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RAB: Radio Revenue up 1% in Q3

  • Thread starter Radio Ink Buzz Stream
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Radio Ink Buzz Stream

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After a flat Q1 and Q2 the Radio Advertising Bureau reported a 1% gain in radio revenue for August, September and October. RAB President and CEO Erica Farber said, The momentum we saw building at the end of Q2 has definitely translated into a positive Q3 for Radio in many of our Top 10 advertiser categories, led by Communications/Cellular with a healthy 24% increase. Among key categories, Automotive, Professional Services, Health Care, Home Furnishings, all showed substantial increases, as well. Increases from these diverse ad categories illustrate Radio's cross-platform strength to drive traffic and sales – for large corporations to Main Street businesses."

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