M
MrJimbo
Guest
Bloomington, IN has almost 70K in population. Why aren't they a "Rated Market"?
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C
CaptainTragedy
Guest
The simple answer: None of the owners want to buy the book. If that's the case then Arbitron won't measure listening in the market.
> Bloomington, IN has almost 70K in population. Why aren't
> they a "Rated Market"?
>
> Bloomington, IN has almost 70K in population. Why aren't
> they a "Rated Market"?
>
Springfield, Illinois, with a population of over 100,000 is not a rated market either for the same reason. A few years ago all the stations there agreed to no longer subscribe to Arbitron. And they're doing just fine.
> The simple answer: None of the owners want to buy the book.
> If that's the case then Arbitron won't measure listening in
> the market.
>
> > Bloomington, IN has almost 70K in population. Why aren't
> > they a "Rated Market"?
> The simple answer: None of the owners want to buy the book.
> If that's the case then Arbitron won't measure listening in
> the market.
>
> > Bloomington, IN has almost 70K in population. Why aren't
> > they a "Rated Market"?
M
magicmk
Guest
> The simple answer: None of the owners want to buy the book.
> If that's the case then Arbitron won't measure listening in
> the market.
>
> > Bloomington, IN has almost 70K in population. Why aren't
> > they a "Rated Market"?
> >
>
So what's the measuring stick for advertising rates then? Or isn't there one?
> If that's the case then Arbitron won't measure listening in
> the market.
>
> > Bloomington, IN has almost 70K in population. Why aren't
> > they a "Rated Market"?
> >
>
So what's the measuring stick for advertising rates then? Or isn't there one?
1
11south
Guest
> > The simple answer: None of the owners want to buy the
> book.
> > If that's the case then Arbitron won't measure listening
> in
> > the market.
> >
> > > Bloomington, IN has almost 70K in population. Why
> aren't
> > > they a "Rated Market"?
> > >
> >
>
> So what's the measuring stick for advertising rates then? Or
> isn't there one?
>
Interesting...the measuring stick is; whomever brings an affordable idea that actually provides the desired results for the advertiser. A somewhat, to totally, foreign concept in larger rated markets.<P ID="signature">______________
I get paid to be suspicious when I've got nothing to be suspicious about.</P>
> book.
> > If that's the case then Arbitron won't measure listening
> in
> > the market.
> >
> > > Bloomington, IN has almost 70K in population. Why
> aren't
> > > they a "Rated Market"?
> > >
> >
>
> So what's the measuring stick for advertising rates then? Or
> isn't there one?
>
Interesting...the measuring stick is; whomever brings an affordable idea that actually provides the desired results for the advertiser. A somewhat, to totally, foreign concept in larger rated markets.<P ID="signature">______________
I get paid to be suspicious when I've got nothing to be suspicious about.</P>
M
midwestclubber
Guest
> The same thing happened in Danville, Illinois. And the
> opposite happened in the new Marion-Muncie market.
>
No Arbs,,,, Probably why so little Format Changes and tweaks... Probably why WBWB in Bloomington is a pretty boring Top 40 station, that sounds just like it did 15 years ago.
> opposite happened in the new Marion-Muncie market.
>
No Arbs,,,, Probably why so little Format Changes and tweaks... Probably why WBWB in Bloomington is a pretty boring Top 40 station, that sounds just like it did 15 years ago.
B
boilerfan
Guest
> > > The simple answer: None of the owners want to buy the
> > book.
> > > If that's the case then Arbitron won't measure
> listening
> > in
> > > the market.
> > >
> > > > Bloomington, IN has almost 70K in population. Why
> > aren't
> > > > they a "Rated Market"?
> > > >
> > >
> >
> > So what's the measuring stick for advertising rates then?
> Or
> > isn't there one?
> >
> Interesting...the measuring stick is; whomever brings an
> affordable idea that actually provides the desired results
> for the advertiser. A somewhat, to totally, foreign concept
> in larger rated markets.
>
They do use TAPSCAN Custom (county) Coverage if the need ever arises, which it seldom does. Joke of a program by the way. Probably why you don't hear any national spots in BLM either.
The sample sizes are so small that you see wild fluctuations in the numbers from book to book.
> > book.
> > > If that's the case then Arbitron won't measure
> listening
> > in
> > > the market.
> > >
> > > > Bloomington, IN has almost 70K in population. Why
> > aren't
> > > > they a "Rated Market"?
> > > >
> > >
> >
> > So what's the measuring stick for advertising rates then?
> Or
> > isn't there one?
> >
> Interesting...the measuring stick is; whomever brings an
> affordable idea that actually provides the desired results
> for the advertiser. A somewhat, to totally, foreign concept
> in larger rated markets.
>
They do use TAPSCAN Custom (county) Coverage if the need ever arises, which it seldom does. Joke of a program by the way. Probably why you don't hear any national spots in BLM either.
The sample sizes are so small that you see wild fluctuations in the numbers from book to book.
Actually, having AMP own the station is the MAJOR reason, one might presume.
--Dylan
> > The same thing happened in Danville, Illinois. And the
> > opposite happened in the new Marion-Muncie market.
> >
> No Arbs,,,, Probably why so little Format Changes and
> tweaks... Probably why WBWB in Bloomington is a pretty
> boring Top 40 station, that sounds just like it did 15 years
> ago.
>
--Dylan
> > The same thing happened in Danville, Illinois. And the
> > opposite happened in the new Marion-Muncie market.
> >
> No Arbs,,,, Probably why so little Format Changes and
> tweaks... Probably why WBWB in Bloomington is a pretty
> boring Top 40 station, that sounds just like it did 15 years
> ago.
>
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