Quibi Shutting Down Just Months After Launch

[Y2kTheNewOldies]

https://tvnewscheck.com/article/top-news/254938/quibi-shutting-down-just-months-after-launch/

Short-video app Quibi said it is shutting down just six months after its early April launch, having struggled to find customers.

The company said Wednesday that it would wind down its operations and plans to sell its assets. “Quibi is not succeeding,” its top executives bluntly declared in a letter posted online.

The video platform — designed for people who were out and about to watch on their phones — was one of a slew of new streaming services started to challenge Netflix over the past few years, most of which were part of much bigger tech and entertainment companies, like Apple and Disney.

Lets say the bigger platforms killed off Quibi

 

[Marcos_C]

Sure, the bigger, more estalished media companies have had more compelling reasons for people to subscribe to their respective services; however, Quibi's failure is the result of the company making a series of bad decisions.

I knew that Quibi would go out of business, but I didn't think it would happen this soon. Quibi certainly won't be missed.

 

[Y2kTheNewOldies]

https://www.fiercevideo.com/video/end-may-be-near-for-quibi

Perhaps in another time, in another world, Quibi would have succeeded. But new reports suggest that the short-form streaming service may shut down soon.

According to The Information, Quibi founder Jeffrey Katzenberg has tried to sell Quibi’s content catalog to both NBCUniversal and Facebook, both of which declined the offer. The report points to more signs of Quibi’s imminent demise including canceled strategy meetings, employees meeting for goodbye drinks and Katzenberg reportedly flat-out telling people that he may have to shut the whole thing down.

Another report suggested that Katzenberg called investors on Wednesday to let them know he's shutting down Quibi.

Here is more that lead to the downfall of Quibi.

One of the players NBC Universal declined a contract with Quibi was because NBC was getting ready to launch Peacock in response to go after Netflix, Disney+, Amazon Prime, Hulu, Paramount+ (aka CBS All Access), Apple TV + and HBO Max for viewers and subscribers.

I could see Quibi being viable if it was launched in early 2010's or Late 2000's when Apple IOS and Google's Android launched but its being killed off by other venues by today's standards.

 

[Marcos_C]

One of the players NBCUniversal declined a contract with Quibi was because NBC was getting ready to launch Peacock...

That's not entirely true. Telemundo, NBCUniversal's Spanish-language content division, has had two news programs on Quibi from the beginning. The shows are Pulso News (news) and For the Cultura (entertainment news). Both are English-language programs aimed at younger generations of Latinos. I am now wondering if those two programs will move to Peacock once Quibi shuts down on December 1.

For your information, below is a link to an old article about the two programs.

https://www.forbes.com/sites/veroni...s-shows-from-latino-perspective/#58ed8f9b378b

 

[CTListener]

It seemed an odd, dated concept from the start -- out-of-touch Hollyweird types somehow thinking that people were clamoring for bite-sized content. It was reminiscent of the very early days of internet video, when early adopters were raving about being able to see movie trailers on their computers.

 

[Y2kTheNewOldies]

It seemed an odd, dated concept from the start -- out-of-touch Hollyweird types somehow thinking that people were clamoring for bite-sized content. It was reminiscent of the very early days of internet video, when early adopters were raving about being able to see movie trailers on their computers.

I would guess if Youtube, Vimeo, Dailymotion, Twitch, Bitchute, Dtube and Peertube were not born then I could see Quibi being viable in the era of when people were moving from Dialup to DSL.

 

[Kelly A]

The "unique" programs Quibi had were terrible quality and poorly conceived. The rest was re-purposed clips from other news services. The whole thing was a billion dollar boondoggle.

The real play here was Katzenberger was going to use his and Meg's name to get bigger fish like Netflix, Hulu, Alphabet/Google and other's to see the opportunity and buy them out at a profit. Katzenberger was trying what some 'dot-comms' managed to pull off in the early 2000's. Problem was, their subscriber base was unimpressive, and wasn't even a molecule of bait for the bigger fish to even sniff it.