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Radio is dying??

B

bsboy

Thoughts on what Chuck Todd of NBC news said yesterday?

NBC White House correspondent Chuck Todd told Joe Scarborough yesterday on MSNBC – radio is a “backward looking technology…very 90s…” He says radio “is a dying medium, potentially.”
 
What'd he say today? Probably the exact opposite, last week or so he slammed Rush Limbaugh down and the next day said the exact opposite
 
Todd's comments got more exposure on the "dying medium", than on his little watched news network.. An Obama spokesman also took a swipe at, 'the dying medium', when being asked about Rush Limbaugh's comments.. If radio is such a 'dying meduim', why should there be such a big deal on bringing back the 'Fairness Doctrine " ??
 
Radio is in a coma and can only survive if it wakes up more right brained… You know more Mac and less PC. That’s all I have to add to this frequently discussed topic.

The real question is… Is this what Marconi had in mind?
 
Unfortunately, Mr. Todd was off by about 20 years. Radio is very 70's, not 90's. The day the first piece of electronic media was sent (as in email) radio, as well as television became a backward looking technology.

That does not mean, if properly executed, they cannot be viable in terms of community impact, entertainment, information, and profitability. It really just means their big days of growth are pretty much over.

As far as community impact, gimmee the old WKDR 1390 any day over satellite delivered drivel !

signed,
stuck somewhere between the 4th and 5th estate,
Joe
 
am_directional said:
As far as community impact, gimmee the old WKDR 1390 any day over satellite delivered drivel !
Click to expand...

Joe… As one of the founding fathers of the old WKDR I am truly honored.. It’s nice to know that WKDR is still held in such high regard so many years later. WKDR accomplished a lot… and we did it with scant resources. If you care about people, give them they want what and know how to have fun …it is possible to transcend obsolescence.

It could be done with smoke and mirrors but it requires some stones and a new way of thinking. I’ve got the blueprints right here when radio is ready to “man up”.

I’d be happy to show my ideas to whoever is willing to reveal their true identity and sign a confidentiality release.

Bunkering in and keeping your head down is not a strategy for success. Will is right this has been talked to death so I’ll truncate this diatribe.

Louie Manno
 
This is a silly question. Radio is going nowhere. The content to which that platform has been devoted since rougly the mid-1950s is rapidly migrating to alternative platforms more suited to the consumers' needs. i.e. iPods. Music fans have always had the ability to own and enjoy as much music, and of as many kinds as they wished. Radio was however for a long time the only practical portable platform for music, without having to lug around a hi-fi the size of a small car and boxes of platters. Each new platform had its drawbacks and the iPod does too, however it is the technology of the moment that music (and much other content) likes most.

The challenge for broadcasters is to cough up new content and business model that is economically viable. So far it seems that they are not even aware of the obsolescence of their product and irrelevance in the marketplace.

If your question is: Should I go to broadcasting school to become a DJ? Then the answer is, not unless you want the job prospects of someone with a Masters in Blacksmithing. Ideas m'boy, ideas are the new "plastic" in radio.
 
MT1 said:
This is a silly question. Radio is going nowhere. The content to which that platform has been devoted since rougly the mid-1950s is rapidly migrating to alternative platforms more suited to the consumers' needs. i.e. iPods. Music fans have always had the ability to own and enjoy as much music, and of as many kinds as they wished. Radio was however for a long time the only practical portable platform for music, without having to lug around a hi-fi the size of a small car and boxes of platters. Each new platform had its drawbacks and the iPod does too, however it is the technology of the moment that music (and much other content) likes most.
Click to expand...

Ipods are indeed great, if all you care about is music. No argument there. I'd like to think that radio is more than just tunes, though. I wish I had the answers, but other than owners with a lot of patience, passion for real radio, and deep pockets, I dunno.
 
Why am I getting sucked into this again?

Radio might be more interesting if there were more talk shows, seeing as how its function as a form of music delivery has been diluted by its many competitors.

The problem is that if I were to draw a Venn diagram, with current radio talent in one circle, and people who could host an interesting talk show in the other, there wouldn't be many names in the middle.
 
Will said:
Why am I getting sucked into this again?

Radio might be more interesting if there were more talk shows, seeing as how its function as a form of music delivery has been diluted by its many competitors.

The problem is that if I were to draw a Venn diagram, with current radio talent in one circle, and people who could host an interesting talk show in the other, there wouldn't be many names in the middle.
Click to expand...

I think the talent pool is massive. A jock may unable to do a talk show, but Joe Blow could be taught the basics of radio and do well.
 
You're right, Grit. I've made this point before: Give the most prominent socialite housewife in town a show. EVERY hen in town would listen to her spread gossip.
 
“Somewhat related to this thread...Ct. School of broadcasting closes”.

I guess the job placement part of the education would be a problem at the present time. I’ll bet there are more jobs for matadors in New England than radio jobs.
 
louiemanno said:
Radio is in a coma and can only survive if it wakes up more right brained… You know more Mac and less PC.
The real question is… Is this what Marconi had in mind?
Click to expand...

I'm not sure I get your point. Are you saying radio should strive for a 5% market share as opposed to reaching 90+%?

As far as Marconi goes, I doubt he even gave programming a thought.
 
Hey Bones... I really meant… “Mac minded” Like the iphone… which really shouldn’t be called a phone. The old TV spectrum (or a good chunk of it) is going to be used for broadban… and that means broadban in you hand… everywhere and all of the time.

Sony… The creator of portable music... got left in the dust by the ipod because they didn’t change their thinking and they just kept sitting on their hands. If radio doesn’t change it’s thinking it will be left in the dust as well. (I know… I’m repeating myself)


Soon everyone will have the whole world in his or her pocket… along with every song, book, newspaper, tv show, radio show and movie. There will be a need for local content... and if local radio gets back in the content creating business… they cold be the source.... But if radio dosen't bust a move soon... local print and television and ireporters will be happy to pick up the slack.

And you are right… Marconi had no ideal that he had captured lightning in a jar.

Hey what can I tell you… I spent my life in radio… I’m a thinker… and therefor I have theories about radio's salvation and radio's future. But really... Who the F--K knows?

Louie Manno
 
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