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Radio is dead pt.2 (How Rick missed the exit.)
- Thread starter SKIPPER
- Start date
S
sflaradioguy
Guest
> Sorry your so angry dude. Good luck in the future. I'm sure
> you'll do what's best for you. For the most part I am happy
> cumulus, and when the rides at Cumulus ends.... I'm sure
> I'll be happy at whatever I do next. Again best wishes and
> good luck.
> skip
>
Skip,
I'm not angry whatsoever, except about my inability to make you understand that your perceptions about serving the "public" beyond playing music, doing news, being relatable, traffic, a contest here or there, and a blood drive, isn't going to change the ratings - and that's the game we play here. If there's an 8 share for rock, there's an 8 share for rock and ain't nothing any of us are going to do to make that a 10. I know cause I've tried....and in much bigger markets than this. Being an "institution" as a radio station can help, but look at WLWI. They are as close to an institution that this market has ever seen...and WBAM now has 2/3 of their ratings (and they are off 5 points). Doesn't work that way - being the "institution" isn't helping. You're a great jock. More importantly, you have a love for this business. But, maybe, just maybe, you are missing some perspective here. The problem with radio ain't Cumulus, or Clear Channel or Bluewater. And it sure isn't about serving the public. Cause frankly, they don't care all that much about us. We care a lot, but to them, we're just something to listen to in the car or maybe at work in the background. The problem with radio is that the consumer has changed and there's not a lot we can do about it -except to try an minimize the damage. I don't think HD is going to fix it either. Kinda feel like a buggy whip manufacturer in the age of automobiles sometimes. BTW, how do you think XM and Sirius are feeling about Cingular, Nextel and the like beginning to offer "programming" on their bandwidth? Everyone has the same issues. And the issue is the future. Me, I'm just trying to be the best little "mom and pop" I can be....and not go broke.
Love ya Skippy....at least we've made this board relevant again.
RP
> you'll do what's best for you. For the most part I am happy
> cumulus, and when the rides at Cumulus ends.... I'm sure
> I'll be happy at whatever I do next. Again best wishes and
> good luck.
> skip
>
Skip,
I'm not angry whatsoever, except about my inability to make you understand that your perceptions about serving the "public" beyond playing music, doing news, being relatable, traffic, a contest here or there, and a blood drive, isn't going to change the ratings - and that's the game we play here. If there's an 8 share for rock, there's an 8 share for rock and ain't nothing any of us are going to do to make that a 10. I know cause I've tried....and in much bigger markets than this. Being an "institution" as a radio station can help, but look at WLWI. They are as close to an institution that this market has ever seen...and WBAM now has 2/3 of their ratings (and they are off 5 points). Doesn't work that way - being the "institution" isn't helping. You're a great jock. More importantly, you have a love for this business. But, maybe, just maybe, you are missing some perspective here. The problem with radio ain't Cumulus, or Clear Channel or Bluewater. And it sure isn't about serving the public. Cause frankly, they don't care all that much about us. We care a lot, but to them, we're just something to listen to in the car or maybe at work in the background. The problem with radio is that the consumer has changed and there's not a lot we can do about it -except to try an minimize the damage. I don't think HD is going to fix it either. Kinda feel like a buggy whip manufacturer in the age of automobiles sometimes. BTW, how do you think XM and Sirius are feeling about Cingular, Nextel and the like beginning to offer "programming" on their bandwidth? Everyone has the same issues. And the issue is the future. Me, I'm just trying to be the best little "mom and pop" I can be....and not go broke.
Love ya Skippy....at least we've made this board relevant again.
RP
S
sflaradioguy
Guest
> BOY!!!! I Hope your jocks don't know about this board!
My jocks read this board and I don't think any of them would be offended by my remarks. They are free to post their thoughts themselves without recrimination. MY jocks know what they are supposed to do. They are there to be relatable. They are there to sound like "enthusiasts" for the music they play. They are there to be human beings. They are there to be members of the community. But...they are also aware of that clicking sound that is ticking off listeners - tuning out the longer they talk, and they understand that brevity is genius.
> > You missed the whole point and I'm not surprised. It's a
> > fact that there is tune out immediately when music stops.
> > This IS NOT SOMEONES opinion. It's been proven over and
> > over. A large majority of the audience is listening SOLEY
>
> > for music. ITS TRUE. Sorry you don't like it. But, it just
>
> > dawned on me that most of you don't have the foggiest idea
>
> > what you're talking about and cannot back up any of your
> > opinions with FACTS. I never meant to suggest no people
> on
> > the radio. I've got live jocks on every station and they
> > COST ME MONEY. We don't throw away money. Those jocks are
>
> > there because they are important. But, this whole concept
>
> > of public service bringing in listeners is just simple
> b.s..
> > Being part of the community is key, but you can do that
> by
> > giving away donuts every morning. You do that by
> sponsoring
> > the girls softball team. You do that at the Rodeo and the
>
> > Fair. All the rest is mindless meanderings by jocks with
> > too much time on their hands and an over inflated view of
> > their place in the business.
> >
>
My jocks read this board and I don't think any of them would be offended by my remarks. They are free to post their thoughts themselves without recrimination. MY jocks know what they are supposed to do. They are there to be relatable. They are there to sound like "enthusiasts" for the music they play. They are there to be human beings. They are there to be members of the community. But...they are also aware of that clicking sound that is ticking off listeners - tuning out the longer they talk, and they understand that brevity is genius.
> > You missed the whole point and I'm not surprised. It's a
> > fact that there is tune out immediately when music stops.
> > This IS NOT SOMEONES opinion. It's been proven over and
> > over. A large majority of the audience is listening SOLEY
>
> > for music. ITS TRUE. Sorry you don't like it. But, it just
>
> > dawned on me that most of you don't have the foggiest idea
>
> > what you're talking about and cannot back up any of your
> > opinions with FACTS. I never meant to suggest no people
> on
> > the radio. I've got live jocks on every station and they
> > COST ME MONEY. We don't throw away money. Those jocks are
>
> > there because they are important. But, this whole concept
>
> > of public service bringing in listeners is just simple
> b.s..
> > Being part of the community is key, but you can do that
> by
> > giving away donuts every morning. You do that by
> sponsoring
> > the girls softball team. You do that at the Rodeo and the
>
> > Fair. All the rest is mindless meanderings by jocks with
> > too much time on their hands and an over inflated view of
> > their place in the business.
> >
>
Hey Rick,
No names-- but i have heard some of your jox-- and you are throwing some of your money away.
John Garrett
No names-- but i have heard some of your jox-- and you are throwing some of your money away.
John Garrett
>
> Love ya Skippy....at least we've made this board relevant
> again.
>
> RP
I don't know about relevant.... amusing...
We’ll have to agree to disagree on the “public service” issue.
