"While were at it, there are so many more money making ventures...there still is a Fenway Park, Orpheum, Symphony Hall. Everyone, everything has a price!
Many people don't realize this, but the first coroporately named sports facility in professional sports.....was/is Fenway Park.
The then owner of the Red Sox was looking to develop land in the area surrounding the Fens. He called his company the Fenway Realty Company and when he opened his new ballpark in 1912 for his baseball team, he named it Fenway Park to spread publicity for his company.
There have been other examples in baseball...Wrigley Field, Busch Stadium...In some cases, team owners just named the parks after themselves.....Ebbets Field, Shibe Park
I guess I'm in the crowd that doesn't get all that excited about naming rights. For one thing, the new Garden and Gillette Stadium were privately financed. The naming rights sales were key element to raising the money to build those facilities. And in other cases, the naming rights have made the building more well known. I mean..who really called the Meadowlands Arena in New Jersey the Brendan Byrne Arena before it became Continental Airlines Arena?
I think this is also one of those areas where people tend to look at the past rhough rosed colored glasses. If you look at pictures of the 1910s, 1920s, 1930s, 40s, 50s....whether they be cities, ballparks, roadways.....we plastered advertisements on everything. billboards were put on top of buildings, including the old Garden, without any rhyme or reason. And remember, before the late 1940s...the Green Monster wasn't green. It was completedly plastered with multi-faceted and multi-colored advertising billboards.