vision of who you're going to reach and by what components
> you will reach them. Start the networking process
> immediately with pastors, businesses, organizations, and
> others in the Christian community. If they see your
> station's PURPOSE, PLAN, and PASSION, it will help them to
> recognize your POTENTIAL.
>
> Also, by the time the station is up and running, you might
> as well anticipate that there will be a K-LOVE and/or Air 1
> station in your market - they are multiplying like rabbits!
> Salem's "Today's Christian Music" would cross many more
> demographics. You could probably get them down to $200 or
> $250 a month with a two-year contract. Their network and
> their sister network "The Word In Praise" are really more
> suited for commercial stations. There will be times you
> will suffer glitches and their network commercials will
> slip onto the air. It won't happen often, but often enough
> to move you into the "damage control" mode as you try to
> remedy the problem and cover the spots locally while
> answering the phones to explain to listeners why they were
> told you were a noncommercial station but you're now playing
> commercials.
>
> You might want to consider the Skylight Network. It's a
> great inspirational format for the 35-54 audience, and they
> insert some 1 & 2 minute features that are very nice and
> thought-provoking. I'm not sure what their monthly fee is,
> but I know it used to be (just a couple years ago) in the
> $400 range. They are geared for noncommercial stations.
>
> I also want to commend you for your desire to localize to
> some extent. It shows that you desire more than a "cookie
> cutter" satellator for your listening area, and I believe
> God will honor and bless your initiative and desire to
> fulfill His calling. I'll be praying and believing for His
> best in your venture!
>
>
>
> Think Gary did a great job addressing your questions.
> >
> > You might want to consider having some off forum chats
> with
> > a few of us as well. I know these boards have plenty of pd
>
> > minds who could consult you in areas such as music,
> imaging,
> > talent, etc.
> >
> > Feel free to give me a shout: [email protected]
> >
> >
> > -Elizabeth
> >
>

 

[cornbelt]

Re: Vision/Direction and Audience Targets

To those who asked about our vision and our anticipated demographic target, here is the "vision" as I have recommended it, after a lot of thought and reflection. It's not the final word, but it is part of my job. Feel free to comment.

"MOST TYPICAL" CORE LISTENER
Late 30's
Female
Married
With Children
Christian
At least a weekly churchgoer
Protestant
Moderate to Conservative
Caucasian
Community involved (outside of church as well)
Favors music programming over talk programming
Looking for "inspiration," rather than "indoctrination" (the meaning of the word here "to instruct in a body of doctrine or principles," not the pejorative "partisan" definition)... such "instruction" in this context will be in the context of music programming and light features, not in long-form "teaching" programs, as these are well represented on two other non-music, Christian stations in the area.

The above is an amalgamation of the demographic tendencies of the area and of those the station seeks to intentionally reach out of that population, not an effort to "exclude" anyone from the scope of the mission.

NARROW TARGET DEMO
25-49, inclusive, but skews: female, married, with children, etc. from above, but includes Christians and those who maybe have fallen away from the church or are familiar with but never have joined a Christian church.

WIDE TARGET DEMO
Adults, 18-54

While "secular" stations will likely not be considered "direct" competitors with this vision, there will hopefully be a movement from secular stations to this stations for those that are inclined to by the message, as well as a gain of listeners from those who maybe "gave up" on radio because there was nothing on before that spoke to them and their lifestyle. Word-of-mouth and networking with churches will be key to trying to serve the latter group especially.

Thanks again for all your comments and direction!






> I think you will have to pray about your vision. Do you
> want to primarily reach Christian believers, to make them
> better disciples? They will offer a dependable and loyal
> listener base, and pledge drives will deliver fairly
> consistant results. You would want a K-Love or Salem type
> approach. Unfortunately, growth potential would be limited,
> the first couple of "shareathons" will probably be an
> indication of the ultimate size of the audience. Advertise
> mainly in churches, because that is where your audience will
> come from.
>
> If you want to primarily reach unchurched listeners and go
> for an evangelical, salvation based type of ministry, then
> you will have to compete with the secular stations in the
> area for your audience. Look at the demographics - who is
> shopping in the mall, is there a college nearby, is there a
> large population of young professionals? Teens, college,
> and young career will want a lot more edge in their music
> than the reliable soccer mom set. So Air-1 or Way-FM would
> be a better choice for them.
>
> Even though there is not that much difference in playlist
> between the formats - the presentation is everything. Sound
> like you are playing for soccer moms, and soccer moms is
> what you will get. Sound like you are playing for teens,
> and teens is what you will get, even with an identical
> playlist.
>

 

[William_Yeager]

I have to echo everybody's sentiments regarding CHRSN-the product sounds excellent. If you're in an area with little CCM background, going with a more youth-oriented sound may stick easier.

One of the few CCM stations that has been able to successfully daypart formats is WBHY-FM/Mobile (Power 88). They are local during AM and PM drive, primarily playing CHR music, and they use Salem's TCM (Adult Contemporary) feed during the rest of the day. Last checked I saw they had a better share than many secular stations in the Mobile/Pensacola market.

There is actually one part-time Air1 affiliate, KWBX, which is a college station (Western Baptist).