I think a time will come when everything will combine. You’ll pick up a “hand held devise” that plugs into a big screen at your house for watching downloaded movies. It’s also your phone and you can answer “audio” only or video and audio. You’ll buy the networks or shows you want to watch…some stuff will be free. Music on demand. Unplug the box and take it with you as a radio, t.v. phone. Media companies will distribute……media.
Question is how much will it cost and what’s the threshold people will pay for entertainment. I believe the “free” factor is one of the only thing keeping us alive…. Why pay for a music rotation that you can get for free. Unless it’s worth money out of your pocket to get away from pepsi ads, or a format you can't get where you live.. like... all elvis all the time.
Sat vs. Cell
Sirus said it’s quarterly net loss widened with higher spending for programming and “other” costs. They lost 180.5 million, that’s 14 cents per share. Same time last year they lost 169.4 million. That’s a lot of loss…..how could they be happy someone else is getting into the game. Also thought this was interesting, the number of people who own Sirius. Last year this time…2.17 million subscribers… one year later the number they give is 3 million. What's the population of New York. A lot of lost money for 3 million listeners… at some point you have to get a return right? Think Stern was worth the price?
<P ID="edit"><FONT class="small">Edited by SKIPPER on 02/18/06 10:27 PM.</FONT></P>
> Love ya Skippy....at least we've made this board relevant
> again.
>
> RP
I don't know about relevant.... amusing...
We’ll have to agree to disagree on the “public service” issue.
I think a time will come when everything will combine. You’ll pick up a “hand held devise” that plugs into a big screen at your house for watching downloaded movies. It’s also your phone and you can answer “audio” only or video and audio. You’ll buy the networks or shows you want to watch…some stuff will be free. Music on demand. Unplug the box and take it with you as a radio, t.v. phone. Media companies will distribute……media.
Question is how much will it cost and what’s the threshold people will pay for entertainment. I believe the “free” factor is one of the only thing keeping us alive…. Why pay for a music rotation that you can get for free. Unless it’s worth money out of your pocket to get away from pepsi ads, or a format you can't get where you live.. like... all elvis all the time.
Sat vs. Cell
Sirus said it’s quarterly net loss widened with higher spending for programming and “other” costs. They lost 180.5 million, that’s 14 cents per share. Same time last year they lost 169.4 million. That’s a lot of loss…..how could they be happy someone else is getting into the game. Also thought this was interesting, the number of people who own Sirius. Last year this time…2.17 million subscribers… one year later the number they give is 3 million. What's the population of New York. A lot of lost money for 3 million listeners… at some point you have to get a return right? Think Stern was worth the price?
<P ID="edit"><FONT class="small">Edited by SKIPPER on 02/18/06 10:27 PM.</FONT></P>
S
sflaradioguy
Guest
> >
> > Love ya Skippy....at least we've made this board relevant
> > again.
> >
> > RP
>
> I don't know about relevant.... amusing...
>
>
> We’ll have to agree to disagree on the “public service”
> issue.
>
> I think a time will come when everything will combine.
> You’ll pick up a “hand held devise” that plugs into a big
> screen at your house for watching downloaded movies. It’s
> also your phone and you can answer “audio” only or video and
> audio. You’ll buy the networks or shows you want to
> watch…some stuff will be free. Music on demand. Unplug the
> box and take it with you as a radio, t.v. phone. Media
> companies will distribute……media.
> Question is how much will it cost and what’s the threshold
> people will pay for entertainment. I believe the “free”
> factor is one of the only thing keeping us alive…. Why pay
> for a music rotation that you can get for free. Unless it’s
> worth money out of your pocket to get away from pepsi ads,
> or a format you can't get where you live.. like... all elvis
> all the time.
>
> Sat vs. Cell
> Sirus said it’s quarterly net loss widened with higher
> spending for programming and “other” costs. They lost 180.5
> million, that’s 14 cents per share. Same time last year they
> lost 169.4 million. That’s a lot of loss…..how could they be
> happy someone else is getting into the game. Also thought
> this was interesting, the number of people who own Sirius.
> Last year this time…2.17 million subscribers… one year later
> the number they give is 3 million. What's the population of
> New York. A lot of lost money for 3 million listeners… at
> some point you have to get a return right? Think Stern was
> worth the price?
>
Free is keeping us alive...also lazy...and the radio is right there in the car. Unfortunately, that puts their fingers right by the select buttons. Also, takes work to download music. But, my daughter has 5,000 songs on her IPod right now...and it's NOTHING that any of us play. It's all Emo, Alternative, Grunge and James Blunt (go figure). Radio is totally irrelevent to her. We are going to lose the whole next generation and frankly, I don't have a clue what to do about it. I guess it beats being in the Record business. Two generations now think that music should (deserves) to be free. The Record business is going to regenerate into a marketing tool for live concert events - where the artists will make some $$$.
BTW, embarassed to admit it, but I have XM in my car in Florida. Haven't listened to FM in Fort Lauderdale in two years. The final straw for me was no Classical Station (Cox bought it for 125 million and flipped it to dance) in the market. Kinda like the greatest hits from the 16, 17 and 1900's. The Cox dance station has since been dumped for Alternative.
Stern has succeeded in making himself invisible to most of the world - all except for those pesky pirates stealing Sirius and putting it out over the FM band in low power. Talk about a slap in the face, Howard!! Take the money and run. Would have done the same thing.
Watch for a merger with Sirus being taken over by XM (might go the other way, but I don't think so). Can't keep losing all that money. Only one will survive, but hey, I'd love to have 100 channels to program. Be a lot different if I could get ahold of it. How about a real Oldies channel on XM? Not that piece of crap they call the 60's channel. God, I miss Oldies here. Showing my age I guess.
> > Love ya Skippy....at least we've made this board relevant
> > again.
> >
> > RP
>
> I don't know about relevant.... amusing...
>
>
> We’ll have to agree to disagree on the “public service”
> issue.
>
> I think a time will come when everything will combine.
> You’ll pick up a “hand held devise” that plugs into a big
> screen at your house for watching downloaded movies. It’s
> also your phone and you can answer “audio” only or video and
> audio. You’ll buy the networks or shows you want to
> watch…some stuff will be free. Music on demand. Unplug the
> box and take it with you as a radio, t.v. phone. Media
> companies will distribute……media.
> Question is how much will it cost and what’s the threshold
> people will pay for entertainment. I believe the “free”
> factor is one of the only thing keeping us alive…. Why pay
> for a music rotation that you can get for free. Unless it’s
> worth money out of your pocket to get away from pepsi ads,
> or a format you can't get where you live.. like... all elvis
> all the time.
