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Question for all radio vets?
- Thread starter Shady
- Start date
Shady said:
I'm not a radio vet (I don't think BLAZERadio counts), but I do know that most stations are bought through the aid of a broker. Owners don't usually advertise that a station is on the block for obvious competitive reasons.
You might want to explain what you mean with the 'least costly' way to do that. I believe sale prices are usually a multiplied reflection of cash flow, though there could be debt considerations. Also, you should consider WHAT is being sold. Some station sales are merely license only, others are license and office/broadcast equipment, and others are license, office, broadcast equipment, and tower (not all stations actually own those).
I know I left a lot of gobbledygook out so if there's anyone who'd like to clean up my mess... ??? :
???Here's an idea... if you really want to loose all that money you have.. just give it to me... I'll put it in my saving account. I'll call you everyday and harass you about paying your bills. I'll come by your house and complain about somthing I heard you say "on the air" and every 6 months I'll send you low ratings. I'll blow up your refrigerator and you can pretend your transmitter was hit by lighting. Then I'll act like a broadcast equipment guy and charge you out the butt for the new "frigerator"
You'll have the experience of radio ownership and never have to leave your house.
;D
You'll have the experience of radio ownership and never have to leave your house.
;D
Skipper! said:
Now THAT's funny.
One of my bosses years ago said the keys to a great radio station include (a) knowing where the money is in the community, (b) figuring out your target demographic with said money that you'd like to play to, and (c) nobody thinks inside jokes are funny on-air except the person in the studio, essentially = shut up and play the records.
He's been a successful owner and general manager for 25+ years, so I suppose he knows of what he speaks. When I was in college working there, I used to get frustrated ... but now I realize that the station where I spent ten years off-and-on has been operating for over 60 years using these principles.
Have at it.
Skipper, Alan and MBird are dead on target and you know from your own experience that MBird preaches the truth when talking about playing to the money. That said, may I suggest that you start working yard sales in your neighborhood, that will give you the negotiating skills set needed to buy a station in the near future. Hey, you may want to even attend a few auctions at the court house to get the hang of the legalities. ;D
Good luck Shady, I know you've wanted to do it for a long time. Let me know if I can help, you've got the number, use it.
Good luck Shady, I know you've wanted to do it for a long time. Let me know if I can help, you've got the number, use it.
Good luck!
Facts:
Most stations that can be bought are in small markets (the big markets are owned by the big corps...and would cost more than what you had if you won the powerball lottery)
Do an internet search for "radio stations for sale" and start looking at what the brokers have.
Your best bet is a growing small town with a single FM station, especially if near a bigger city or a small city with a solid industry that is not going anywhere soon.
Be ready to work your behind off....20 hour days 7 days a week just to squeek out a little paycheck.
if you don't have heavy sales and COLLECTIONS experience..and some engineering background...forget it.
have fun!
Facts:
Most stations that can be bought are in small markets (the big markets are owned by the big corps...and would cost more than what you had if you won the powerball lottery)
Do an internet search for "radio stations for sale" and start looking at what the brokers have.
Your best bet is a growing small town with a single FM station, especially if near a bigger city or a small city with a solid industry that is not going anywhere soon.
Be ready to work your behind off....20 hour days 7 days a week just to squeek out a little paycheck.
if you don't have heavy sales and COLLECTIONS experience..and some engineering background...forget it.
have fun!
D
DriveTime
Guest
MBird said:
MBIRD....Great advice. Especially shut up and play the record. I fear if KMX doesn't soon take that advise it will known at KM Who!
Funny this got noticed again ... just this morning I saw a sign one of our PDs put up in the studio that said, "if you take a breath, say your name" ... meaning ID, ID, ID!
I asked a television news anchor recently why the logo bugs are so large in the right hand (or, if you're NBC, left hand) corner of the screen. He said, "we want the people with the diaries to know exactly what they're watching"! The same is true with radio people, too.
I asked a television news anchor recently why the logo bugs are so large in the right hand (or, if you're NBC, left hand) corner of the screen. He said, "we want the people with the diaries to know exactly what they're watching"! The same is true with radio people, too.
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