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Radio Manifesto

Re: Radio Misinformation

"....in the 9 years since consolidation began, we have seen
radio revenues across the country go up at a rate slightly
above inflation, something like 45% depending on the market
(Dallas was $218 million to $418 million, for example).
Nationally, billings went fro $11 billion to about $21
billion."---David Eduardo

And what did they get for their money?

"In that time, I have seen salaries everywhere I am familiar
with increase on the order of 50% to 60% at the minimum for
ongoing employees."---DE

Where?....Name names. With all due respect, David....You're simply dreaming.

"Why would a business... any business...
pay more than the lowest amount they can hire
somebody for?"---DE

Because Real Radio demands a better worker than what they can get for the "lowest amount they can hire some BODY for."

"Nowhere do I see a decline for ongoing staff."---DE

What? Again, where are you looking? Name Names.

"I see people who leave (for whatever the reason)
replaced with the most economical alternative."---DE

Most of Radio's catastrophic brain drain in radio has already occurred....And those people have been or being replaced with "the most economical alternative".

To survive, Radio must begin to hire the most talented alterative. Right Now.

"....you have a company of 1,200 stations but they do not
have 380 big corporate exectutives (1200 / 14 x 4). They
have, more like 60 or so, including corporate executives
and regional managers and format specialists. So they save
on executive salaries."---DE

"So, yes, consolidation allowed more stations to operate
with less people. Technology also allowed further reductions
in people requirements."---DE

David you're arguing against yourself. You can't say, "Nowhere do I see a decline for ongoing staff.", and then discuss how consolidation allowed operators to work with fewer people, thus more efficiently.

Pick a story and stick to it.

"The money saved has gone mostly to make radio more
profitable. It's a business."---DE

No David, it's not. Radio is a service. XM, Sirius, IPOD Content Providers are businesses. And since they are subscriber-driven, they can operate without commercials. If we continue to operate as "a business", we will go out of business.

"[Corporate] Boards have a compensation committee for
top execs. They know that to attract the top talent,
they must pay top dollar."---DE

Except when it comes to their product, right? For Programming/On-Air Talent, the manufacturers of their actual product, Radio can make do with the people they can get for "the lowest amount they can hire somebody for?"....Again, can't have it both ways, Dave.

"And there is not that much talent in any industry. It is the same
reason why Stern made what he did, and why good morning
people in the biggest markets make 7 figure salaries."---DE

First of all, that's a self-fulfilling prophecy....Fire all the On-Air talent, and replace it with the same 6 syndicated network shows, and then 5 years later, decry the lack of On-Air talent.

Secondly, Stern is making what he's making because Sirius is not connected to anything remotely resembling reality, except their own over-hyped Press Releases aimed at Wall Street. And if you really think that "people in the biggest markets make 7-figure salaries", I'm afraid you're dreaming again, so please do name names.

Further, most Americans live outside the Top-15 markets. Very few stations in markets 16-300 even operate with full airstaffs. Therefore, most of the American Listening Audience, Coast-to-Coast, is simply getting an inferior product from Radio....and the wheels are coming off.

"It all sounds market driven to me."---DE

Me too, David. Yes indeed, the destruction of Radio is certainly "market-driven". But you, and many like you, are completely missing it....

Radio is a Service, not a business. Radio's consumers are not Advertisers, Corporate CEO's, Wall Street Analysts, or even Company Stockholders. Radio's Consumers are Local Listeners. They have been left behind by Radio....and now they're returning the favor.

Radio must operate in the public interest as a public trustee, town by town, city by city, hometown newscast by hometown newscast, local crisis by local crisis. The perceived quality of Radio's product must be foremost in the hearts and minds of Local Hometown Listeners, not the capricious whims of a "market driven" quarterly report to the board.
 
Re: Radio Misinformation

> >more than 80%
> > of all VP or higher level coroporate executives would not
> > liek to have the CEO or COO postion at their current place
> > of employment.
> >
> HA HA HA HA HA !!!

If you find this funny, it is more than liekly your knowledge of business is based on Hollywood movies and photo essays about Donald Trump.

> Poor Babies! Lets just hand the keys to the house to the
> bank, sell the car, put the kids in foster care, and live at
> the YMCA so we can continue to create value for our
> executive overlords! They deserve millions for having to
> work in luxury offices, fly in corporate jets, make deals
> over golf, take meetings at the exclusive club, and be
> driven home to their gated mansions.

You have been watching too many moviens and TV shows.