>
> Sat vs. Cell
> Sirus said it’s quarterly net loss widened with higher
> spending for programming and “other” costs. They lost 180.5
> million, that’s 14 cents per share. Same time last year they
> lost 169.4 million. That’s a lot of loss…..how could they be
> happy someone else is getting into the game. Also thought
> this was interesting, the number of people who own Sirius.
> Last year this time…2.17 million subscribers… one year later
> the number they give is 3 million. What's the population of
> New York. A lot of lost money for 3 million listeners… at
> some point you have to get a return right? Think Stern was
> worth the price?
>
Free is keeping us alive...also lazy...and the radio is right there in the car. Unfortunately, that puts their fingers right by the select buttons. Also, takes work to download music. But, my daughter has 5,000 songs on her IPod right now...and it's NOTHING that any of us play. It's all Emo, Alternative, Grunge and James Blunt (go figure). Radio is totally irrelevent to her. We are going to lose the whole next generation and frankly, I don't have a clue what to do about it. I guess it beats being in the Record business. Two generations now think that music should (deserves) to be free. The Record business is going to regenerate into a marketing tool for live concert events - where the artists will make some $$$.
BTW, embarassed to admit it, but I have XM in my car in Florida. Haven't listened to FM in Fort Lauderdale in two years. The final straw for me was no Classical Station (Cox bought it for 125 million and flipped it to dance) in the market. Kinda like the greatest hits from the 16, 17 and 1900's. The Cox dance station has since been dumped for Alternative.
Stern has succeeded in making himself invisible to most of the world - all except for those pesky pirates stealing Sirius and putting it out over the FM band in low power. Talk about a slap in the face, Howard!! Take the money and run. Would have done the same thing.
Watch for a merger with Sirus being taken over by XM (might go the other way, but I don't think so). Can't keep losing all that money. Only one will survive, but hey, I'd love to have 100 channels to program. Be a lot different if I could get ahold of it. How about a real Oldies channel on XM? Not that piece of crap they call the 60's channel. God, I miss Oldies here. Showing my age I guess.
S
sflaradioguy
Guest
> Hey Rick,
>
> No names-- but i have heard some of your jox-- and you are
> throwing some of your money away.
>
> John Garrett
>
Cheap shot John.
>
> No names-- but i have heard some of your jox-- and you are
> throwing some of your money away.
>
> John Garrett
>
Cheap shot John.
I DONT KNOW IF YOU ARE RIGHT OR NOT-- I JUST HOPE THE STOCK RISES.
SIRI
SIRI
But, this whole concept
>
> > of public service bringing in listeners is just simple
> b.s..
dude... your funny... you say that the concept of public service bringing in listeners is simple b.s. and every thing below IS public service... ???
please read what you wrote........
> > Being part of the community is key, but you can do that
> by
> > giving away donuts every morning. You do that by
> sponsoring
> > the girls softball team. You do that at the Rodeo and the Fair.
>
Then you take a cheap shot......
All the rest is mindless meanderings by jocks with
> > too much time on their hands and an over inflated view of
> > their place in the business.
what's up with you.... do you think before you type or is this also a mindless meandering?
I wonder??????
>
>
> > of public service bringing in listeners is just simple
> b.s..
dude... your funny... you say that the concept of public service bringing in listeners is simple b.s. and every thing below IS public service... ???
please read what you wrote........
> > Being part of the community is key, but you can do that
> by
> > giving away donuts every morning. You do that by
> sponsoring
> > the girls softball team. You do that at the Rodeo and the Fair.
>
Then you take a cheap shot......
All the rest is mindless meanderings by jocks with
> > too much time on their hands and an over inflated view of
> > their place in the business.
what's up with you.... do you think before you type or is this also a mindless meandering?
I wonder??????
>
B
benji
Guest
> >
> Free is keeping us alive...also lazy...and the radio is
> right there in the car. Unfortunately, that puts their
> fingers right by the select buttons. Also, takes work to
> download music. But, my daughter has 5,000 songs on her
> IPod right now...and it's NOTHING that any of us play. It's
> all Emo, Alternative, Grunge and James Blunt (go figure).
> Radio is totally irrelevent to her. We are going to lose
> the whole next generation and frankly, I don't have a clue
> what to do about it. I guess it beats being in the Record
> business. Two generations now think that music should
> (deserves) to be free. The Record business is going to
> regenerate into a marketing tool for live concert events -
> where the artists will make some $$$.
>
mind if i jump in here? a couple of you know who I am, and it doesn't really matter. This is a fascinating thread on which to lurk - not only because i know both Rick & Terry and briefly met John - but also because it's so rare to have a hands-on owner of a mom-and-pop in a rated market who is not only very sharp and has very admirable goals, but who is more than willing to have a dialogue with anyone who wants to have one. And - an owner who is on the air on one of his stations? Just to have fun and help out his team? That's dedication, folks.
I want to comment on this paragraph. Rick, you're right. The music that's coming out of the jukeboxes that are way too many terrestrial stations right now is just an embarrassment. We've become such miserable sheep playing whatever is fed to us by the labels (anyone see that Primetime Live piece Thursday night), that we're running ourselves directly into obscurity. And, sadly, those of us with the ideas of how to improve, are, for the most part, not in positions to put those ideas in play. Most of the stations are owned by the big conglomerates with corporate PD's and regional VP's who are often no smarter than those below them. And, sadly, their idea of how to program once-legendary stations in HUGE markets is simply to fax over a list of what the 'research said' to do in a nearby market, which may or may not have similar demographics, and whose auditorium tests may or may not have had a balanced sample in the first place. Then, to magnify the problem, you've got 50 more stations watching what "the big boys do" via Mediabase, and next thing you know, a whole format is playing songs just because somebody else is.
I think the key here (and pardon the rambling) is that we need to be able to provide tomorrow's radio listeners what they want. If Rick's daughter has completely bypassed our industry, we're doing something very wrong. Is playing a variety of music targeted to a specfic age range wrong? Of course not! But if it doesn't fit into our traditional pigeon-holed formats, we don't do it. Why? because that's just not "the way it's done." Give me a break! See how good "the way it's done" is performing for us these days?
Look - what kills us when put head-to-head against the ipod and satellite radio is these long blocks of commercials, not to mention the very limited and "blah" formats, complete with rambling jocks talking about NOTHING. What's the out-of-the-box way to combat that? is the future of radio finding ways to get sponsored blocks of time on the air without 6 minutes of spots where we readily admit and know that we lose our listeners? Why not sponsor half-hour sweeps, and actually talk about the sponsors in the context of the breaks? Why? Because that's not "the way it's done". Why do we only cater to the much-balleyhooed 25-54 demo, and nothing more? Why are the ad agencies on Madison Avenue allowed to dictate the demographics of our entire industry? Are you telling me that my parents, who are approaching retirement age, and have more expendable income than any other time in their lives, are no longer of interest to ANYONE selling products? Really? Cars? Clothes? Travel? Restaurants? Really? They lose relevance at age 54? Please. Same on the other end. You telling me that the 12-24 year old demographic doesn't spend money, or have a heavy influence on what their parents spend? That's funny, 'cause there are always plenty of spots on MTV, and American Idol...sounds like SOMEBODY is intersted in their money. If that's the case, then why can't radio sell those demographics? Agencies. Give me a friggin' break.
