MikeShannon914 said:Nah, I put "awful" in quotes to note my sarcasm...I happen to buy into the same beliefs as Robert, hence my other points. I'm just saying it's a dead argument to think that those 3 things will ever change, and that radio will ever return to what it once was. That's also why I said those things about how keeping some of that old spirit in mind can be a pleasant justification for staying in the biz today.
I've bashed the medium for its corporate mismanagement of it for quite a while now, but there is hope for some return to "the old days". I posted previously what is going on in Houston. In the last couple of years local owners have gained control of stations and given back that local swagger and poured their resources into those stations like the single station owners used to do back in the day. Mixed results however. In Dallas, we've seen some of the same things. One example: BizRadio. One owner had the right idea, but failed to let the experienced radio people he recruited operate the stations without his misinformed intrusion. The result: both Houston and Dallas will probably go under after his lease runs out at the end of the year, unless he comes up with enough money to buy them outright. Another example: KGOW in Houston, AM 1560 The Game signed on this week with the funding of a very smart entrepenuer and host of investors. They hired very experienced market folks to operate, program and sell the station. Unlike BizRadio, they actually purchased the station. It is a terrificly programmed station with every host local, funny, informative and overall, incredibly entertaining. It's that EXACT same swagger single stations owners DID carry before the corporate destruction. I don't think anything will be able to stem the tide of Satellite, IPOD and MP3, but ironically I believe that these single or 2-station owners that buy and operate stations with market knowledge and experience will rule terrestrial radio in the future. See, it's not all pessimistic.