 

[radioelizabeth]

Re: Vision/Direction and Audience Targets

cornbelt wrote:
" here is the vision..."

Typical female demo. May want to narrow the profile internally to include where she eats, shops, household income, husband's job, number of children... everyone's name, and the car they drive. Make her REAL. In every area.



"While "secular" stations will likely not be considered "direct" competitors with this vision..."

Actually, you are in direct competition with them. Especially if you haven't had a CCM there before. Your P1s will have been someone's else's first. And your P2s and P3s already have their frequencies picked as well. You will pull from some of the talk teaching...but for the most part, you will likely share a smaller audience with them. The majority of your target (as identified in your post) is listening to secular radio.


e
<P ID="signature">______________
RADIOELIZABETH
Pleasant, Passionate, Persuasive
www.radioelizabeth.com</P>

 

[whatzthat]

TM Century's Praise Disc is great! It has all the current releases on it.
For music, get in touch with the labels and they will service you. You can also work out a barter system with you local bookstores - once you find out what your format is. You need not pay money for CDs, let the labels supply you.
>

 

[whatzthat]

> I'm thinking your best bet is K-Love. However, I'm not sure
> if they'll allow you to carry just part of the day.

They will not - they want it all. I don't understand how they are letting Air1 do partial programming on the station mentioned. They must not be as possessive with that format.

 

[brian_marchand]

May I ask what staion this is - call letters and city of license and frequency or is that a secret. If it is a secret for some reason can you say the state. I am guessing a station in the midwest with a rural population not within a major city. The networks you said you are familiar with are all in MN. I read on the Indiana board you used to live there. So I am guessing MN or IA or around there. I am going to check the CP's in the non-commercial band.

I work in tv not radio. But it sounds like you want a christian adult contemporary format geared towards white woman in their child bearing years. That is the typical ccm station. TCM by Salem is the only sat format that fits it excluding K-Love. Some have said TCM would be a broader appeal then K-Love and I wondered why? I am just curious in the difference. I have heard TCM more since there are no K-Love station here in Springfield, IL. But as has been said TCM is geared for commercial stations. Several owners of commercial secular stations have picked up TCM. I like TCM music for the most part but since they are programmed for a commercial station by a commercial operation they have longer and more frequent stops in the music. Which is a bad thing for a noncommercial station and people wanting to hear music. K-Love, as has been saiddoes not have any partial stations. It sounds like wayfm would skew too young for what you want. I have not listened to wayfm for a long time online because there playlist seemed to be so tight with way too much mercy me. So much mercy me turned me off to them for years. Many stations it appears to me will have a couple of drive time annoucers and be off there hard drive the rest of the time. You may have to do that.

This is off topic a little but has to do with formats. The station here where I am in Springfield, IL has no annoucers left locally. They only had a couple and they both left. http://www.wibi.org/staff.htm The morning drive is voice tracked by Debbie McMorrow from sister station WCIC and besides that just off the hard drive it appears. A strange situation. WIBI is 30 years old and one of the first ccm station in the country. But since I do not like their playlist or imaging I do not listen to them much. I have been listening to KKFS 103.9 in Sacramento recently to hear about their change of frequencies and I like their playlist. They sound good. KKFS for those who don't know is a Salem owned Fish station. The other Fish stations I have heard like the former Fish in Chicago or other Salem owned stations in Dallas KLTY or WFSH in Atanta seem to be more mellow and not to my liking. I guess research has shown listers in Sacramento, CA like a little more upbeat music then those in other Fish markets.



88.9 Cascade, IA Cascade Community Radio, Inc. 338ft 2kw A is a guess I have.

 

[rbrucecarter]

Re: Vision/Direction and Audience Targets

> To those who asked about our vision and our anticipated
> demographic target, here is the "vision" as I have
> recommended it, after a lot of thought and reflection.
> It's not the final word, but it is part of my job. Feel
> free to comment.

Got it! OK, you are after something like K-Love. Way-FM has wimped out to the point it would probably be suitable. There used to be a network called "Word in Music" that Z-88 Orlando used before they went completely local. I would contact Jim Hogue at Z-88 Orlando or Jon Hamilton at WSCF Vero Beach. I know both of them, they are great guys who have made this exact demographic work for their stations. Don't overlook an occasional program like James Dobson's Focus on the Family - which fits perfectly with your desired demographic.

 

[toddohio]

<Last checked I saw they had a better share than many secular stations in the
Mobile/Pensacola market.>


I just have a yellow flag with the above sentence...and that is...Christian stations in the SOUTH tend to have better ratings (very competitive with secular radio) than the exact same product OUTSIDE of the Bible-belt...just throwing caution into the wind since he may be consulting for a station in the midwest.

 

[toddohio]

Re: Vision/Direction and Audience Targets

Actually, you are in direct competition with them. Especially if you haven't had a CCM there before.>>>


For sure, Elizabeth.

And Please don't make the same mistake that churches do when they attempt to have a concert: "Oh we're having a Christian concert so it will be sold out."

Just because you're putting a Christian radio station does NOT mean that Christians will listen. Your product must be compelling enough for potential listeners to change their daily habits. That's a huge challenge.