> BTW, embarassed to admit it, but I have XM in my car in
> Florida. Haven't listened to FM in Fort Lauderdale in two
> years. The final straw for me was no Classical Station (Cox
> bought it for 125 million and flipped it to dance) in the
> market. Kinda like the greatest hits from the 16, 17 and
> 1900's. The Cox dance station has since been dumped for
> Alternative.
>
I'm with you. I've had Sirius in my car for going on three years now, and we've never turned back. Now I get Stern (which i never had in my market), and all the music channels, stuff from overseas, BBC News, Canadian content - there's just no reason to listen to terrestrial radio in this city, spare our heritage News/Talker which is the only local station i listen to anymore.
Radio doesn't have to be dead. Our outmoded ways of thinking, however, must change before it DOES become dead though.
One last thought - the license to broadcast comes with a transmitter and a defined signal pattern. End of list. What we put on that signal could be ANYTHING in the world. It could be polka music, or nothing but buzzing noises, or reading for the blind, it could be ANYTHING that is profitable for the owner. And in this WHOLE WIDE WORLD, are you telling me that the 9 or 10 main music formats on FM are the ONLY products that can be sold for profit? Isn't it time to stop doing things the way "they've always been done" and make local radio matter again?
I'm trying my hardest. To be continued.
Thanks for the patience if you got this far. I know i feel better.
> Free is keeping us alive...also lazy...and the radio is
> right there in the car. Unfortunately, that puts their
> fingers right by the select buttons. Also, takes work to
> download music. But, my daughter has 5,000 songs on her
> IPod right now...and it's NOTHING that any of us play. It's
> all Emo, Alternative, Grunge and James Blunt (go figure).
> Radio is totally irrelevent to her. We are going to lose
> the whole next generation and frankly, I don't have a clue
> what to do about it. I guess it beats being in the Record
> business. Two generations now think that music should
> (deserves) to be free. The Record business is going to
> regenerate into a marketing tool for live concert events -
> where the artists will make some $$$.
>
mind if i jump in here? a couple of you know who I am, and it doesn't really matter. This is a fascinating thread on which to lurk - not only because i know both Rick & Terry and briefly met John - but also because it's so rare to have a hands-on owner of a mom-and-pop in a rated market who is not only very sharp and has very admirable goals, but who is more than willing to have a dialogue with anyone who wants to have one. And - an owner who is on the air on one of his stations? Just to have fun and help out his team? That's dedication, folks.
I want to comment on this paragraph. Rick, you're right. The music that's coming out of the jukeboxes that are way too many terrestrial stations right now is just an embarrassment. We've become such miserable sheep playing whatever is fed to us by the labels (anyone see that Primetime Live piece Thursday night), that we're running ourselves directly into obscurity. And, sadly, those of us with the ideas of how to improve, are, for the most part, not in positions to put those ideas in play. Most of the stations are owned by the big conglomerates with corporate PD's and regional VP's who are often no smarter than those below them. And, sadly, their idea of how to program once-legendary stations in HUGE markets is simply to fax over a list of what the 'research said' to do in a nearby market, which may or may not have similar demographics, and whose auditorium tests may or may not have had a balanced sample in the first place. Then, to magnify the problem, you've got 50 more stations watching what "the big boys do" via Mediabase, and next thing you know, a whole format is playing songs just because somebody else is.
I think the key here (and pardon the rambling) is that we need to be able to provide tomorrow's radio listeners what they want. If Rick's daughter has completely bypassed our industry, we're doing something very wrong. Is playing a variety of music targeted to a specfic age range wrong? Of course not! But if it doesn't fit into our traditional pigeon-holed formats, we don't do it. Why? because that's just not "the way it's done." Give me a break! See how good "the way it's done" is performing for us these days?
Look - what kills us when put head-to-head against the ipod and satellite radio is these long blocks of commercials, not to mention the very limited and "blah" formats, complete with rambling jocks talking about NOTHING. What's the out-of-the-box way to combat that? is the future of radio finding ways to get sponsored blocks of time on the air without 6 minutes of spots where we readily admit and know that we lose our listeners? Why not sponsor half-hour sweeps, and actually talk about the sponsors in the context of the breaks? Why? Because that's not "the way it's done". Why do we only cater to the much-balleyhooed 25-54 demo, and nothing more? Why are the ad agencies on Madison Avenue allowed to dictate the demographics of our entire industry? Are you telling me that my parents, who are approaching retirement age, and have more expendable income than any other time in their lives, are no longer of interest to ANYONE selling products? Really? Cars? Clothes? Travel? Restaurants? Really? They lose relevance at age 54? Please. Same on the other end. You telling me that the 12-24 year old demographic doesn't spend money, or have a heavy influence on what their parents spend? That's funny, 'cause there are always plenty of spots on MTV, and American Idol...sounds like SOMEBODY is intersted in their money. If that's the case, then why can't radio sell those demographics? Agencies. Give me a friggin' break.
> BTW, embarassed to admit it, but I have XM in my car in
> Florida. Haven't listened to FM in Fort Lauderdale in two
> years. The final straw for me was no Classical Station (Cox
> bought it for 125 million and flipped it to dance) in the
> market. Kinda like the greatest hits from the 16, 17 and
> 1900's. The Cox dance station has since been dumped for
> Alternative.
>
I'm with you. I've had Sirius in my car for going on three years now, and we've never turned back. Now I get Stern (which i never had in my market), and all the music channels, stuff from overseas, BBC News, Canadian content - there's just no reason to listen to terrestrial radio in this city, spare our heritage News/Talker which is the only local station i listen to anymore.
Radio doesn't have to be dead. Our outmoded ways of thinking, however, must change before it DOES become dead though.
One last thought - the license to broadcast comes with a transmitter and a defined signal pattern. End of list. What we put on that signal could be ANYTHING in the world. It could be polka music, or nothing but buzzing noises, or reading for the blind, it could be ANYTHING that is profitable for the owner. And in this WHOLE WIDE WORLD, are you telling me that the 9 or 10 main music formats on FM are the ONLY products that can be sold for profit? Isn't it time to stop doing things the way "they've always been done" and make local radio matter again?
I'm trying my hardest. To be continued.
Thanks for the patience if you got this far. I know i feel better.
B
brian5
Guest
> > >
> > Free is keeping us alive...also lazy...and the radio is
> > right there in the car. Unfortunately, that puts their
> > fingers right by the select buttons. Also, takes work to
> > download music. But, my daughter has 5,000 songs on her
> > IPod right now...and it's NOTHING that any of us play.
