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Radio killed the radio star

C

cm454

How unbelievably ironic that RADIO is the primary reason radio's legs are getting cut off as far as the future is concerned.

The single most valuable commodity that radio has, that is UNIQUE to any given station, IS the personalities.

What does radio do? It tries to compete with the audio sources whose strength, among other things, is little or NO commercials. COMMERCIAL radio CANNOT compete with that business model, I repeat, CANNOT.

So WHY de-emphasize the people, when they are the ONLY remaining asset that separates radio from everything else?

If radio tries to be more like those other sources, it will LOSE, and not temporarily, but PERMANENTLY for generations to come.
 
If you want to listen to good radio talent, and I for one do, you'll need to go outside of the LA market for that. Who would have guessed? :'(
 
cm454 said:
How unbelievably ironic that RADIO is the primary reason radio's legs are getting cut off as far as the future is concerned.

The single most valuable commodity that radio has, that is UNIQUE to any given station, IS the personalities.

What does radio do? It tries to compete with the audio sources whose strength, among other things, is little or NO commercials. COMMERCIAL radio CANNOT compete with that business model, I repeat, CANNOT.

So WHY de-emphasize the people, when they are the ONLY remaining asset that separates radio from everything else?

If radio tries to be more like those other sources, it will LOSE, and not temporarily, but PERMANENTLY for generations to come.
Click to expand...

Amen, dude! It is very, very sad when corporate interests trump listener interests, because it WILL CAUSE a mass exodus from over-the-air radio listening to OTHERALTERNATIVES where WE THE CONSUMER can receive the quality programming and/or the personalities that we are used to getting all these years! THANKS TO KIM AMIDON for 22 GREAT YEARS!!!!!!
 
I am glad to see that I'm not the only asking where has the talent on commerical radio gone!!! I recenly asked that question in a message board, and most feel like we do. Radio will NOT survive without it!!!
 
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