Re: Radio Misinformation: Jon-David has summed it up, nailed it straight up and Down.
> First of all, I want to say here that I respect you very
> much. From time to time, some have felt more heat from my
> debating style than light. For the record, nothing could be
> further than the truth.
>
> "This is the subjective area of the argument. I actually
> believe most stations do a better job of serving the
> listener than they did 20 or 30 years ago."---David Eduardo
>
>
> David, this is simply untrue. Radio stations 20-30 years
> served their communities better as a matter of law....
>
> --Federally mandated News committment
> --Federally mandated Public Service committment
> --Federally mandated Local Origination
> --Federally mandated Decency Requirements
> --The Fairness Doctrine
> --Licensed Operators
> --Live, Trusted, and Effective Emergency Broadcasting
> Protocols
>
> None of these exist today. And the NAB has yet to mandate
> minimum standards to replace the above, like the USGA, for
> example. What is golf without the rules? 7-Thousand yard
> cow pastures covered with fly-covered manure. Sound
> familiar? No? Listen to Tom Leykis today.
>
> "For example, a person int he 60´s or even most of the 70´s
> who wanted softer contemporary music (what we call AC today)
>
> with limited talk and intrusion had nowhere to go."---DE
>
> Sure they did, 8-track and cassettes. But Radio then
> offered more.
>
> "I use this example because there is a belief that all
> listeners at
> all hours want personality jocks, which is untrue."---DE
>
> First, how do you know? All experience has a shelf-life.
>
> Second, music Radio has reduced itself to 5 or 6 piles of
> 250 records, recorded liners about having no obnoxious DJ's,
> and commercials. OK, IPODS have individual playlists of
> exactly what their owners want to hear with no obnoxious
> DJ's and no commercials. More IPODS were sold last year to
> kids than transistor radios. Why, because so far Radio told
> 2 generations of listeners that's what they wanted. Where
> is Radio's competive advantage? According to you, there is
> none. However, I believe it lies where it was in the 70's
> and 80's....a better On-Air product. Evocative, (not
> provocative) Local, Fun, Exciting Entertainment.
>
> Further, Talk Radio has reduced itself to the same 6
> automated personalities coast-to-coast, apologetically
> augmented with 1 or 2 local shows per day. Didn't you just
> argue that fragmentation is good? Where is it? Where is
> Talk Radio's competitive advantage? In providing News
> Committment, Public Service Committment, Local Origination,
> Decency, Competent Personalities, Fairness, and Live,
> Trusted, and Effective Emergency Broadcasting Protocols.
>
> Yes, my way of thinking is expensive. How expensive is
> losing the entire industry? Remember we've already lost 2
> generations of new listeners. They're 24 years old now, and
> think Radio is immobile, unprogrammable, and relegated only
> to cars. You fight for that trend to continue, I fight for
> an opportunity to entertain, inform, and protect them.
> Live, local, and in real time. You even say you cannot
> predict the Future. Why? Are you blind, as well as deaf?
>
> (Again, I'm not trying to be a prick, I just don't know
> another way to make it plain.)
>
> "Similarly, look at the contituencies that were not served
> well in the 50's through the 70's, such as Hispanics nd
> African Americans. Today, these groups, accounting for over
>
> 25% of America's population, have multiple choices in the
> areas where such groups are a dignificant element of the
> population."---DE
>
> In 1985, I went to work for Q-93, New Orleans. No audience,
> regardless of ethnicity was better served by any radio
> station ever. We had an audience share in the 20's, 25-54.
>
> "So you're saying brand extension and product
> fragmentation, accompanied with a near catastrophic
> reduction in
> experienced workforce is a good thing?"---JD/FB
>
> "I don't see such a "catastrophic" reduction. What I do see
> is a bunch of government regulations and rules and
> miscellaneous facts of life that make it very hard to get
> into radio "the old way."---DE
>
> There are 15-thousand fewer On-Air Broadcasters now that in
> 1980. How is that not catastrophic? Further, aside from
> sales, there is no way to get into Radio, period. That's
> another catastrophic malfunction you can't/don't see.
>
> "Today you can not hang around a station and learn."
>
> Who are you going to learn from? The Program Director with
> no budget for On-Air talent, or the Sales Manager looking
> for fresh meat?
>
> "Insurance, labor laws and even EEOC rules make that
> [learning about radio]very
> dangerous for the licensee."---DE
>
> Where does over-reaching in station acquisition, irrational
> cost-cutting, and good old-fashioned greed fit in to that
> problem?
>
> "There is nothing radio can do to compete with
> non-commercial, generally subscriber financed
> alternatives."---DE
>
> If you truly believe that, you need to get out of our way.
>
> Jon-David Wells
> Fearless Broadcaster
>
MY God that was brilliant!You cornered him and proved him wrong many times over. He will not admit or yield to what you had to say. He can never be wrong in his small domain. Jon-David,you are absolutely correct in every line of your statements.