> It's
> > all Emo, Alternative, Grunge and James Blunt (go figure).
> > Radio is totally irrelevent to her. We are going to lose
> > the whole next generation and frankly, I don't have a clue
>
> > what to do about it. I guess it beats being in the Record
>
> > business. Two generations now think that music should
> > (deserves) to be free. The Record business is going to
> > regenerate into a marketing tool for live concert events -
>
> > where the artists will make some $$$.
> >
>
> mind if i jump in here? a couple of you know who I am, and
> it doesn't really matter. This is a fascinating thread on
> which to lurk - not only because i know both Rick & Terry
> and briefly met John - but also because it's so rare to have
> a hands-on owner of a mom-and-pop in a rated market who is
> not only very sharp and has very admirable goals, but who is
> more than willing to have a dialogue with anyone who wants
> to have one. And - an owner who is on the air on one of his
> stations? Just to have fun and help out his team? That's
> dedication, folks.
>
> I want to comment on this paragraph. Rick, you're right.
> The music that's coming out of the jukeboxes that are way
> too many terrestrial stations right now is just an
> embarrassment. We've become such miserable sheep playing
> whatever is fed to us by the labels (anyone see that
> Primetime Live piece Thursday night), that we're running
> ourselves directly into obscurity. And, sadly, those of us
> with the ideas of how to improve, are, for the most part,
> not in positions to put those ideas in play. Most of the
> stations are owned by the big conglomerates with corporate
> PD's and regional VP's who are often no smarter than those
> below them. And, sadly, their idea of how to program
> once-legendary stations in HUGE markets is simply to fax
> over a list of what the 'research said' to do in a nearby
> market, which may or may not have similar demographics, and
> whose auditorium tests may or may not have had a balanced
> sample in the first place. Then, to magnify the problem,
> you've got 50 more stations watching what "the big boys do"
> via Mediabase, and next thing you know, a whole format is
> playing songs just because somebody else is.
>
> I think the key here (and pardon the rambling) is that we
> need to be able to provide tomorrow's radio listeners what
> they want. If Rick's daughter has completely bypassed our
> industry, we're doing something very wrong. Is playing a
> variety of music targeted to a specfic age range wrong? Of
> course not! But if it doesn't fit into our traditional
> pigeon-holed formats, we don't do it. Why? because that's
> just not "the way it's done." Give me a break! See how good
> "the way it's done" is performing for us these days?
>
> Look - what kills us when put head-to-head against the ipod
> and satellite radio is these long blocks of commercials, not
> to mention the very limited and "blah" formats, complete
> with rambling jocks talking about NOTHING. What's the
> out-of-the-box way to combat that? is the future of radio
> finding ways to get sponsored blocks of time on the air
> without 6 minutes of spots where we readily admit and know
> that we lose our listeners? Why not sponsor half-hour
> sweeps, and actually talk about the sponsors in the context
> of the breaks? Why? Because that's not "the way it's done".
> Why do we only cater to the much-balleyhooed 25-54 demo, and
> nothing more? Why are the ad agencies on Madison Avenue
> allowed to dictate the demographics of our entire industry?
> Are you telling me that my parents, who are approaching
> retirement age, and have more expendable income than any
> other time in their lives, are no longer of interest to
> ANYONE selling products? Really? Cars? Clothes? Travel?
> Restaurants? Really? They lose relevance at age 54? Please.
> Same on the other end. You telling me that the 12-24 year
> old demographic doesn't spend money, or have a heavy
> influence on what their parents spend? That's funny, 'cause
> there are always plenty of spots on MTV, and American
> Idol...sounds like SOMEBODY is intersted in their money. If
> that's the case, then why can't radio sell those
> demographics? Agencies. Give me a friggin' break.
>
>
> > BTW, embarassed to admit it, but I have XM in my car in
> > Florida. Haven't listened to FM in Fort Lauderdale in two
> > years. The final straw for me was no Classical Station
> (Cox
> > bought it for 125 million and flipped it to dance) in the
> > market. Kinda like the greatest hits from the 16, 17 and
> > 1900's. The Cox dance station has since been dumped for
> > Alternative.
> >
>
> I'm with you. I've had Sirius in my car for going on three
> years now, and we've never turned back. Now I get Stern
> (which i never had in my market), and all the music
> channels, stuff from overseas, BBC News, Canadian content -
> there's just no reason to listen to terrestrial radio in
> this city, spare our heritage News/Talker which is the only
> local station i listen to anymore.
>
> Radio doesn't have to be dead. Our outmoded ways of
> thinking, however, must change before it DOES become dead
> though.
>
> One last thought - the license to broadcast comes with a
> transmitter and a defined signal pattern. End of list. What
> we put on that signal could be ANYTHING in the world. It
> could be polka music, or nothing but buzzing noises, or
> reading for the blind, it could be ANYTHING that is
> profitable for the owner. And in this WHOLE WIDE WORLD, are
> you telling me that the 9 or 10 main music formats on FM are
> the ONLY products that can be sold for profit? Isn't it time
> to stop doing things the way "they've always been done" and
> make local radio matter again?
>
> I'm trying my hardest. To be continued.
>
> Thanks for the patience if you got this far. I know i feel
> better.
>
The demographic 25 - 54 is the time period in your life when most people have completed college and buy things like new cars and houses and the things that get them in to position for retirement. After 54 you’re normally in savings mode. My 70+-year-old grandma has only had 2 cars that I can remember in my 29 years and it wasn't because she couldn't afford it, she just didn't want to spend the money. Most companies that sell items to people are trying to establish and maintain relationships with people who have money and will buy things from them, thus how the symbiotic circle of profit works...one must have the other.
There are formats that could be catered after younger audiences, but you have to have a large chunk of that audience available for your station to sell. Theoretically, If Montgomery has 320,000 total listeners and lets say 10% of them between 25 and 54, 60% women listen to the #1 country station at any point of the day...how many would then listen to a format geared towards 12 to 24, 60% female? That format is Radio Disney (pop leaning, semi dance, heavy in elements) and in most markets where they are, maybe 1 to 2% of the market would listen to that format at any point in the day. Would you rather gear your station up to reach 3200 people or 32000 people? Which one would your business want to advertise on? They both have similar expenses, which would cause similar ad rates...the only reason you would choose the 12 to 24 demo station is if your product was exclusively for that demo. I can only think of a few potential local advertisers for this demo...malls, movies, video games, and fast food...pretty much all things that would cause time spent listening to be reduced. Radio Disney can succeed in this demo by having programming that is national with satellite driven stations throughout the country with national advertising. A local station would crash and burn fast. Unfortunately, it has come down to where there are only a few formats out there that a market like Montgomery can support full time. I can only think of one format that I truly believe Montgomery is under served on...it has proven from concert sales, cd sales and other rim shot low power and translator stations that it would do well.
