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Radio Infommercials

J

jas2525

Do they actually make money for the sponsor, or are they the readio version of a vanity press?

Seems they are a great way for stations to monetarily maximize otherwise fruitless timeslots, while completely dismissing any chance of getting numbers.
 
It depends on the infomercial, the product, the program, the timeslot, the hosts, their goal, the company, the company's history, the station, their goal, the station's history, etc. etc. etc.

There's probably none that "make money" for a sponsor on their own.
As part of a broader marketing campaign, they might help make money. If you see the same infomercial on a hundred tv channels, then it adds credence to the product/company. If you only hear it on a brokered rimshot daytimer, not so much.

If it's all that they do, like Carleton Sheets or that Morrison kid with the Internet Millions, then it probably makes money, but only for a short time, until the market is saturated. However long it takes for people to recognize what the real purpose of "sharing my secrets" is.

It all just depends. I don't know if they are "a great way" for stations to monetize their ad avails, since they tend to be about colon blowing and superlative health claims and get-rich-quick schemes, but they are apparently one growing way for stations to scrape up a little money.
 
Stations that depend entirely on brokered time and infommericals are radio's equivalent of a heroin-addicted 10-dollar hooker who is living on the streets.

Completely hopeless and nowhere to go but down (no pun intended).
 
It's always been a tug of war between sales and programming. Unfortunately sales convinces corporate the revenue is worth the loss in programming. I disagree. Never give a listener an excuse to turn off or turn away from your station.
 
Infomercials are the main reason the AM band is a wasteland in most markets and talk radio is a 12-5 format instead of 24-7. The 50,000 watt Class A stations are now forced to move to smaller FM facilities after letting their spectral neighborhoods turn into a weed-infested slum of colon cleansers and get rich quick schemes.
 
....and I'd like to point out, from a medical perspective, that colons don't necessarily need to be cleansed. True, other orifices, i.e. mouth, nostrils, prove advantageous to be sparkly clean, but the colon purpously sits where the sun don't shine. I wish these health-related infomercials had some medical merit.
 
Dr. Daliah said:
....and I'd like to point out, from a medical perspective, that colons don't necessarily need to be cleansed. True, other orifices, i.e. mouth, nostrils, prove advantageous to be sparkly clean, but the colon purpously sits where the sun don't shine. I wish these health-related infomercials had some medical merit.
Click to expand...

To be honest, I've never actually heard an infommerical for colon-blo or any other kind of colon cleanser.

Are they an urban legend? LOL
 
Oh they're real alright. One plays after my show on my flagship. The first time it played I was driving home listening to it while they were talking about "Blow" and "colon" and "smells". So naturally, I thought it was a commentary on my show. Then to my relief it was an infomercial about colon cleansing.
 
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