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Radio Commercials that MAKE you change the station???

S

Sniffthamic

Since this board has gotten so bored...

how 'bout a round of "What spot do you hate?"

Here are my two: ANY Parkway Ford ad, especially with David Brown and the new one in the court room

and, the fake DJ commercial, telling us stupid listeners a phone number to make money on the internets!
 
I'm still going to have to go with that one for the West at North downtown condominiums where the guy keeps saying things like "I don't want to live like my parents" "I have a life" "A white picket fence is not for me" and that's supposed to make us want to live at West at North.

There are so many different perspectives from which that ad does not work.

That and all the tv show promos where the high point clip of the show they play for us has to include a cuss word.
 
everybody pray for Mike Hogewood to contract laryngitis........
 
I also find myself trying to avoid any siding/remodeling/garage construction commercials where it sounds like they might end it up with "If mama ain't happy ain't nobody happy."

What a worse world this would be if The Aluminum Company of NC and Jeff Moncine (sp?) used that tagline on ALL their commercials. I think it would at least ding their sales.
 
I vote for Bob King Kia "Nobody beats Bob King Kia, no-oh-oh-oh body". BARF!
 
I agree with you all, these all are lame....but non-radio people, love or hate them (ok, I know you already hate them) remember them. This thread proves that they work!
 
When I listen to local music radio, once the commercial pod hits, I scan. I know from experience that it's going to run 6 to 8 minutes, or at least one song on another station. 50 Minutes of continuous music equals 10 minutes of continuous commercials. Whose BRIGHT idea was it to sell clients on numbers that tune out when the first spot hits.

BUT THEN if there were live reads throughout the hour, it was different. Sorry, I've already left the building, as have thousands of others. Drop your windows on the Triad's congested streets and tell me how many radio stations you can identify (if any).

Personally, for me, it's Podcasts, Talk Radio, iPod music (from my CD collection) and occasionally a local music station.
 
DubbaDon said:
BUT THEN if there were live reads throughout the hour, it was different. Sorry, I've already left the building, as have thousands of others. Drop your windows on the Triad's congested streets and tell me how many radio stations you can identify (if any).
Click to expand...

ya know, I'm still not sure why more stations don't go back to that, like Lonestar down in Dallas. Especially if you have jocks that people know and trust. I'm 10 times more likely to stay through Angie Ward, Road Kill Mama, Busta Brown, Rod Davis, Bob (Showgram), Chris (one of the "guys") - talking about Geico or a car place, because these talents have longevity and a relationship with the listener. (yes, those relationships still exist, no matter what corporate tells us)

Maybe I'm chasing butterflies in left field...am I??
 
On another thread I wrote about how the "localism" is nearly gone from radio. I can't tell you how many people have told me they love WBRF "the Country station out of Galax, Va". I've listened to it some. Kudos to them!
They still have live announcers throughout the day. What an amazing feat for a locally owned station. There is little loyalty to stations these days and I think that's why. The loyalty is really to the personalities and not necessarily the music. Don't get me wrong, the music can't be awful, but I think people really LOVE a station when they feel like they know the personalities. Corporate America thinks it's ONLY about the music and they couldn't be more wrong. I heard a Rep from the FCC speak to a group of station managers one time and he was warning them that they had better get things more "local". He said that was what would save terrestrial radio from extinction. Are they listening?
 
I also have to throw in the Triangle Family of Communities commercial where the jingle singer sounds like he's scatting through a list of interesting places to visit in the Triangle. Heard it today again. It sounds like the dude is sucking helium and trying to be Leon Redbone at the same time, and he says "the shopping's INNSANNNE" and it just creeps me out to hear a man talk about shopping in such glowing terms. Next time I will know to turn the channel before it gets so far into it....
 
The awful AlarmForce spots with the overcompressed cheap Tanner jingle comes in a distant 2nd to any Mike Hogwood spot. How he ever got on the air is still a mystery. Oh, that's right on WGHP years ago.
 
I agree with you all, these all are lame....but non-radio people, love or hate them (ok, I know you already hate them) remember them. This thread proves that they work!
Click to expand...

Rembering the spot because you hate it and buying their product because of the spot are two totally different things.
 
That may be true, and I may never buy a car from Parkway Ford/UNC Kia, or a system from alarm force, but they stick in your mind. Those are just a few of the spots that came up during this thread. The important part is.....The clients seem to think they work, as lame as they are. Just imagine if they tried something new!
 
This is a tv commercial, but the WRAL News was running the same NC Lottery commercial twice every commercial break for a couple weeks there. That got quite annoying too....
 
have any of you ever read the study conducted by Arbitron and Coleman Research, (maybe Edison Research) ... something about "When the Spots come on" ... I was surprised that very few people actually turn away from the radio when the commercials play. I read the study on Arbitrons website some time ago but it is probably available still, Arbitron keeps articles on their site for years.
 
I don't know if most people turn away Arbitron-style from the stations during a commercial break, but I know a lot of them who at least flinch when some of them come on. :eek: ;D
 
MaskMan said:
I vote for Bob King Kia "Nobody beats Bob King Kia, no-oh-oh-oh body". BARF!
Click to expand...

Not $30,000 like toyota, 13 thousand (laugh) 988! with your good trade, with all this equpiment! Tires, heater, AM radio, floor mats, seat belts, and way way more!
 
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