<P ID="signature">______________
Brian
</P>
> > Free is keeping us alive...also lazy...and the radio is
> > right there in the car. Unfortunately, that puts their
> > fingers right by the select buttons. Also, takes work to
> > download music. But, my daughter has 5,000 songs on her
> > IPod right now...and it's NOTHING that any of us play.
> It's
> > all Emo, Alternative, Grunge and James Blunt (go figure).
> > Radio is totally irrelevent to her. We are going to lose
> > the whole next generation and frankly, I don't have a clue
>
> > what to do about it. I guess it beats being in the Record
>
> > business. Two generations now think that music should
> > (deserves) to be free. The Record business is going to
> > regenerate into a marketing tool for live concert events -
>
> > where the artists will make some $$$.
> >
>
> mind if i jump in here? a couple of you know who I am, and
> it doesn't really matter. This is a fascinating thread on
> which to lurk - not only because i know both Rick & Terry
> and briefly met John - but also because it's so rare to have
> a hands-on owner of a mom-and-pop in a rated market who is
> not only very sharp and has very admirable goals, but who is
> more than willing to have a dialogue with anyone who wants
> to have one. And - an owner who is on the air on one of his
> stations? Just to have fun and help out his team? That's
> dedication, folks.
>
> I want to comment on this paragraph. Rick, you're right.
> The music that's coming out of the jukeboxes that are way
> too many terrestrial stations right now is just an
> embarrassment. We've become such miserable sheep playing
> whatever is fed to us by the labels (anyone see that
> Primetime Live piece Thursday night), that we're running
> ourselves directly into obscurity. And, sadly, those of us
> with the ideas of how to improve, are, for the most part,
> not in positions to put those ideas in play. Most of the
> stations are owned by the big conglomerates with corporate
> PD's and regional VP's who are often no smarter than those
> below them. And, sadly, their idea of how to program
> once-legendary stations in HUGE markets is simply to fax
> over a list of what the 'research said' to do in a nearby
> market, which may or may not have similar demographics, and
> whose auditorium tests may or may not have had a balanced
> sample in the first place. Then, to magnify the problem,
> you've got 50 more stations watching what "the big boys do"
> via Mediabase, and next thing you know, a whole format is
> playing songs just because somebody else is.
>
> I think the key here (and pardon the rambling) is that we
> need to be able to provide tomorrow's radio listeners what
> they want. If Rick's daughter has completely bypassed our
> industry, we're doing something very wrong. Is playing a
> variety of music targeted to a specfic age range wrong? Of
> course not! But if it doesn't fit into our traditional
> pigeon-holed formats, we don't do it. Why? because that's
> just not "the way it's done." Give me a break! See how good
> "the way it's done" is performing for us these days?
>
> Look - what kills us when put head-to-head against the ipod
> and satellite radio is these long blocks of commercials, not
> to mention the very limited and "blah" formats, complete
> with rambling jocks talking about NOTHING. What's the
> out-of-the-box way to combat that? is the future of radio
> finding ways to get sponsored blocks of time on the air
> without 6 minutes of spots where we readily admit and know
> that we lose our listeners? Why not sponsor half-hour
> sweeps, and actually talk about the sponsors in the context
> of the breaks? Why? Because that's not "the way it's done".
> Why do we only cater to the much-balleyhooed 25-54 demo, and
> nothing more? Why are the ad agencies on Madison Avenue
> allowed to dictate the demographics of our entire industry?
> Are you telling me that my parents, who are approaching
> retirement age, and have more expendable income than any
> other time in their lives, are no longer of interest to
> ANYONE selling products? Really? Cars? Clothes? Travel?
> Restaurants? Really? They lose relevance at age 54? Please.
> Same on the other end. You telling me that the 12-24 year
> old demographic doesn't spend money, or have a heavy
> influence on what their parents spend? That's funny, 'cause
> there are always plenty of spots on MTV, and American
> Idol...sounds like SOMEBODY is intersted in their money. If
> that's the case, then why can't radio sell those
> demographics? Agencies. Give me a friggin' break.
>
>
> > BTW, embarassed to admit it, but I have XM in my car in
> > Florida. Haven't listened to FM in Fort Lauderdale in two
> > years. The final straw for me was no Classical Station
> (Cox
> > bought it for 125 million and flipped it to dance) in the
> > market. Kinda like the greatest hits from the 16, 17 and
> > 1900's. The Cox dance station has since been dumped for
> > Alternative.
> >
>
> I'm with you. I've had Sirius in my car for going on three
> years now, and we've never turned back. Now I get Stern
> (which i never had in my market), and all the music
> channels, stuff from overseas, BBC News, Canadian content -
> there's just no reason to listen to terrestrial radio in
> this city, spare our heritage News/Talker which is the only
> local station i listen to anymore.
>
> Radio doesn't have to be dead. Our outmoded ways of
> thinking, however, must change before it DOES become dead
> though.
>
> One last thought - the license to broadcast comes with a
> transmitter and a defined signal pattern. End of list. What
> we put on that signal could be ANYTHING in the world. It
> could be polka music, or nothing but buzzing noises, or
> reading for the blind, it could be ANYTHING that is
> profitable for the owner. And in this WHOLE WIDE WORLD, are
> you telling me that the 9 or 10 main music formats on FM are
> the ONLY products that can be sold for profit? Isn't it time
> to stop doing things the way "they've always been done" and
> make local radio matter again?
>
> I'm trying my hardest. To be continued.
>
> Thanks for the patience if you got this far. I know i feel
> better.
>
The demographic 25 - 54 is the time period in your life when most people have completed college and buy things like new cars and houses and the things that get them in to position for retirement. After 54 you’re normally in savings mode. My 70+-year-old grandma has only had 2 cars that I can remember in my 29 years and it wasn't because she couldn't afford it, she just didn't want to spend the money. Most companies that sell items to people are trying to establish and maintain relationships with people who have money and will buy things from them, thus how the symbiotic circle of profit works...one must have the other.
There are formats that could be catered after younger audiences, but you have to have a large chunk of that audience available for your station to sell. Theoretically, If Montgomery has 320,000 total listeners and lets say 10% of them between 25 and 54, 60% women listen to the #1 country station at any point of the day...how many would then listen to a format geared towards 12 to 24, 60% female? That format is Radio Disney (pop leaning, semi dance, heavy in elements) and in most markets where they are, maybe 1 to 2% of the market would listen to that format at any point in the day. Would you rather gear your station up to reach 3200 people or 32000 people? Which one would your business want to advertise on? They both have similar expenses, which would cause similar ad rates...the only reason you would choose the 12 to 24 demo station is if your product was exclusively for that demo. I can only think of a few potential local advertisers for this demo...malls, movies, video games, and fast food...pretty much all things that would cause time spent listening to be reduced. Radio Disney can succeed in this demo by having programming that is national with satellite driven stations throughout the country with national advertising. A local station would crash and burn fast. Unfortunately, it has come down to where there are only a few formats out there that a market like Montgomery can support full time. I can only think of one format that I truly believe Montgomery is under served on...it has proven from concert sales, cd sales and other rim shot low power and translator stations that it would do well.
