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Question About WWMP Burlington, VT

T

theradiokid

Guest
Who is the imaging voice on WWMP "MP103" (103.3 Burlington, VT?) I was listening to them online today, and was impressed by the young sounding Howard Cogan-like voice on the station. (I know it's not cogan. This voice sounds younger than Cogan.)

--The Radio Kid
(Oswego, NY.)
My email: [email protected].
 
I honestly didn't know that station was still on the air. When they first started up, they had a pre-set on my car radio, and the song selection was so unpredictable, it was kind of fun. But somewhere along the way, they lost me, permanently, though as an old geezer, I probably never was their desired target anyway. :D
 
Is it still Colter Rule? Always liked him...does plenty of work for USA as well.

They started out as a "Jack" station...but since that's not in vogue anymore, Reactionary Radio made the station a Hot A/C, which does a fantastic job competing against the 100,000 watt A/C station that's existed for 25 years.
 
Will: Yup... It's still Colter Rule. I checked his website, and was able to match the voice. Thanks.

The presentation I heard yesterday on WWMP was still "Jack"-like.

--The Radio Kid
(Oswego, NY.)
My email: [email protected].
 
theradiokid said:
Will: Yup... It's still Colter Rule. I checked his website, and was able to match the voice. Thanks.
Click to expand...

He's also the voice on 93.7 Mike FM in Boston and Free 99.1 in Littleton, NH.
 
Judging by the ratings of WOKO, people seem to enjoy those "lame morning duos" after all.

Seriously, why does this company even try? You can't encroach on the heritage white bread formatted stations in Burlington with a jukebox. You're not stealing their agency buys, their heritage talent, or their loyal listeners. I'm not rooting for anybody to fail, but good Lord, why have three underwhelming FM stations?

Why not use all your resources on trying to build a really good station? What's the point of active rock on 102.3? That's not a Burlington signal. That feels more like a forced effort to do a non-existing white format on Burlington radio. How many people in Franklin and Clinton counties listen to that station? What's the point of oldies on 93.7? Those same songs are heard on WDOT and Kool 105, and at least those stations are at the fair and other events around town. But hey, it's Silberberg's money.

Hell, make one of them a talk station. If you're going to run a cheap radio station, at least try to fill a format hole that people might care about. White music is adequately covered in B-P. Make one of them Rhythmic or stop trying. It's 2010. Not all the small businesspeople up there are afraid of dark people anymore.
 
Isan urban format really viable in Burlington? I mean, how many "dark skin" people are in th area? 5%? 10%? in 2000, Burlington was 92% white. 95xxx is the best you're going to get. Be glad you have that. Growing up in NH, I would have loved to even have one chr station! All I got was Hot ac because it was "safe." Even today in Manchester, NH, pulling in 94.5 and 107.9 can be tough. Saga finally put a chr on a translator. Even Boston only has one wanna be rhythmic station. Sounds like a money loser to me?
 
And where is Star today? It would never work. Sorry. And I LOVED Star 93.7. I honestly did. But, unfortunately it is not a viable option in white bred usa.
 
Star no longer exists because Entercom answers to shareholders. Northeast does not.

I think that Burlington has the same sensibilities that Portland, Maine does...a market that supported a Rhythmic station for a few years until they boarded the WEEI bandwagon (a format that I'm a little surprised to not yet see in B-P...why WJOY still plays tunes instead of complementing their Red Sox franchise is beyond me.)

I talked to a former rhythmic-leaning (although not the way I'd do it) Kiss 92.1 employee about this yesterday who also claims that Rhythmic would never work in B-P. I told him "it was the signal, not the product" (and their inability to use CC resources to get a syndicated morning show in there.) You're not going to play burnt-out disco anthems or jump on the #25 song on the Rhythmic chart, but good Lord, some of the 22-year olds stick around town after college. And "Smells Like Teen Spirit" is not the record of THEIR adolescenthood. "Party Up" is.

103.3 is a reasonable Chittenden County (I don't care about the other counties that don't have money) signal. It baffles me that this company continues to settle for three shares with the same tired adult records mixed in with stiff Hot AC currents. I'm not going to sit here and tell you with a straight face that a Rhythmic station would ever defeat 95 Triple X in the ratings. But I will tell you that you can market it to Church Street in 2010 as well as to Hill Holiday.

You'd think a group with nowhere to go but up that alienates employees on a cyclical basis would try to find the one executive with a vision that has the temerity to deal with the owner. Instead, they seem determined to be the Pittsburgh Pirates of B-P radio. But what do I know? I only lived there for 20 years.
 
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