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Radio is Experiencing a Renaissance.

  • Thread starter Radio Ink Buzz Stream
  • Start date

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Radio Ink Buzz Stream

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Is the story radio executives have been telling repeatedly over the past year getting through to advertisers? Cumulus CEO Lew Dickey believes so and he told investors and analysts Tuesday that radio advertising is starting to experience a bit of a Renaissance. "We've started to see a much greater buzz for the medium, for audio advertising in general, and how efficiently advertisers can use it on a mass market basis. It's a terrific value for adverters and they are starting to realize that. The trend will take some time to play out but it's a tailwind rather than a headwind." As a result of this radio Renaissance, Cumulus will be adding 50 more sellers to its stable of 1400, before the end of the year

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