Funny I talked with the former Sale Manager there and thats what he told me. Maybe he was just blowing smoke.
NOW from the OOOOPS FILE Read this article from NM business weekly February of 2005
Clear Channel Communications Inc. is changing the programming format of its Albuquerque radio station 104.1 FM from "World Class Rock" to a mix of Hispanic and urban music.
At noon on Friday, the on-air programming and branding will change to "Mega 104.1," says Chuck Hammond, Clear Channel's Albuquerque and Santa Fe vice president and general manager.
The change reflects the shift in programming from rock to the mix of Hispanic and urban music, Hammond says. "Our moniker is 'Latino & Proud.' The 18 to 34 Latino market is our target."
Disc jockeys at the station will broadcast predominantly in English, but the music will be primarily Spanish and advertising will be a mixture of both, Hammond says.
"We are today contacting all advertisers to let them know what's happening and to give them the choice of whether to continue with us or to go elsewhere," Hammond says, adding that the first 10,000 songs the new radio station plays will be advertising free.
"104.1 is the strongest FM signal in the state. But with World Class Rock, we weren't developing the ratings and the revenues we wanted. ... The station was profitable, but we expect a tremendous increase [in revenues]," Hammond says.
WELL THATS TWO STRIKES will Smooth Jazz be #3