J
JamzUSA
Guest
Why is Univision naming all of their hurban stations "La Kalle" except for the one in Dallas/Ft. Worth?
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> Why is Univision naming all of their hurban stations "La
> Kalle" except for the one in Dallas/Ft. Worth?
>
Listeners like the name. Dallas wanted to brand the frequency, since it is a rimshot.
> Kalle" except for the one in Dallas/Ft. Worth?
>
Listeners like the name. Dallas wanted to brand the frequency, since it is a rimshot.
J
JamzUSA
Guest
> > Why is Univision naming all of their hurban stations "La
> > Kalle" except for the one in Dallas/Ft. Worth?
> >
>
> Listeners like the name. Dallas wanted to brand the
> frequency, since it is a rimshot.
>
So you are saying, since 99.1 is a rimshot, they won't get the "La Kalle" name?
> > Kalle" except for the one in Dallas/Ft. Worth?
> >
>
> Listeners like the name. Dallas wanted to brand the
> frequency, since it is a rimshot.
>
So you are saying, since 99.1 is a rimshot, they won't get the "La Kalle" name?
> > > Why is Univision naming all of their hurban stations "La
>
> > > Kalle" except for the one in Dallas/Ft. Worth?
> > >
> >
> > Listeners like the name. Dallas wanted to brand the
> > frequency, since it is a rimshot.
> >
>
> So you are saying, since 99.1 is a rimshot, they won't get
> the "La Kalle" name?
Not this week.
>
>
> > > Kalle" except for the one in Dallas/Ft. Worth?
> > >
> >
> > Listeners like the name. Dallas wanted to brand the
> > frequency, since it is a rimshot.
> >
>
> So you are saying, since 99.1 is a rimshot, they won't get
> the "La Kalle" name?
Not this week.
>
> For what it is worth. I listened to the new format yesterday
> and thought is was cr*ppy. I sounded like something that
> would appeal to hispanic punkers.
>
Actually, the appeal of reggaetón based formats is to Hispanics with a median age of 26 to 27. The listener profile is blue collar, employed males and married females.
But then, I don't know what a "punker" is, anyway.
> and thought is was cr*ppy. I sounded like something that
> would appeal to hispanic punkers.
>
Actually, the appeal of reggaetón based formats is to Hispanics with a median age of 26 to 27. The listener profile is blue collar, employed males and married females.
But then, I don't know what a "punker" is, anyway.
A "punker" is a term from the 80's.
I must say that I usually enjoy the sounds that have an Afro-Cuban origin but this stuff leaves me totally lost. It's like Hip-Hop vs RAP. I'm a late 50's Polish-German-Czech straight White Male who happens to enjoy a wide variety of programming formats and music and I can not determine where it fits. I almost found it irritating.
I must say that I usually enjoy the sounds that have an Afro-Cuban origin but this stuff leaves me totally lost. It's like Hip-Hop vs RAP. I'm a late 50's Polish-German-Czech straight White Male who happens to enjoy a wide variety of programming formats and music and I can not determine where it fits. I almost found it irritating.
> A "punker" is a term from the 80's.
Sorry, I sat out most of the 80's in Latin America, where the term never came to my attention.
>
> I must say that I usually enjoy the sounds that have an
> Afro-Cuban origin but this stuff leaves me totally lost.
> It's like Hip-Hop vs RAP. I'm a late 50's
> Polish-German-Czech straight White Male who happens to enjoy
> a wide variety of programming formats and music and I can
> not determine where it fits. I almost found it irritating.
>
And thus, you anecdotally prove what I said in the now closed thread on WVIV: reggaetón stations have no appeal to non-Hispanics and, even there, appeal principally to 18-34 first and second generation assimilated members of that group.
This is sort of like the 22 year old males who criticize soft AC stations. The stations of this kind were not designed for them, and will be vastly unappealing to them... by design.
Sorry, I sat out most of the 80's in Latin America, where the term never came to my attention.
