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Question for advertisers???

Z

zfisher43

I'm just wondering as a radio listener if anyone listens to commercials on song-only format stations? I know I don't. The second I hear a commercial I start hitting the pre-sets. This isn't true for talk format though since you aren't usually going seek out other talk. I don't flip to the T-man when Howard goes to break even though I'm facing 20 minutes of advertising... Why?? Because I don't have the patients to jump into the middle of what they are talking about and play catch up. I know each and every advertiser who has spots during Howard, BJ and Leykis for this very reason. My point is... who is paying for advertising on the music only stations??? Obviously there are plenty since we now have "The Wolf" and Entercom didn't see value in the Buzz's format. In my humble opinion, music only format adds are worthless... am I wrong???

PS: BJ is such a hypocrite. He was the biggest supporter of the Buzz's format and the second he gets the morning gig he gets a hard-on for KISW? I know you have to be a company man and put on a good face, but this is the end of a great thing and his excitement was sickening.
 
> PS: BJ is such a hypocrite. He was the biggest supporter of
> the Buzz's format and the second he gets the morning gig he
> gets a hard-on for KISW? I know you have to be a company man
> and put on a good face, but this is the end of a great thing
> and his excitement was sickening.

The way I see it, the Buzz is dead and it's not likely to come back, therefore, he should be excited just to still have a gig! KISW is all he's got to hang his hat on now so would going on the air and opining away on DAY ONE about the truly sad/disgusting nature of the Buzz's demise really even be worth doing? I am sure he shares a lot of those same feelings but the man has a job to do when the mic is live, and right now, that job is all about trying to cast this whole double shakedown in as positive a light as he can. Not hard to understand. I am sure once things have settled in a bit, and he's on in January, the topic will inevitably come up a million times anyway, and he may have more leeway to speak freely about it then.

As for your advertising question, I am the same way, except, I even turn the channel when commercials come on talk stations! I just don't care. Even if I am hearing a disjointed section of some show I don't even care about for a few minutes, I would rather do that then switch back than sit through commercials. I am an advertiser's worst nightmare!
 
>
> As for your advertising question, I am the same way, except,
> I even turn the channel when commercials come on talk
> stations! I just don't care. Even if I am hearing a
> disjointed section of some show I don't even care about for
> a few minutes, I would rather do that then switch back than
> sit through commercials. I am an advertiser's worst
> nightmare!
>

Talk shows can work in plugs to the live broadcast though, which is getting more popular and shameless every day. As for BJ, I get that he is happy to still have a job. He has worked hard to get this opportunity and deserves to get a shot. The problem I have is that I am steaming about everything that happened and he goes on the Men's Room and says that this is a great idea. I don't think he believes this is a good idea. He is stoked to be the morning guy and is a marketing (BLEEP) so he's doing that to the best of his ability, but I think he knows that the combination effect of talk and rock is destined to fail. The only person that this is good for is BJ. The Men's Room are now destined to fail because the show they did can't work around 12 packs, Tom is on when nobody cares to listen and I'm listening to Don and Mike on the internet. Please tell me why I should be excited BJ??? Either way, I'm a lost soul at this point since I'm investing in Sirius for Christmas. I wasn't sold on it until this happened... so good luck BJ, Adam Carolla has the chops to syndicate into just about any market and this ain't middays buddy!
 
I know this much, until 2 days ago I had not given it a single thought, but I too am now looking at a Sirius unit for my car...
 
> I know this much, until 2 days ago I had not given it a
> single thought, but I too am now looking at a Sirius unit
> for my car...
>
If Sirius snatched up Opie and Anthony my life would be better, but thank God for options. I might have to get XM too. Either way, f@ck Entercom and f@ck anyone who likes the way things have panned out.
 
I couldn't care less for O&A. Listening to the church bit that got them fired was the only day I really found myself enjoying their show. Figures the minute they get me to crack a grin they get canned. Otherwise I never really cared about them much - To each their own though...

> I might have to get XM too.

Interesting thought, but I can't see paying for both. I'm looking to follow Stern to Sirius (I've never really been a rabid Stern fan either, although, I have been tuning in a lot more over the past few weeks as his terrestrial end draws near, just out of morbid curiosity I guess, and have to say - not being really strongly swayed toward one provider or the other beforehand - I'd be more likely to go for Sirius just so I can hear what he does when he lands there, then go off to explore the rest of the service's programming.

> Either way, f@ck Entercom and f@ck anyone who likes the
> way things have panned out.

LOL! Geez man tell us how you REALLY feel! (Although I heartily agree with the sentiment)
 
I'm just a huge radio fan and I loved the Buzz. Hearing country music on 100.7 when I came back from a meeting was like getting kicked in the nuts. This will be a mistake and people will get fired after the second ratings book... but I won't care by then. That is why I'm so bitter.
 
Well I wouldn't be so fast to write off this new country station. Country has picked up a lot of steam the past couple years witness KMPS strong numbers, timing is everything and how hard are they really going to have to did to beat KQBZ's #22 status?


>>This will be a mistake and people will get fired after the second ratings book... but I won't care by then. That is why I'm so bitter.
 
> how hard are they really going to have to did
> to beat KQBZ's #22 status?

Pretty damn hard considering by the time the Wolf is pulling strong (assuming it ever will), the way things are going, KISW will be #22!
 
