RADIO ALSO NEEDS TO HEAR NEWSPAPERS' WAKE-UP CALL

[Biz Listener]

I'm not that old, so what I know about attempts at TV-radio synergy are based on anecdotal stories from old-timers. I'll acknowledge that many of the stories involved people who worked on KDKA back when Westinghouse had just bought WDTV from DuMont, renamed it KDKA and moved it to channel 2. KDKA-AM and KDKA-TV operated out of the same set of offices.

 

[MikefromDelaware]

Biz Listener, I see your point as well.

My guess is, those radio stations (or their parent companies) that are now streaming their programming on the web and offering additional stuff there too realize that eventually the AM transmitter and someday later even the FM will be turned off and their business will become totally web based as the final AM listeners die off. By then, though Apple will probably have an iphone that will allow you to hear the online broadcasts wireless so you'd be able to bring your iphone to work and hear those same programs that your employer filters out on your iphone or lap top that doesn't have to be plugged into the companies filtered network. The stations that are not doing this are like the old radio stations that figured that they could compete airing radio dramas against dramas on TV. Times change, cool marches on. You have to go with the change or get left behind and eventually out of business.

 

[bigtalkradiofan]

Re: "There is a reason to go to their web-site everyday."

THAT'S the ticket.

Get listeners to bookmark you, then GO there, often, for-a-variety-of "stuff," and your web site is more-than-just-a-brochure-for-the-station.

Tip: Label various online content elements "TODAY'S [whatever]."

I can think of one radio show that has adapted extremely well to the online world.

Every day, the radio show's website has tons of new content for listeners to regularly come back for:

* Updated Daily - Letters from Listeners
* Updated Daily - News of Interest to Listeners ("Reading & Righting" section)
* Updated Daily - Podcast/Streaming of Radio Show
* Updated A Couple Times A Week - Host's Blog Entries

* Updated Weekly - Book Giveaway
* Updated Weekly - Clips of Host on other TV/Radio Shows
* Updated Weekly - Calls of the Day/Week
* Updated Weekly - Upcoming Events
* Updated Weekly - Call to Action / Activism section
* Updated Weekly - Resources for Listeners / Reading Corner section

What show is this?

It is one of the very few radio websites that I find listeners visit weekly.

http://www.drlaura.com/main/

Each day, the website has: 3 or 4 new "letters from listeners", a handful of latest news links in the "Reading & Righting" section, the podcast/stream is updated each day, and there are a couple blog entries during the week. Not to mention all the stuff on it that is updated weekly (e.g. book giveaway, calls of the week, upcoming events, etc.)

A good radio website - makes those radio websites with merely (an outdated) program schedule and host bios - look oh so 1996.

 

[Don62]

Thanks for the response on that. I wouldn't have guessed that would have been the show.