Question for Sr. Gleason - BUENOS AIRES

[Huff]

Regarding the IBOPE results for Buenos Aires:
Are only subscribers listed in the top line data? And if so, are there any non-subscribers with significant shares among the "Other" AM and FM categories, or are those categories even broken out at all? Also, is there any particular reason the AM and FM stations are segregated? Just curious since I am not terribly familiar with their methodology.

 

[davideduardo]

Regarding the IBOPE results for Buenos Aires:
Are only subscribers listed in the top line data?

Up to when I was receiving the monthly results, all stations were reported.

And if so, are there any non-subscribers with significant shares among the "Other" AM and FM categories,

I saw the breaks. There was nothing signficiant. That category consisted of the dozens of neighborhood stations, the hundred or so piraates, and the dozen X band stations.

[/quote]or are those categories even broken out at all? Also, is there any particular reason the AM and FM stations are segregated? Just curious since I am not terribly familiar with their methodology.


[/quote]

AM and FM are segregated because that is custom in Argentina.

 

[mimo]

I hear that in Mexico, AM and FM were also issued separate bo0ks. ¿Was or is that true?

 

[davideduardo]

I hear that in Mexico, AM and FM were also issued separate bo0ks. ¿Was or is that true?

Not Arbitron, not IBOPE, not INRA.