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Question about the coming PPM's

D

Dighton Rockhead

Does anyone know if RIPR is going to get counted in the coming PPM's here? I took a look at the ones for Boston, and noticed thier non-comm's are in there, but don't know if that's just particular to Boston.
 
As long as the station encodes for PPM (with Arbitron's encoding device) they should show up in the ratings when PPM is in effect in Providence. (Some Providence stations that encode show up in Boston now, and I'm sure some Boston ones will show up in Providence once PPM is used.)
 
RIPR along with a number of other stations are going to need to code their signals to be counted. My hope is that the stations that currently don't subscribe to Arbitron methodology currently (which has led to the current 4+ year embargo), will also not invest in the technology to encodetheir signal thus allowing the ratings to become public domain again
 
My hunch is that whomever the guilty party / parties are who are responsible for the current embargo will not do what it's going to take to participate in PPM, thus insuring that the embargo will continue....possibly indefinitely.

The more things change, the more likely they are to stay the same.
 
Dighton, my understanding is that if you don't code the signal, you don't get counted. It seems reasonable to speculate that if you aren't subscribing now, why would you invest in technology to add the code to your signal....just a line of thinking. The PPM "trend" is a weekly report versus a monthly "trend" and the "book" is a monthly report versus the quarter report it is now. I don't kno what the subscription rates are for PPM vs the current form; but I think those that are doing witout currently will continue to do so.
By looking at the Boston PPM, the major stations in Providence (Pro-FM, Lite, HJY, SNE, B101 EEI-FM & CTK) all have a coded signal as they show up in the report. I would also assume that HJJ, Hot and Pro-AM have them as well being in the clusters. That leaves BRU and the smaller mom & pops....there could be PPM results available once the phase in/conversion timeframe is over
 
wknd92 said:
my understanding is that if you don't code the signal, you don't get counted
Click to expand...

PPM "hears" ONLY encoded audio...and ANY encoded audio, AM, FM, TV, cable, Internet, "attention K-Mart shoppers," ANY encoded audio.
 
WKND92: As far as I know, Arbitron provides the PPM encoders (Primary and Backup) free of charge to all stations (we did not have to pay for ours) Stations in Providence and Worcester have gotten them already and the ones that installed them may show up in Boston numbers.

As long as the encoder is hooked up (and working) it can be heard by the meter (device) if it comes in contact with it. (If your ear can hear the station, the PPM can hear it)
 
ON AIR said:
WKND92: As far as I know, Arbitron provides the PPM encoders (Primary and Backup) free of charge to all stations (we did not have to pay for ours) Stations in Providence and Worcester have gotten them already and the ones that installed them may show up in Boston numbers.

As long as the encoder is hooked up (and working) it can be heard by the meter (device) if it comes in contact with it. (If your ear can hear the station, the PPM can hear it)
Click to expand...
Again, it begs the question of why would you hook it up (and/or pay someone to hook it up) if you don't plan on buying the service (such as if you don't currently buy the ratings)? I still think we may see the end of the embargo coming....
 
Is this a trick question?

wknd92 said:
why would you hook it up (and/or pay someone to hook it up) if you don't plan on buying the service (such as if you don't currently buy the ratings)?
Click to expand...

So agencies can evaluate/buy you?
So your national rep can sell you?
 
Re: Is this a trick question?

Holland Cooke said:
wknd92 said:
why would you hook it up (and/or pay someone to hook it up) if you don't plan on buying the service (such as if you don't currently buy the ratings)?
Click to expand...

So agencies can evaluate/buy you?
So your national rep can sell you?
Click to expand...
If what has been told to me, the major station that is not currently buying and forcing the embargo (along with some of the smaller stations), national agencies (or local ones for that matter) really wouldn't appear to be a concern.
 
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