>
> I must say that I usually enjoy the sounds that have an
> Afro-Cuban origin but this stuff leaves me totally lost.
> It's like Hip-Hop vs RAP. I'm a late 50's
> Polish-German-Czech straight White Male who happens to enjoy
> a wide variety of programming formats and music and I can
> not determine where it fits. I almost found it irritating.
>
And thus, you anecdotally prove what I said in the now closed thread on WVIV: reggaetón stations have no appeal to non-Hispanics and, even there, appeal principally to 18-34 first and second generation assimilated members of that group.
This is sort of like the 22 year old males who criticize soft AC stations. The stations of this kind were not designed for them, and will be vastly unappealing to them... by design.
David:
At the risk of sounding a bit degradating, a station geared to the young blue collar hispanic market sounds a bit too narrow and that segment might offer little broad based advertiser appeal. Pay-day loans and beer.
It would be like building a station franchise around younger blue collar recently immigrated polish males. There are many around but what is their purchasing power? Another example that comes to mind is WMET (now WNUA) in the early 80's. It posted good numbers until the demos showed many were 12-18 males. Not many new cars being purchased there.
I watched some stuff on Channel 60 on Saturday afternoon and I found the same genre. It must be the new thing but advertiser satisfaction may be a problem.
Actual results may disprove my views but this stuff may be a fad.
Bruce
At the risk of sounding a bit degradating, a station geared to the young blue collar hispanic market sounds a bit too narrow and that segment might offer little broad based advertiser appeal. Pay-day loans and beer.
It would be like building a station franchise around younger blue collar recently immigrated polish males. There are many around but what is their purchasing power? Another example that comes to mind is WMET (now WNUA) in the early 80's. It posted good numbers until the demos showed many were 12-18 males. Not many new cars being purchased there.
I watched some stuff on Channel 60 on Saturday afternoon and I found the same genre. It must be the new thing but advertiser satisfaction may be a problem.
Actual results may disprove my views but this stuff may be a fad.
Bruce
> David:
>
> At the risk of sounding a bit degradating, a station geared
> to the young blue collar hispanic market sounds a bit too
> narrow and that segment might offer little broad based
> advertiser appeal. Pay-day loans and beer.
>
> It would be like building a station franchise around younger
> blue collar recently immigrated polish males. There are many
> around but what is their purchasing power? Another example
> that comes to mind is WMET (now WNUA) in the early 80's. It
> posted good numbers until the demos showed many were 12-18
> males. Not many new cars being purchased there.
The average age (median) of reggaetón listeners is 27 in the few US markets that have ratings history, and 26 in Puerto Rico.
Since family formation is earlier in Hispanic communities, we are speaking of prime young consumers, mostly 18-34, but with significant 35-44 as well.
Average age of Hispanics in the Mexican dominant markets is around 23 to 24. So the population over 45 is very small and not sought by advertisers. This is why there are so few old leaning Spanish stations... no market and no advertiser interest. The common sales demo for Hipanic is 18-49 and 18-34, not 25-54.
>
> At the risk of sounding a bit degradating, a station geared
> to the young blue collar hispanic market sounds a bit too
> narrow and that segment might offer little broad based
> advertiser appeal. Pay-day loans and beer.
>
> It would be like building a station franchise around younger
> blue collar recently immigrated polish males. There are many
> around but what is their purchasing power? Another example
> that comes to mind is WMET (now WNUA) in the early 80's. It
> posted good numbers until the demos showed many were 12-18
> males. Not many new cars being purchased there.
The average age (median) of reggaetón listeners is 27 in the few US markets that have ratings history, and 26 in Puerto Rico.
Since family formation is earlier in Hispanic communities, we are speaking of prime young consumers, mostly 18-34, but with significant 35-44 as well.
Average age of Hispanics in the Mexican dominant markets is around 23 to 24. So the population over 45 is very small and not sought by advertisers. This is why there are so few old leaning Spanish stations... no market and no advertiser interest. The common sales demo for Hipanic is 18-49 and 18-34, not 25-54.
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