Mark Simone on WOR, an iHeart station that regularly runs Lederman’s infomercials and commercials, assured his audience that all sponsors are thoroughly checked before they’re allowed on the air. Oops!
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Radio “star” Dr. Lederman
- Thread starter Lee Linwood
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Mark Simone on WOR, an iHeart station that regularly runs Lederman’s infomercials and commercials, assured his audience that all sponsors are thoroughly checked before they’re allowed on the air. Oops!
Vetting a client tends to be find out if they are licensed to do business, and generally does not involve making subjective judgements on the character of the advertisers. As far as they might go is a credit check and a review of their BBB standing.
You should see that this could easily go way too far to the point that stations might refuse to take My Pillow ads because they "think" that $60 is too much for a bag of ripped foam...
The "My Pillow" guy was busted in the past: https://komonews.com/news/consumer/...enalties-to-settle-suit-over-marketing-claims. as far as being "The last pillow you'll ever buy" claim......yeah, because they're so overpriced, you won't be able to afford to buy any other pillow.
As far as Dr. Lederman goes.....he must be raking in the dough. It's not cheap to advertise on WCBS [or other NYC stations]. I've heard his ad run twice in one stopset, first his ad, then an ad for something else, then another Dr. Lederman ad. And it seems like EVERY commercial break on WCBS has one of his ads. But there have been complaints about him: http://nymag.com/nymetro/health/features/10817/.
I can get why WCBS and other AM stations run his ads, they can't afford to turn down anyone who wants to buy ads on their stations. So they hold their nose and cash his checks.
I believe Lederman’s infomercial, which is all commercial and zero info, appears nightly on WOR, as a “show” It appears on am970 at least weekly, also as a show. I think it also appears on WABC.
Essentially Mr Pillow was nabbed for making false claims about his special offers which were, well, just clever re-writing of previous offers. That charge was right on the borderline between legal puffery and a deceptive practice.
But note that the media running the ads was not directly involved. Nobody said that stations and cable nets should have vetted the claims as it is understood that media outlets are not the DoJ, the FDA, the Consumer Protection Agency of the FTC, the legal system, the law enforcement agencies, the state and local Attorney Generals' consumer protection offices and the BBB all rolled into one.
Better living through radio. My Pillow lost its BBB accreditation as a consequence of hounding listeners with discount promotions that are permanent discounts. Funny how every radio host whose show is sponsored by My Pillow can’t live without the My Pillow
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They like to get paid for what they do. Most people do.
You won't hear those commercials or infomercials on stations that are in the top of the ratings. Only the ones at the bottom.
Let's put it this way: If it was my station, they wouldn't run. Why would you want to ruin the credibility of your station, damage it's reputation and basically have your listeners say "Well, you can't believe ANYTHING they say on the air because they're "partners" with these advertisers in fleecing people!" Especially damaging if your main product is disseminating NEWS! If they don't care about their reputation, why should I? They might as well be hookers standing on a street corner saying "Throw some money at me and I'll do anything you want!" Granted, they may have run the ads and didn't do any investigation on what they were saying was true or not but if it was brought to their attention that the claims were shady or questionable or a flat out lie, they probably should have yanked them or run a disclaimer. If they have a contract they signed that was so onerous to get out of then I could see them biting the bullet and just having to live with the deal.
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Several years ago, when My Pillow was not a sponsor of Marc Simone’s radio show, a listener called in and asked if he thought the pillow worked and he said no, adding that he didn’t sleep on a My Pillow. Now, My Pillow advertises on his show and he gushes that he sleeps on a My Pillow and it’s “life-changing!”
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Joe Piscopo wants to out-do everyone in the “No Credibility Department” and actually has the My Pillow guy regularly on his show as a guest, talking about politics and, of course, his pillows. A while back, the pillow guy announced on Piscopo’s show that he was offering “exclusively” only for listeners of the Piscopo show a “special deal” of discounted pillows. I changed the station to Imus a few seconds later and he was reading a My Pillow commercial and literally offered the same “special deal”
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You must be joking, right? They report on fake immigrant caravans and fake crises created by a president who lies all the time.
Fake immigrant caravans? Like this? https://www.reuters.com/article/us-...test-closure-of-tijuana-shelter-idUSKCN1OZ00X
A president who lied all the time: “If you like your healthcare plan, you can keep your healthcare plan.”
Did you read the story? The president says there are 4 thousand drug addicts, gang members, and terrorists invading the country. The story says these are families stuck in Mexico. Two different things.
Like "I didn't pay that woman. Ask my lawyer."
https://www.washingtonpost.com/opin...19d0fa-9048-11e8-bcd5-9d911c784c38_story.html
Time to close this thread. It's wandered far off topic.
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