Do you think radio listening and cumes will ever go back to where prior to the 2020 pandemic?
-
Get involved.
We want your input!
Apply for Membership and join the conversations about everything related to broadcasting.
After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
If you use a disposable or false email address, your registration will be rejected.
After your membership is approved, please take a minute to tell us a little bit about yourself.
https://www.radiodiscussions.com/forums/introduce-yourself.1088/
Thanks in advance and have fun!
RadioDiscussions Administrators
Radio listening levels
- Thread starter CassChopper96
- Start date
Here are two stories on the subject. One says that by May, listening levels had returned to 84% of where they'd been:
www.insideradio.com
This story from October says listening levels are 97% recovered.
www.insideradio.com
The story also says AQH in October is 90% of what it was in March.
Listening Levels Are Rebounding From COVID-Caused Lows.
New data from Nielsen’s PPM markets shows upward momentum for radio listening following depressed levels during the April survey, when fewer Americans were out and about due to shelter-in-place orders.
This story from October says listening levels are 97% recovered.
Report: No Impact On Listening Levels In Diary Markets During Pandemic.
A study on Nielsen’s just released September PPM and June-July-August diary survey periods shows no impact on listening levels in the diary markets during the pandemic and continued drive time
The story also says AQH in October is 90% of what it was in March.
- Status