Radio H20

[charles123]

Who will be the first DJ they'll hire??

 

[bucwhyl]

Well Dj AK is already their mixer. I think Danny Luna will be one and I've seen other names on their twitter and Facebook pages.

 

[who_me]

I don't think Danny Luna will be on that station I hear him on Maxima 99.1 doing news/traffico. From what I see they have all air personnel pushing that station on the web.

 

[saradio1]

Well Dj AK is already their mixer. I think Danny Luna will be one and I've seen other names on their twitter and Facebook pages.

Dj AK is actually in Houston. I wouldn't be surprised if they syndicate the morning show(98.5 The Beat) from SA.

 

[saradio1]

Well Dj AK is already their mixer. I think Danny Luna will be one and I've seen other names on their twitter and Facebook pages.

Dj AK is actually in Houston. I wouldn't be surprised if they syndicate the morning show(98.5 The Beat) from SA.

Xavier's World is now on from 5a-10a on Radio H20. Sounds pre-recorded which no surprise since they are doing morning in SA.
www.thebeatsa.com

 

[bucwhyl]

Dana Cortez is doing 10am-3pm.

 

[jeffdfw]

Are the spots going to remain in Spanish and the music in English? Not going to get much TSL in my opinion.

 

[bucwhyl]

Are the spots going to remain in Spanish and the music in English? Not going to get much TSL in my opinion.

I think that's a big problem.

 

[saradio1]

Are the spots going to remain in Spanish and the music in English? Not going to get much TSL in my opinion.

I think that's a big problem.

A big problem? How so when their target audience is Hispanics.

The biggest problem is the signal.

 

[bucwhyl]

Are the spots going to remain in Spanish and the music in English? Not going to get much TSL in my opinion.

I think that's a big problem.

A big problem? How so when their target audience is Hispanics.

The biggest problem is the signal.

If their target audience are Hispanics and nobody else, why not just do the format completely in Spanish then?

 

[saradio1]

Are the spots going to remain in Spanish and the music in English? Not going to get much TSL in my opinion.

I think that's a big problem.

A big problem? How so when their target audience is Hispanics.

The biggest problem is the signal.

If their target audience are Hispanics and nobody else, why not just do the format completely in Spanish then?

That's like saying Hispanics only speak Spanish....really?

Do you really believe the Hispanic youth of today won't listen to 107.9 cause the commercials are in Spanish? ???

 

[davideduardo]

If their target audience are Hispanics and nobody else, why not just do the format completely in Spanish then?

If you look around Latin America, you will find that the highest billing music stations are often those that play all or a high percentage of English language music. It doesn't matter that most of the listeners don't know much, if any, English.

 

[bucwhyl]

I'm gonna keep it 100. I really don't care enough about this to go back and forth about it. I don't own Univison, so therefore I don't have to worry about 107.9's success. If they think this will work, more power to them and whoever agrees with it.

 

[bturner]

I worked a top 40 in Eagle Pass, Texas on the border. There was our station that was 100% English and a station across the river that played top 40 as well, no jocks and commercials in Spanish. The thing I realized was people in Piedras Negras preferred the 100% English. In Eagle Pass, they preferred 100% English. I never really got an answer that I was satisfied with when asking why. The answers were generally 'because I live in America' on the US side and in Piedras the best answer I got was the English music to Spanish language commercials was too much of a transition. I always thought that wasn't it. Virtually everyone was bilingual on the US side and many in Piedras knew some English, many times understanding more than they could speak. I guess it was much like me as I could pick up the Zocalo newspaper and tell you what the story was about but never picked up the numerous details of the story.

I'm not sure what this says about radio listening, but based on my experience, bilingual or all English would be my option for a format targeting this demographic.