Do you think things such as pandora and Spotify are harming companies like Iheart and entercom and the radio industry in general
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Radio competition
- Thread starter CassChopper96
- Start date
I believe they are. More and more people are streaming because of the content that’s available and at the same time more people are becoming tired of the same songs over and over again on radio. I know radio has its reasons for doing so but it isn’t keeping listeners away from streaming, especially young people. I believe if the current trend continues than fm listeners will dwindle much like am did
Do you think companies like Iheart will still exist and be profitable 5 10 years from now
If all streaming music requires subscriptions by then -- and royalties rise year after year, remember -- radio will still be viable. The vast majority will still be unwilling to pay for anything that sounds like radio. Music has been free to listen to for far too long, and there's no perceived value in paying for it for most people as long as OTA radio is still around. And the argument about listeners being tired of repetition has been disproved again and again. The species hasn't evolved that far yet; the average **** sapiens likes the familiar hits and wants to hear them over and over and over.
Companies like iHeart are diversifying. So it's hard to lump them in with other companies.
The question is a flawed premise. Diversified companies will deliver content across platforms.
In fact Pandora couldn't make it as a single-platform company and was sold to Sirius. I expect the same fate to happen to Spotify. Streaming companies can't make a profit off streaming because the music royalty system is designed to keep it from being profitable. Apple and Amazon also have other revenue streams.
BigA, this then brings up the question of whether "radio" will be able to profit from diversification into anything remotely online. You have the non-radio big name household names making little or nothing online and then you have fairly late entry radio groups putting their efforts into online. How do you recover the return when you have minimal or no real profit from your "main source" radio stations and then sink what profits you don't really even have into something that will not make profit? So is it:
a.) Just Let the Good Times Roll - it'll all work out
a.) Tough Road Ahead - sink your teeth in and make it happen, may be tough, but possible
b.) Dead Man's Curve - not way to come back alive
You're looking at it wrong. The mistake the radio companies made after 1996 was thinking they could go it alone. They didn't need the insurance companies or electronics companies that used to own radio stations. That was a mistake. Radio is not the be-all and end-all. You have to decide: are you in the radio business, or are you in business?
You know Bud Wendell? Was he in the insurance business? Was he in the radio business? Was he in the hotel business? Or the theme park business? You tell me.
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