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Question about WYCL Youngstown Whiplash radio

I have a question about WYCL 1540 as since it has returned to the farm format I am just curious why use the farm brand when Mr Lash has created the cat brand.

I was noticing the two brands and it seems like with the farm always changing formats why not flip it to a new classic county brand as it could be a play off of the old WICT 95.1 cat which was a strong brand in town?


http://www.catcountry.org/
 
On their FB page:

"1540 WYCL has ceased broadcasting. I, Chet Holbrook, and all involved with "The Farm" thank you for listening"

and:

The Facebook page for 1540 The Farm will still be up and running in spite of this recent turn of events. (You know that wouldn't be the case if we were owned by a major conglomerate...) We do invite you to tune into Radio 1570 WHTX later this morning for Gary Rhamy, and with Johnny Rogers from 1 to 5 (starting next Monday). As for you, the listeners... you have been so loyal to The Farm in spite of the multiple format changes and ownership turmoil. YOU deserve to have this format. The classic country format is a unique format that shines like none other.
 
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