L
LexLuthor
Guest
Today's unceremonious termination of Buffalo's Klassic KB once again
demonstrates the bottom line mentality of corporate radio. Sure radio
is a business and needs to operated that way, but where do the listeners
figure in to these boardroom decisions? I applaud Entercom for having the
stones to try to re-store KB to its once proud heritage as a music station
with personality. Their efforts regrettably fell short in both ratings and
revenue, but the timing of this move was very poor with WHTT moving "up" the
oldies scale and WECK abandoning its highly successful standards format. KB
was the only stop on the radio dial for the (very sellable) upper demos to
get their fix of timeless music and outstanding personalities. If Entercom's
AM sales force couldn't sell a format-exclusive station serving Buffalo AND
Rochester (NYC, DC, New England, etc) with personalities like Danny, Sandy, Jack, Joey, etc ... well? Sorry to see this happen - especially after hearing the format for which they dumped Klassic KB. It was A Friendly Place ...
R.I.P. KB!
demonstrates the bottom line mentality of corporate radio. Sure radio
is a business and needs to operated that way, but where do the listeners
figure in to these boardroom decisions? I applaud Entercom for having the
stones to try to re-store KB to its once proud heritage as a music station
with personality. Their efforts regrettably fell short in both ratings and
revenue, but the timing of this move was very poor with WHTT moving "up" the
oldies scale and WECK abandoning its highly successful standards format. KB
was the only stop on the radio dial for the (very sellable) upper demos to
get their fix of timeless music and outstanding personalities. If Entercom's
AM sales force couldn't sell a format-exclusive station serving Buffalo AND
Rochester (NYC, DC, New England, etc) with personalities like Danny, Sandy, Jack, Joey, etc ... well? Sorry to see this happen - especially after hearing the format for which they dumped Klassic KB. It was A Friendly Place ...
R.I.P. KB!