Exectutive jets are mostly used so meetings can be done during travel time, without issues of confidentiality, onlookers, etc.

Executive offices, no matter how plush, can not make up for the fact tht the average CEO or COO works 12 to 14 hours a day, is on call 24-7 and seldom can take a day off without some company issue taking most of the time.

Sure, there are perks. But most are substitutes for the leisure time a ¨normal¨ job would afford which top executives do not get due to the job.

The average person at this level travels over 150 days a year, goes through time changes, lives out of a suitcase, eats badly, does not get enough exercise and is under constant stress.

Very few have drivers. those that do have them so they can continue to work while in the car, or due to security issues.

> When Bernie Waterman was making millions off KTSA/KTFM, he
> didn't need a raft of vice presidents, presidents, CEO's and
> the like.

But had he owned multiple stations in multiple markets, he would have had several other corporate managers. The average 7/7 fully filled out had a corporate president, fianacial person and programmer at least. Many had a corporate DOS, as well.

When I owned one station, I managed it, programmed it and even was the GSM and CE. When I got up to 6 stations in the local market cluster, I had a DOS, an operations manager, a comptroller and a station manager. when I went into additional markets, I had to add more supervisors. Supervisors made more than local staff, as they had more responsibility. This was in the 60's, by the way.

< Ron Rogers and Roy Butler managed to make do for
> years at KVET/KASE without the extra suits.

Again, you are talking about single stations or combos in single markets. when you have multiple markets, you have to add supervisors, whatever the title may be.

> They even
> managed to serve the community, and provide living wages for
> employees while they made their millions.

And many stations and groups do that right now. However, until consolidation, and for at least 40 years prior, half of US stations lost money and offerd no benfits, no stability and poor working conditions.

Don Burden, Richard Eaton, Max Richmond and all the owners of that ilk were far worse than anything Clear Channel or Cox or CBS does today.

> I would not call people who destroy careers, gut station
> content, ignore their responsibility to the public, take
> payola, and hold their employees in contempt "Good
> Executives'. Corporate America needs an enema.

Intertestingly, you are making blanket accusations based on scant evidence.

For example.

There have been payola laws since the late 50's. Yet in the last 15 years, only a couple of people have been indicted for payola, and, I believe, only one was sentenced... on a plea bargained nolo contendre. Gee, one confirmed case in an industry with 13,500 stations.
 
Re: Radio Misinformation

> "....in the 9 years since consolidation began, we have seen
> radio revenues across the country go up at a rate slightly
> above inflation, something like 45% depending on the market
>
> (Dallas was $218 million to $418 million, for example).
> Nationally, billings went fro $11 billion to about $21
> billion."---David Eduardo
>
> And what did they get for their money?

Expenses went up at about the same rate, with some, such as insurance, going up far more.
>
> "In that time, I have seen salaries everywhere I am familiar
>
> with increase on the order of 50% to 60% at the minimum for
>
> ongoing employees."---DE
>
> Where?....Name names. With all due respect, David....You're
> simply dreaming.

Let's start with my employer. I know no long term employee who is not ahead of inflation. And my contacts in medium (compaines 10 through 50) groups indicate the same thing.
>
> "Why would a business... any business...
> pay more than the lowest amount they can hire
> somebody for?"---DE
>
> Because Real Radio demands a better worker than what they
> can get for the "lowest amount they can hire some BODY for."

That is exactly my point. Radio can get the worker they need at today's rate because there are people available who will work for less than what yu think should be paid.
>

> "Nowhere do I see a decline for ongoing staff."---DE
>
> What? Again, where are you looking? Name Names.

Answered.
>
> "I see people who leave (for whatever the reason)
> replaced with the most economical alternative."---DE
>
> Most of Radio's catastrophic brain drain in radio has
> already occurred....And those people have been or being
> replaced with "the most economical alternative".

And in the cases I see, the replacements are good people. The turnover was far worse in the 60's and 70's and even into the 80's becuse small companies could not retain all the best talent. Today, comapnies can put the best morning shows in multiple markets, allowing the hosts to earn more... and this is just one example.
>
> To survive, Radio must begin to hire the most talented
> alterative. Right Now.
>
> "....you have a company of 1,200 stations but they do not
> have 380 big corporate exectutives (1200 / 14 x 4). They
> have, more like 60 or so, including corporate executives
> and regional managers and format specialists. So they save
>
> on executive salaries."---DE
>
> "So, yes, consolidation allowed more stations to operate
> with less people. Technology also allowed further
> reductions
> in people requirements."---DE
>
> David you're arguing against yourself. You can't say,
> "Nowhere do I see a decline for ongoing staff.", and then
> discuss how consolidation allowed operators to work with
> fewer people, thus more efficiently.