<P ID="signature">______________
Brian
</P>
CELEBRITY BOXING MATCH FOR CHARITY
HEY RICK PETERS--
since you are a dj and i am a former dj that most people still know. ( and prolly hate )
CAN YOU AND ME HAVE A CELEBRITY BOXING MATCH FOR CHARITY?!?!
ALL THE MONEY CAN GO TO A CHARITY OF SKIPPERS CHOICE.
IN FACT I CAN TAKE ON YOU AND YOUR GIRLFRIEND ,TERRY.
NO ELOQUENTLY WRITTEN EMAILS. NO SMART ASS COMMENTS-- JUST YOU AND ME IN THE RING.
PEOPLE WOULD LOVE IT. BIG TIME RADIO DJ WITH ALL KINDS OF NAME RECOGNOTION BEATS UP JOHN GARRETT!
PLEASE!!!
YOU ARE ITALIAN-- SO YOU CAN "BUST MY BALLS" LITERALLY!
THINK ABOUT IT!
I PROMISE NOT TO HIT HARD-- AND I KNOW YOU WON'T HIT HARD EITHER--
JOHN
HEY RICK PETERS--
since you are a dj and i am a former dj that most people still know. ( and prolly hate )
CAN YOU AND ME HAVE A CELEBRITY BOXING MATCH FOR CHARITY?!?!
ALL THE MONEY CAN GO TO A CHARITY OF SKIPPERS CHOICE.
IN FACT I CAN TAKE ON YOU AND YOUR GIRLFRIEND ,TERRY.
NO ELOQUENTLY WRITTEN EMAILS. NO SMART ASS COMMENTS-- JUST YOU AND ME IN THE RING.
PEOPLE WOULD LOVE IT. BIG TIME RADIO DJ WITH ALL KINDS OF NAME RECOGNOTION BEATS UP JOHN GARRETT!
PLEASE!!!
YOU ARE ITALIAN-- SO YOU CAN "BUST MY BALLS" LITERALLY!
THINK ABOUT IT!
I PROMISE NOT TO HIT HARD-- AND I KNOW YOU WON'T HIT HARD EITHER--
JOHN
> landecker...some bridges catch fire on their own.
>
> My pits smell great. wanna sniff?
>
Actually, Skipper, as what happens so often on these boards,the wrong person got worked up. You, at least, have given thoughtful arguments in getting your point across. My comment was meant towards the SCREAMING EXJOCK WHO THINKS HIMSELF FAMOUS, not you.<P ID="signature">______________
"Nothing but blues and Elvis,and somebody else's favorite song...."</P>
>
> My pits smell great. wanna sniff?
>
Actually, Skipper, as what happens so often on these boards,the wrong person got worked up. You, at least, have given thoughtful arguments in getting your point across. My comment was meant towards the SCREAMING EXJOCK WHO THINKS HIMSELF FAMOUS, not you.<P ID="signature">______________
"Nothing but blues and Elvis,and somebody else's favorite song...."</P>
> Actually, Skipper, as what happens so often on these
> boards,the wrong person got worked up. You, at least, have
> given thoughtful arguments in getting your point across. My
> comment was meant towards the SCREAMING EXJOCK WHO THINKS
> HIMSELF FAMOUS, not you.
That's cool man.. I understand... I enjoy this board and to be honest..
I enjoy some of the cross action people get into.. LOL... The problem is some take it a litte to personal... it's just internet board...
regards.... gotta go wash my pits... he he he
skip
>
> boards,the wrong person got worked up. You, at least, have
> given thoughtful arguments in getting your point across. My
> comment was meant towards the SCREAMING EXJOCK WHO THINKS
> HIMSELF FAMOUS, not you.
That's cool man.. I understand... I enjoy this board and to be honest..
I enjoy some of the cross action people get into.. LOL... The problem is some take it a litte to personal... it's just internet board...
regards.... gotta go wash my pits... he he he
skip
>
S
sflaradioguy
Guest
Re: CELEBRITY BOXING MATCH FOR CHARITY
> HEY RICK PETERS--
>
> since you are a dj and i am a former dj that most people
> still know. ( and prolly hate )
>
> CAN YOU AND ME HAVE A CELEBRITY BOXING MATCH FOR CHARITY?!?!
>
>
> ALL THE MONEY CAN GO TO A CHARITY OF SKIPPERS CHOICE.
>
> IN FACT I CAN TAKE ON YOU AND YOUR GIRLFRIEND ,TERRY.
>
> NO ELOQUENTLY WRITTEN EMAILS. NO SMART ASS COMMENTS-- JUST
> YOU AND ME IN THE RING.
>
> PEOPLE WOULD LOVE IT. BIG TIME RADIO DJ WITH ALL KINDS OF
> NAME RECOGNOTION BEATS UP JOHN GARRETT!
>
> PLEASE!!!
>
>
>
> YOU ARE ITALIAN-- SO YOU CAN "BUST MY BALLS" LITERALLY!
>
> THINK ABOUT IT!
>
> I PROMISE NOT TO HIT HARD-- AND I KNOW YOU WON'T HIT HARD
> EITHER--
>
>
>
> JOHN
>
John,
Stop with the ALL CAPS...it makes you look like a psycho...and I'm getting a headache with all that yelling.
Love ya,
RP
Ps...thanks Benji
> HEY RICK PETERS--
>
> since you are a dj and i am a former dj that most people
> still know. ( and prolly hate )
>
> CAN YOU AND ME HAVE A CELEBRITY BOXING MATCH FOR CHARITY?!?!
>
>
> ALL THE MONEY CAN GO TO A CHARITY OF SKIPPERS CHOICE.
>
> IN FACT I CAN TAKE ON YOU AND YOUR GIRLFRIEND ,TERRY.
>
> NO ELOQUENTLY WRITTEN EMAILS. NO SMART ASS COMMENTS-- JUST
> YOU AND ME IN THE RING.
>
> PEOPLE WOULD LOVE IT. BIG TIME RADIO DJ WITH ALL KINDS OF
> NAME RECOGNOTION BEATS UP JOHN GARRETT!
>
> PLEASE!!!
>
>
>
> YOU ARE ITALIAN-- SO YOU CAN "BUST MY BALLS" LITERALLY!
