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RADIO 101

A

adub

Can anybody on this board recommend and articles or books dealing with basic radio knowledge.Radio For Dummies ie; potential investors. I would appreciate sharing any resources.
 
I'll sum it up in two words: Just don't.

In the early 90's a good rule of thumb was to pay 5 times annual cash flow for a broadcast property, based on the previous five years. Nowadays it would be more prudent to base that on projected cash flow for the next five.

If I had the money and the burning desire to own a station, I'd only buy one with a city grade signal over the entire market, and pay only as much as the real estate and equipment are worth.

It would also be a good idea to have enough capital in reserve to operate the property for a year (or two) with no revenue.

Beyond that, I'd look for a good 'Brand' that could be leveraged across other media.

Financially, you might be better off investing in mint-condition Pokemon cards.
 
Btw, I dont think this qualifies as "Radio 101" sounds like a ploy for a consultant to try to get a foot in. Which this industry needs less off, consultants that is.
 
At this point in time, Leykis 101 is more valuable than Radio 101. And Leykis has been off the air for a few years!
 
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