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Question about the Home Shopping Network

MarcB said:
How come on DIRECTV the Home Shopping Network has a different order phone number than on COX Cable, local affiliates, and HSN.COM?


On DIRECTV their order phone number ends in "7171". On the others it ends in "3100".
Click to expand...

My guess is that HSN or DirecTV, or both, wants to have a dependable way to break out sales made to DirecTV subscribers from sales made OTA, online or on cable. Maybe it affects what HSN pays DirecTV for carriage or how much DirecTV rakes off the top of every sale to a subscriber. Maybe our industry pros can give a definitive answer.
 
I would agree. The different numbers allow the source of the revenue to be tracked, and likely to track the revenue sharing.
 
Now that pretty much everyone has the internet it is hard to believe anyone would purchase anything from one of these shopping networks.
 
ansky212 said:
Now that pretty much everyone has the internet it is hard to believe anyone would purchase anything from one of these shopping networks.
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Elderly folks, poor folks, invalids ... many of them people who really shouldn't be shopping but do anyway -- so long as their credit cards allow them to -- just to relieve the boredom. Not the most glamorous clientele, but profit is profit.
 
CTListener said:
My guess is that HSN or DirecTV, or both, wants to have a dependable way to break out sales made to DirecTV subscribers from sales made OTA, online or on cable.
Click to expand...
exactly.
When I worked at My Pillow they had oodles of toll free numbers. They used it to track what area of the country a call was coming from. Here in Minneapolis they run commercials on numerous radio stations and it sounds like each station has a different TF number to call.
 
It's similar to direct response ads on CNN and TBS, back in the day. Their 800 numbers were 257-1257 and -1234, respectively, for every product. Maybe they still are if they ever have such spots now.
 
Wow Im Shocked that QVC and HSN still exists. Back in the 1990's there were TV stations in the San Francisco Area that aired HSN programming in the Daytime and Chinese programming at night. But that went away as soon as these stations had gone away as soon as Univision took over KFSF 66 and made it a Telefutura affiliate now Unimas affiliate for the San Francisco area. KCNS later became a Mundofox now Mundomax station for the San Francisco area.

Wow I thought Ebay and Amazon killed off HSN and QVC. Im amazed the latter 2 still exist.

https://en.wikipedia.org/wiki/KFSF-DT

https://en.wikipedia.org/wiki/KCNS
 
TNT's direct response ads were always 800-421-2000.
No, the Turner networks don't do this anymore. The latest I've seen one of those 800-257-1234 direct response ads was probably 1998 or 99. I rarely see ANY direct-response ads on TBS or TNT.
 
crainbebo said:
TNT's direct response ads were always 800-421-2000.
No, the Turner networks don't do this anymore. The latest I've seen one of those 800-257-1234 direct response ads was probably 1998 or 99. I rarely see ANY direct-response ads on TBS or TNT.
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Perhaps they're covered up by local ads.
 
No...it's just that regular advertisers (insurance companies, food products, cosmetic products, cars) are buying ad time a lot more nowadays, even in late night hours.
 
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