By "decline" I was referring to the pay per person. In most stations, technical, production and in some cases, programming has less people. But sales, accounting (sarbanes-Oxley, anyone?) and promotion there are more at many if not most stations. The model has changed, driven by technology in many cases.
>
> Pick a story and stick to it.

I am. Every person I know who is at the same company today as they were pre-consolidation is making more and that "more" is above COLA adjusted levels.
>
> "The money saved has gone mostly to make radio more
> profitable. It's a business."---DE
>
> No David, it's not. Radio is a service. XM, Sirius, IPOD
> Content Providers are businesses. And since they are
> subscriber-driven, they can operate without commercials. If
> we continue to operate as "a business", we will go out of
> business.

Radio has been a business since 1922. Get a listener base at the lowest cost possible. Sell ads. Make money.
>
> "[Corporate] Boards have a compensation committee for
> top execs. They know that to attract the top talent,
> they must pay top dollar."---DE
>
> Except when it comes to their product, right? For
> Programming/On-Air Talent, the manufacturers of their actual
> product, Radio can make do with the people they can get for
> "the lowest amount they can hire somebody for?"....Again,
> can't have it both ways, Dave.

If you can hire the person you need for lower than what YOU think they should be paid, and these people are willing to work for that pay, what is wrong with the picture? I did not say that the incompetent are being hired because they are cheap. Stations are tying to hire competent people, and the going rate is, simply, less than what you think should be paid.
>
> "And there is not that much talent in any industry. It is
> the same
> reason why Stern made what he did, and why good morning
> people in the biggest markets make 7 figure salaries."---DE
>
>
> First of all, that's a self-fulfilling prophecy....Fire all
> the On-Air talent, and replace it with the same 6 syndicated
> network shows, and then 5 years later, decry the lack of
> On-Air talent.

I am not decrying it. However, there is a reason why TV has a naitonal model, and why radio began as a national model. Only when radio, in the 50's, became music based, did the model turn local. As radio became more entertainment based, whether in mornings or talk shows or sports shows, the model is changing back to national.

When was the last time you saw a local TV station say "No" to the Tonight Show so they could put a great local show on after the late news? Of course they don't, because they would get whipped.
>
> Secondly, Stern is making what he's making because Sirius is
> not connected to anything remotely resembling reality,
> except their own over-hyped Press Releases aimed at Wall
> Street.

I was referring to Stern before he left radio. That was why I used the term "radio" and not "satellite" in the statement.

> And if you really think that "people in the biggest
> markets make 7-figure salaries", I'm afraid you're dreaming
> again, so please do name names.

I know several. I have hired several. One was even outside a top 10 market... in fact, it was in market 14 and it was based on the show getting a 20 share ina 132 station market. There are others.

You think Dees did not make 7 figures? You think Seacrest does not? Big Boy at KPWR? Kevin & Beene? Even Neil Rogers in Miami makes over 7 figures. Renán Almendares at SBS in LA. Bill Handel at KFI? Obviously, there are more, as I just picked a few off the top of my head.
>
> Further, most Americans live outside the Top-15 markets.

About 78 million people twelve and over live in the top 15 radio markets... about 90 million in the top 15 DMA's. That is over 40% of the US population 12 and over.

The top 50 markets have nearly 60% of US population. they have more than half of all radio revenues, but only about 10% of all staitons. So, int he smaller markets and stations, pay is going to be low based on the economics of the market. (132 million 12+ persons in the top 50 radio MSAs)

> Very few stations in markets 16-300 even operate with full
> airstaffs. Therefore, most of the American Listening
> Audience, Coast-to-Coast, is simply getting an inferior
> product from Radio....and the wheels are coming off.

There are plenty of formats that do not and never needed full airstaffs. Music intensive stations can very successfully operate on such a model... remember the Beautiful Music staitons of the 70's and 80's? Most had no airstaff. Most were #1 or at least top 3 in thier markets. Did I say they had no airstaffs?
>
> "It all sounds market driven to me."---DE
>
> Me too, David. Yes indeed, the destruction of Radio is
> certainly "market-driven". But you, and many like you, are
> completely missing it....

> Radio is a Service, not a business. Radio's consumers are
> not Advertisers, Corporate CEO's, Wall Street Analysts, or
> even Company Stockholders. Radio's Consumers are Local
> Listeners. They have been left behind by Radio....and now
> they're returning the favor.