> Well I wouldn't be so fast to write off this new country
> station. Country has picked up a lot of steam the past
> couple years witness KMPS strong numbers, timing is
> everything and how hard are they really going to have to did
> to beat KQBZ's #22 status?

#22 in what... 12+. Every market has its low-rent financial or brokered station billing $2mil/yr, and then there's some other guy with a 1.0 or 1.5 share saying "look at our ratings!" that's not billing half that. It's not easy to get a huge share of the entire population when your content appeals to a narrow range of people. And providing that narrow range isn't women 75-death, you can probably sell it at a premium. There's a certain demo- and psychographic associated with a show like Leykis', whereas the listenership for a dope like Hannity varies all over the place. How are you going to target anyone in particular on his show?
 
Amen to that...The few times I DO listen to terrestrial radio, if a commercial comes on, I either flip the station, flip to the CD player, turn on XM, plan dinner with my wife, or make phone calls on the cell...You get the picture; anything but listening to those damn commercials. In all honesty, when I go to buy things, I pretty much know what I want to buy...It's VERY rare that I buy something because I heard an ad for it. I have to say, XM has gotten smart when it comes to this...With most of their advertisers, they give some kind of discount if you type in XM or XMRadio when you buy from an advertiser online, or mention XM or whatever show you were listening to if you call or visit the advertiser.

At the same time, I think if commercial breaks were three minutes long, maybe even five, instead of 10-20 minutes, people would be more willing to sit through them. No, the stations probably couldn't sell as many ads, but you might see an over-all rise in the 12+ and target numbers because people would be less likely to change the station. I admit, since I bought satellite before O&A or Stern announced their moves, the heavy spotloads on commercial radio and the lack of variety in the music were the two main things that drove me to it...That, and Entercom's anti-satellite ads...I wanted to see what it was all about, and so far, I've found that whole ad campaign to be nothing but lies and b.s.

> > PS: BJ is such a hypocrite. He was the biggest supporter
> of
> > the Buzz's format and the second he gets the morning gig
> he
> > gets a hard-on for KISW? I know you have to be a company
> man
> > and put on a good face, but this is the end of a great
> thing
> > and his excitement was sickening.
>
> The way I see it, the Buzz is dead and it's not likely to
> come back, therefore, he should be excited just to still
> have a gig! KISW is all he's got to hang his hat on now so
> would going on the air and opining away on DAY ONE about the
> truly sad/disgusting nature of the Buzz's demise really even
> be worth doing? I am sure he shares a lot of those same
> feelings but the man has a job to do when the mic is live,
> and right now, that job is all about trying to cast this
> whole double shakedown in as positive a light as he can. Not
> hard to understand. I am sure once things have settled in a
> bit, and he's on in January, the topic will inevitably come
> up a million times anyway, and he may have more leeway to
> speak freely about it then.
>
> As for your advertising question, I am the same way, except,
> I even turn the channel when commercials come on talk
> stations! I just don't care. Even if I am hearing a
> disjointed section of some show I don't even care about for
> a few minutes, I would rather do that then switch back than
> sit through commercials. I am an advertiser's worst
> nightmare!
>
 
Just my opinion, but you're better off with XM...I used to be a HUGE Howard fan...I also liked O&A. After O&A signed on to XM, they told some great stories that really changed my view of Howard...I can no longer listen to Stern without wanting to scream at my radio for what a back-stabbing hypocrite the man is. Now that O&A have the freedom at XM to talk about whoever/whatever they want, they're exposing Stern for the liar and fake that he is.

If you've missed the guys since their demise on The Buzz and the old Extreme Talk 1090, go to foundrymusic.com and oavirus.com. IMO, O&A are much better on XM than they were on commercial radio...And no, it has absolutely nothing to do with the fact they can curse freely. In fact, they kind of try to keep that to a minimum, while still putting on THE most entertaining show in radio, commercial or satellite.

Also (and I'm not as into these guys, but a lot of people are), O&A have brought Ron and Fez aboard.

> > I know this much, until 2 days ago I had not given it a
> > single thought, but I too am now looking at a Sirius unit
> > for my car...
> >
> If Sirius snatched up Opie and Anthony my life would be
> better, but thank God for options. I might have to get XM
> too. Either way, f@ck Entercom and f@ck anyone who likes the
> way things have panned out.
>
 
> it comes to this...With most of their advertisers, they give
> some kind of discount if you type in XM or XMRadio when you
> buy from an advertiser online, or mention XM or whatever
> show you were listening to if you call or visit the
> advertiser.

Happens on terrestrial radio, too... typically on some C-list national show that can only get PIs. :)

> At the same time, I think if commercial breaks were three
> minutes long, maybe even five, instead of 10-20 minutes,
> people would be more willing to sit through them.

Yes. It would take conditioning though. There was a time when stopsets were 90 seconds, and stations took five or six an hour. Two songs, spot. Song, spot. I don't know that that would appeal to everyone, but if the music listener knew they'd be getting more of what they tuned in for in a minute flat, they'd stick around. They'd listen. And presets would get a lot less wear, because if you tuned to your favorite station and heard a commercial, you wouldn't automatically dump to another station because you'd be willing to wait a few seconds to hear what you really wanted to hear rather than settling for a lesser station.

I listent to music on the radio so infrequently and haven't scientifically reserached this, but it's just a thought.
 
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