Radio and TVs Demise is Overstated

[TVradioguru]

I thought those of you on this board who have made the prediction of radio and TVs demise at the hands of on-line would find this interesting..

http://people-press.org/report/652/

Those of you who would rather talk about BJ, double R, or other cerebrally taxing matters, need not reply. In the interest of disclosure, I did also post the link on the Programming board, but since many of the Seattle market armchair programmers here probably don't visit that board...

 

[Bongwater]

I thought those of you on this board who have made the prediction of radio and TVs demise at the hands of on-line would find this interesting..

http://people-press.org/report/652/

Those of you who would rather talk about BJ, double R, or other cerebrally taxing matters, need not reply. In the interest of disclosure, I did also post the link on the Programming board, but since many of the Seattle market armchair programmers here probably don't visit that board...

It just mentions things are about even for both online and terrestrial TV/Radio right now.

I don't see that as a LASTING trend.

Please remember Pew is very conservative in it's views and probably gets a lot of it's info via outgoing calls to people with landlines. In the modern world, the younger generation mostly uses cell phones, text and web.

Measure THEM actively and you might get a totally DIFFERENT response.......

 

[AQH]

It just mentions things are about even for both online and terrestrial TV/Radio right now.

I don't see that as a LASTING trend.

Please remember Pew is very conservative in it's views and probably gets a lot of it's info via outgoing calls to people with landlines. In the modern world, the younger generation mostly uses cell phones, text and web.

Measure THEM actively and you might get a totally DIFFERENT response.......

Results for this survey are based on telephone interviews conducted under the direction of Princeton Survey Research Associates International among a national sample of 3,006 adults living in the continental United States, 18 years of age or older, from June 8-28, 2010 (2,005 respondents were interviewed on a landline telephone, and 1,001 were interviewed on a cell phone, including 392 who had no landline telephone). Both the landline and cell phone samples were provided by Survey Sampling International. Interviews were conducted in English.

From the "About the Survey" section.

 

[Bongwater]

It just mentions things are about even for both online and terrestrial TV/Radio right now.

I don't see that as a LASTING trend.

Please remember Pew is very conservative in it's views and probably gets a lot of it's info via outgoing calls to people with landlines. In the modern world, the younger generation mostly uses cell phones, text and web.

Measure THEM actively and you might get a totally DIFFERENT response.......

Results for this survey are based on telephone interviews conducted under the direction of Princeton Survey Research Associates International among a national sample of 3,006 adults living in the continental United States, 18 years of age or older, from June 8-28, 2010 (2,005 respondents were interviewed on a landline telephone, and 1,001 were interviewed on a cell phone, including 392 who had no landline telephone). Both the landline and cell phone samples were provided by Survey Sampling International. Interviews were conducted in English.

From the "About the Survey" section.

But what does it actually prove? 1,001 on a cell phone doesn't say anything if several hundred THOUSAND people have them......

 

[bossbill]

A sample is a sample. A national sample of 2/3 landline and 1/3 cellphone most likely reflects the current distribution of landline vs cellphone. Sample size is a factor in the window of error for statistical accuracy.

 

[AQH]

It just mentions things are about even for both online and terrestrial TV/Radio right now.

I don't see that as a LASTING trend.

Please remember Pew is very conservative in it's views and probably gets a lot of it's info via outgoing calls to people with landlines. In the modern world, the younger generation mostly uses cell phones, text and web.

Measure THEM actively and you might get a totally DIFFERENT response.......

Results for this survey are based on telephone interviews conducted under the direction of Princeton Survey Research Associates International among a national sample of 3,006 adults living in the continental United States, 18 years of age or older, from June 8-28, 2010 (2,005 respondents were interviewed on a landline telephone, and 1,001 were interviewed on a cell phone, including 392 who had no landline telephone). Both the landline and cell phone samples were provided by Survey Sampling International. Interviews were conducted in English.

From the "About the Survey" section.

But what does it actually prove? 1,001 on a cell phone doesn't say anything if several hundred THOUSAND people have them......

It proves you went off on a rant, again, without bothering to check the facts.

Those cell phone people WERE sampled, as you said they should have been. It was pointed out to you in a simple manner.

 

[nwoidaho]

I thought those of you on this board who have made the prediction of radio and TVs demise at the hands of on-line would find this interesting..

http://people-press.org/report/652/

Those of you who would rather talk about BJ, double R, or other cerebrally taxing matters, need not reply. In the interest of disclosure, I did also post the link on the Programming board, but since many of the Seattle market armchair programmers here probably don't visit that board...

BJ Who?