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Quiet in Fort Wayne....TOO QUIET!

W

wonderboy77

So what the hell is happening in FW? No talk or posts on the board since the Davin & Ana farewell.

Aug 4th numbers are on the way...what's going to happen?
Who will be the new PD at WJFX? (weasel?)
Will Artistic continue with WDDB or flip to something else?
Any new formats? (since Mike?)

Let us know your thoughts...I kind of miss the FW posters.
What happened to the Wild-v-Hot battles on this board?

Come on FW...don't let Indy steal any thunder...

POST AWAY!
 
> So what the hell is happening in FW? No talk or posts on
> the board since the Davin & Ana farewell.
>
> Aug 4th numbers are on the way...what's going to happen?

Too close to call. I can't wait to see what happens. Stations I think are the ones to watch: My, B106, WAJI, Hot and Wild. All of these stations had interesting books and I can't wait to see how they did. Especially B106... I think we'll find out how viable the CHR format is here.

> Who will be the new PD at WJFX? (weasel?)

Don't look for Weasel to take that... not officially anyway. Word is that Weasel has always been running the show but he'll never be PD on paper because he doesn't want the responsibility if the station fails. That may not be true but that's what's going around.

> Will Artistic continue with WDDB or flip to something else?

I think a sell is more likely. Arther Jr. has really messed up this station and its sister country station. I can't wait for Sr. to grow a pair and fire him. Then maybe that cluster will be viable. I mean, how can you win when you basically have four air staff members for two stations? It doesn't work and it won't work. The numbers (and the billing--I'm assuming it's low since neither station hardly plays spots) show it.

> Any new formats? (since Mike?)

Nope. Well, unless you count Froggy. But that's more of a Fort Wayne rim shot as opposed to a full in-market signal. Still, good programming. I'm actually impressed.

> What happened to the Wild-v-Hot battles on this board?

Let them battle on the air. Bickering here solves nothing. It's the listeners who decide who won. As for my opinion, I'll keep that to myself for now. However, some food for thought: Wild did a compelling promotion that actually made the listeners listen to win and the music sounded great. Hot's music was good too but their promotion stunk (and why are they still doing it??). Did Wild steal their thunder? Guess we'll find out when the numbers come out.

CT
 
Did Davin and Ana ever get the greeter gig at the Kendallville Walmart?
 
My $2.39 per gallon of fuel on the fire:

> Too close to call. I can't wait to see what happens.

WOWO is worthy of speculation as well. Since it's not political season, do their numbers dip? What about WMEE? Will Mark Evans claim victory in his last book? Also, will Mike make a showing or is he still only playing what he wants? :)

> I think a sell is more likely. Arther Jr. has really messed
> up this station and its sister country station.

How has he messed the Goshen Road stations up?

> basically have four air staff members for two stations? It
> doesn't work and it won't work. The numbers (and the
> billing--I'm assuming it's low since neither station hardly
> plays spots) show it.

What's more important? Staffing the station so you'll get the numbers and then the billing, or letting the numbers rise by making non-personnel investments into the final product? Some radio stations have lower budgets than others. Not every radio station in Fort Wayne has a six figure programming/promotions budget. These sorts of opinions form the typical "fil-e-sof-oh-cal" differences that lead employees of all vocations and their employees to part ways.

> Still, good programming. I'm actually impressed.

Why are you impressed?

> Guess we'll find out when the numbers come out.

The numbers only answer the story if the diary intab favored listeners of CHR and Rhythmic radio. We'll know quickly after examining the ratings whether the intab for age skewed older or younger. My point is that if Wild scored a 2.2 and Hot scored a 2.4, does Hot claim victory? The numbers are low to begin with and this isn't Chicago.

AS
 
> My $2.39 per gallon of fuel on the fire:

You left out the fact that it's overpriced. :)

> How has he messed the Goshen Road stations up?

I've heard from some staffers... everyone hates it there and the stations can't sell anything because the sales staff is weak, not to mention the whole numbers thing. If you have jocks telling listeners and radio people in FW that it sucks over there, that's bad. I also know a certain staffer there has applied for a job at another company in town, basically begging for a gig so he could get out of that hellhole.

> What's more important? Staffing the station so you'll get
> the numbers and then the billing, or letting the numbers
> rise by making non-personnel investments into the final
> product? Some radio stations have lower budgets than
> others. Not every radio station in Fort Wayne has a six
> figure programming/promotions budget. These sorts of
> opinions form the typical "fil-e-sof-oh-cal" differences
> that lead employees of all vocations and their employees to
> part ways.

CHR is a highly interactive and lifestyle driven format. If people want just music they'll invest in an iPod or XM. The vast majority of radio listeners want jocks who can entertain and inform them about pop culture and lifestyle issues. B106 doesn't have this. I mean, when your air staff is also WBTU's air staff something's not kosher.

> > Still, good programming. I'm actually impressed.
>
> Why are you impressed?

The variety on Froggy is great. They're hot ac but they also throw in some older cuts that the typical hot ac wouldn't play. I know lots of people who like this station.

> > Guess we'll find out when the numbers come out.
>
> The numbers only answer the story if the diary intab favored
> listeners of CHR and Rhythmic radio. We'll know quickly
> after examining the ratings whether the intab for age skewed
> older or younger. My point is that if Wild scored a 2.2 and
> Hot scored a 2.4, does Hot claim victory? The numbers are
> low to begin with and this isn't Chicago.

In the case of Wild and Hot, I wouldn't look for either station to flip anytime soon. My bet is this book will be a bit more balanced between younger and older demographics. And if I were Hot and posted another loss like they have in the pervious two books, I'm not sure I'd claim victory over anyone, especially Wild. If they lose more share it means Wild is doing what they set out to do and that they're winning. If I were at Hot I'd be very jumpy right about now.

CT
 
> In the case of Wild and Hot, I wouldn't look for either
> station to flip anytime soon. My bet is this book will be a
> bit more balanced between younger and older demographics.
> And if I were Hot and posted another loss like they have in
> the pervious two books, I'm not sure I'd claim victory over
> anyone, especially Wild. If they lose more share it means
> Wild is doing what they set out to do and that they're
> winning. If I were at Hot I'd be very jumpy right about
> now.
>
> CT
>

Look for Hot to bounce back in this book. Haven't heard them in a while but they have to do better than the other CHR's and/or Rhythmic's.
 
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