"Bob and Tom didn't catch on--they hardly ever catch on in the northeast. So, without a strong morning show and classic rock the station's ratings were inconsistent from book to book. Then the format change to Rock AC and the name change to the River, in 2002 I think, changed everything--now a consistently successful station with top rankings with 25-54 adults."
Rule #1...never judge the QUALITY of a radio station by its ratings. Many AM stations with great ratings are there because of syndicated pap. Santitized FM to cater to everybody has no correlation to quality. You simply cant defend Clear Channel for what they have dont to WHCN. A rock legend has gone to the soccer moms.