The WCIV saga is one of the more complicated stories in the history of local broadcasting. It breaks down something like this: Sinclair sold WCIV to Howard Stirk (Armstrong Williams's company), which changed it to WGWG. Long story short, the WCIV intellectual unit was transferred to Sinclair-owned WMMP (channel 36), the ABC affiliation and WCIV's branding went over to 36.2 (leaving My Network TV on 36.1), but they still continued to call it "ABC4", WMMP's call letters changed to WCIV. Fast-forward to present, WGWG is PSIP channel 4 and uses this for their various subchannels, AFAIK they don't actively market themselves as "channel 4" (not sure if they have any local programming at all, it's all diginets, MeTV et al), and you're left with the quirky situation of WCIV calling itself "ABC4" on PSIP channel 36.2 (but no quirkier than WBTS in Boston calling itself "NBC10 Boston" while being on a Class A station that shares a full-power transmitter with WGBX --- confused yet? --- and, on top of all of that, is on PSIP channel 15.1).
I don't know how Charleston viewers, who were used to WCIV being on channel 4 forever and a day, deal with two stations being "channel 4", and as to WGWG, I don't know what they call that: