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Radio 104.1 Commercial question

KML0224

KML0224

I've noticed how WTIC-TV (FOX) channel 61 of Hartford runs a certain Radio 104.1 commercial to death. They run it 4 or 5 times during the reruns of The Big Bang Theory and Two And A Half Men. They just ran the same ad twice during the 10 PM news in maybe 20 minutes. It seems like they did the same thing for WTIC-AM 1080 during the fall.

Anyways, I also have a comment about the ad itself. It's clear that the post-apocalyptic commercial with the two actors are never shown at the same time they show the scrap from The Hartford Courant or the guy's radio dial with "104.1" coming back to life. Do we know if this ad's theme runs in any other markets? ???
 
The commercial was produced for Radio 104.1 and only runs in Connecticut. Over the last year and a half we have had a major marketing push to take the station to the next level. Do you have any ideas for our next TV commercial? Something that stands out and is creative.
 
Saw an electronic billboard for Radio 104.1 off 84 near Hartford which displayed the current song playing, I thought it was innovative and cool! Hopefully investments like these help to keep FM Radio relevant for years to come.
 
KML-224 said:
I've noticed how WTIC-TV (FOX) channel 61 of Hartford runs a certain Radio 104.1 commercial to death. They run it 4 or 5 times during the reruns of The Big Bang Theory and Two And A Half Men. They just ran the same ad twice during the 10 PM news in maybe 20 minutes. It seems like they did the same thing for WTIC-AM 1080 during the fall.

Anyways, I also have a comment about the ad itself. It's clear that the post-apocalyptic commercial with the two actors are never shown at the same time they show the scrap from The Hartford Courant or the guy's radio dial with "104.1" coming back to life. Do we know if this ad's theme runs in any other markets? ???
Click to expand...

I was in Maine once and saw CT Lottery ads pitching some furniture store (same video different VO work). But... maybe the ads are Per Inquiry.
 
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