>
> THINK ABOUT IT!
>
> I PROMISE NOT TO HIT HARD-- AND I KNOW YOU WON'T HIT HARD
> EITHER--
>
>
>
> JOHN
>
John,
Stop with the ALL CAPS...it makes you look like a psycho...and I'm getting a headache with all that yelling.
Love ya,
RP
Ps...thanks Benji
S
sflaradioguy
Guest
> But, this whole concept
> >
> > > of public service bringing in listeners is just simple
> > b.s..
>
> dude... your funny... you say that the concept of public
> service bringing in listeners is simple b.s. and every thing
> below IS public service... ???
>
> please read what you wrote........
>
>
> > > Being part of the community is key, but you can do that
>
> > by
> > > giving away donuts every morning. You do that by
> > sponsoring
> > > the girls softball team. You do that at the Rodeo and
> the Fair.
> >
>
> Then you take a cheap shot......
>
> All the rest is mindless meanderings by jocks with
> > > too much time on their hands and an over inflated view
> of
> > > their place in the business.
>
> what's up with you.... do you think before you type or is
> this also a mindless meandering?
> I wonder??????
> >
>
SKipper....
All those donuts, Fairs, Rodeos, Softball teams, weather, news..being "public service". We already do those things EVERY day. So, that can't be your bad rap on Bluewater. I'm still waiting for what you all think we should be doing more of? The cheap shot...hey, we all overestimate how important we are. I can't even get a table at the Olive Room!!! But, truth be told, jocks especially, probably due to the ego necessary to do the job, tend to overestimate their importance in the format mix. Tell ya what, go get Rick H. to start playing Polka songs middays on Fox and see what happens to your numbers. You are there to enhance the format, not be the format. I know you get this. Right?
> >
> > > of public service bringing in listeners is just simple
> > b.s..
>
> dude... your funny... you say that the concept of public
> service bringing in listeners is simple b.s. and every thing
> below IS public service... ???
>
> please read what you wrote........
>
>
> > > Being part of the community is key, but you can do that
>
> > by
> > > giving away donuts every morning. You do that by
> > sponsoring
> > > the girls softball team. You do that at the Rodeo and
> the Fair.
> >
>
> Then you take a cheap shot......
>
> All the rest is mindless meanderings by jocks with
> > > too much time on their hands and an over inflated view
> of
> > > their place in the business.
>
> what's up with you.... do you think before you type or is
> this also a mindless meandering?
> I wonder??????
> >
>
SKipper....
All those donuts, Fairs, Rodeos, Softball teams, weather, news..being "public service". We already do those things EVERY day. So, that can't be your bad rap on Bluewater. I'm still waiting for what you all think we should be doing more of? The cheap shot...hey, we all overestimate how important we are. I can't even get a table at the Olive Room!!! But, truth be told, jocks especially, probably due to the ego necessary to do the job, tend to overestimate their importance in the format mix. Tell ya what, go get Rick H. to start playing Polka songs middays on Fox and see what happens to your numbers. You are there to enhance the format, not be the format. I know you get this. Right?
> SKipper....
>
> All those donuts, Fairs, Rodeos, Softball teams, weather,
> news..being "public service". We already do those things
> EVERY day. So, that can't be your bad rap on Bluewater.
> I'm still waiting for what you all think we should be doing
> more of? The cheap shot...hey, we all overestimate how
> important we are. I can't even get a table at the Olive
> Room!!! But, truth be told, jocks especially, probably due
> to the ego necessary to do the job, tend to overestimate
> their importance in the format mix. Tell ya what, go get
> Rick H. to start playing Polka songs middays on Fox and see
> what happens to your numbers. You are there to enhance the
> format, not be the format. I know you get this. Right?
>
I'll agree with most of that... Birdman used to say the music meat and the jocks the gravy.
I'd take a "personality" playing polkas any day over a piece of dry white toast doing time and temp.
by the way Susan Woody sounds good... but you should give her a cup of coffee before she goes on... she's a little "sleepy"... content is good, song info...i like that.. she's a pro... just turn up the energy level..from 2 to say....4
as far as the "public service" issue... I think you and a others on the board didn't understand what i'm talking about... I was trying to express that we do public service but we do it half-assed... (except the fair..u guys looked good last year) and i guess that's the point.. if all the stuff you do had the same visual impact and all hands on deck feel the fair had i'd say you were headed in the right direction... my fair booth was a table, radio and a chair....
i'd go out and sit in a roped off area so people could gawk at me for a couple of hours and leave... didn't even have stickers to give away... do you understand now what i mean? Most of us just show up and that's it... I know you get this, RIGHT?
Skipper
>
> All those donuts, Fairs, Rodeos, Softball teams, weather,
> news..being "public service". We already do those things
> EVERY day. So, that can't be your bad rap on Bluewater.
> I'm still waiting for what you all think we should be doing
> more of? The cheap shot...hey, we all overestimate how
> important we are. I can't even get a table at the Olive
> Room!!! But, truth be told, jocks especially, probably due
> to the ego necessary to do the job, tend to overestimate
> their importance in the format mix. Tell ya what, go get
> Rick H. to start playing Polka songs middays on Fox and see
> what happens to your numbers. You are there to enhance the
> format, not be the format. I know you get this. Right?
>
I'll agree with most of that... Birdman used to say the music meat and the jocks the gravy.
I'd take a "personality" playing polkas any day over a piece of dry white toast doing time and temp.
by the way Susan Woody sounds good... but you should give her a cup of coffee before she goes on... she's a little "sleepy"... content is good, song info...i like that.. she's a pro... just turn up the energy level..from 2 to say....4
as far as the "public service" issue... I think you and a others on the board didn't understand what i'm talking about... I was trying to express that we do public service but we do it half-assed... (except the fair..u guys looked good last year) and i guess that's the point.. if all the stuff you do had the same visual impact and all hands on deck feel the fair had i'd say you were headed in the right direction... my fair booth was a table, radio and a chair....
i'd go out and sit in a roped off area so people could gawk at me for a couple of hours and leave... didn't even have stickers to give away... do you understand now what i mean? Most of us just show up and that's it... I know you get this, RIGHT?
Skipper
Re: CELEBRITY BOXING MATCH FOR CHARITY
I would pay good money... to any charity... to see you beat the snot out of Prick Eaters.
>
> since you are a dj and i am a former dj that most people
> still know. ( and prolly hate )
>
> CAN YOU AND ME HAVE A CELEBRITY BOXING MATCH FOR CHARITY?!?!
I would pay good money... to any charity... to see you beat the snot out of Prick Eaters.
>
> since you are a dj and i am a former dj that most people
> still know. ( and prolly hate )
>
> CAN YOU AND ME HAVE A CELEBRITY BOXING MATCH FOR CHARITY?!?!
- Status