Radio Libre Flipping Soon?

[TheBigA]

Unless you have lived in the Cuban exile community you would not understand the depth and strength of the hatred for the communist regime in Cuba.

This has nothing to do with the new ownership. No one at Mambi has been told by LMN to change their views on anything.

This used to be a station with 5 and 6 shares under Pérez Roura so being in the mid-1's is not "no change"; it's now a Univision outlet and much of the audience is not Cuban.

It sounds very similar to the situation with KGO, where the station once got great ratings in the 80s & 90s, and then the audience died out. The current situation is due to what you've been saying all along, that Hispanics don't listen to AM radio. It has nothing to do with content or ownership.

 

[adambaer2879]

The exception is among old Cubans in Miami. Anywhere else, if there is FM in Spanish, the AMs die.

The median age of WAQI listeners in 2019 was over 65. It made money because many of those older Cuban refugee listeners were also the business owners of Cuban Miami. Remember, Miami is the only US market where Hispanic household income is greater than that of non-Hispanic whites... and most local business is Hispanic owned.

Non-Hispanic whites are only 22% of the Metro. And most of them are in northern Broward.

Interesting that most non Hispanic whites live in northern broward, what percentage of the west palm market is non Hispanic white? I live in Boynton and work in plantation, but very surprised that 104.3 the shark is a Miami alt rock station but nothing in palm beach although I get it perfectly where I live

 

[djl]

Interesting that most non Hispanic whites live in northern broward, what percentage of the west palm market is non Hispanic white? I live in Boynton and work in plantation, but very surprised that 104.3 the shark is a Miami alt rock station but nothing in palm beach although I get it perfectly where I live

They shouldn’t have moved it from WPB.