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Radio commercials are 100 years old

V

vchimpanzee

journalnow.com

Today in history: Aug. 28

More than 200,000 people listened as the Rev. Martin Luther King Jr. delivered his “I Have a Dream” speech in front of the Lincoln Memorial in Washington, D.C., and more
journalnow.com journalnow.com

Here's a 10-year-old NPR story that came up when I did a search.
www.npr.org

First Radio Commercial Hit Airwaves 90 Years Ago

Reporter John McDonough reports how AT&T ran the first-ever radio commercial on its station WEAF in New York 90 years ago this week. It changed the way broadcast was economically structured.
www.npr.org www.npr.org
 
Of course, the whole idea(at least for some)was to give the station owners a vehicle to promote their products. In RCA's case, it was to sell radio sets. This was the situation before advertising others products and services.
 
kwthom said:
I must be in one of those fortunate markets that hasn't heard this.


That's certainly a top five earworm, now isn't it?? o_O
Click to expand...
Worse, they tend to buy about three spots per hour on stations with really good traffic coverage---so you're tuned in, you want/need to know what the traffic situation is, and you're sitting through that jingle more than once.
 
michael hagerty said:
Worse, they tend to buy about three spots per hour on stations with really good traffic coverage---so you're tuned in, you want/need to know what the traffic situation is, and you're sitting through that jingle more than once.
Click to expand...
It is even more tedious if you read how the money is used an what percentage of children are eligible…
 
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