Radio is not a service. It is a business that gives away a product to listeners. It trys to do as good a job as is economically possible. It, however, can not do a job that would cut off profitability.

Regulation of radio up to '96 caused the same kind of problems it has caused historically in the airline business. You could call airlines a service, too. But they are not a service to anyone (and, in this example, actually become a hazard) if they are not profitable. Doing news ona format where listeners do not want news, doing boring Public Affairs that no one listens to, and fulfilling quotas on any type of content serve no listener. Letting the market forces determine programming based on what people want to hear does.
>
> Radio must operate in the public interest as a public
> trustee, town by town, city by city, hometown newscast by
> hometown newscast, local crisis by local crisis. The
> perceived quality of Radio's product must be foremost in the
> hearts and minds of Local Hometown Listeners, not the
> capricious whims of a "market driven" quarterly report to
> the board.

Radio must provide useful programming to the listener. If this is done, the board will also be happy, as the staiton will have lsiteners and make money. However, playing soft hits with no jocks and no news may be exactly what some listeners want, and they should have the right to get this just as the person who wants news should get that, too.
>
 
Re: Radio Misinformation

Dave, my knowlege of how corporations work is first hand. I have had a ring-side seat at some of the biggest radio chains in the country, and I know how it is. It ain't as bad as you make it out to be. My point is, the guys at the top have the control, and have rigged the game so they get the benefits. Half the stations were losing money for 40 years? Why didn't they go dark?
And I'd love to have some of that leisure time you say the executives are denied. I'm working two jobs and looking for a third, just to keep the kids in Cheerios. And as far as the tough lives of the corporate executive, I'd like to see them deal with the kinds of things the typical radio career employee deals with. Besides, most of them are set for life. They can retire. I'll work until I die, IF I'M LUCKY.

And what about all those VP's? Each station has a local sales manager, a market sales manager, a program director, a programming vice president, a station manager, a cluster manager, a regional vice president, and a whole collection of special vp's, for format, public service, non-traditional revenue, and god knows what else. They have this "Us against Them" mentality about employees, begrudging any amount they have to pay for the guys and gals who make the product that MAKES THEM RICH.
>
> There have been payola laws since the late 50's. Yet in the
> last 15 years, only a couple of people have been indicted
> for payola, and, I believe, only one was sentenced.
it used to go to the Dee Jays, til Lowry Mays figured out a way to take it at the corporate level.



Go to bed, Dave. It's getting late.
 
Re: Radio Misinformation

> Dave, my knowlege of how corporations work is first hand. I
> have had a ring-side seat at some of the biggest radio
> chains in the country, and I know how it is. It ain't as bad
> as you make it out to be. My point is, the guys at the top
> have the control, and have rigged the game so they get the
> benefits. Half the stations were losing money for 40 years?
> Why didn't they go dark?

Radio is, or at least was, a glamour business. Even today, many people with more money than sense, want to have radio stations. every time a station fialed or could not sustain operation as it was running out of money, there was someoen who thought they could do it better.

You notice there are lots of different views on this subject. That is indicitive that there are people who think the only problem with a failing station is that they don't own it!

If you have been in the business for a while, you know that for several decades, the FCc required annual financial reports. Falsifying them was a major offense, comparable to "lack of candor" which was grounds for revocation. The FCC issued summaries of the reports until they ended, sometime in the ealy 80's, by market and state and market type. Later, the NAB continued to do this. All are in the Boradcasting Yearbook edition for this span of years.

Yes, for most of the 50's through the 90's, half of US staitons did not make money. When I looked at the average billing of a US radio station based on these reports, it was somewhat of a revelation to see that the average McDonalds store had higher gross sales.

> And I'd love to have some of that leisure time you say the
> executives are denied. I'm working two jobs and looking for
> a third, just to keep the kids in Cheerios.

I am not COO, but I also travel about 150 days a year, and have little leisure time. The folks who supervise or coordinate multiple markets, whoever they work for, deserve every cent they make. It is hard, hard work.

> And as far as
> the tough lives of the corporate executive, I'd like to see
> them deal with the kinds of things the typical radio career
> employee deals with. Besides, most of them are set for life.
> They can retire. I'll work until I die, IF I'M LUCKY.

I recognize that. But this is a characteristic of America, particularly today. The idea that the company would sustain the employee into retirement has been shown to be a flawed one, with the pensions of the steel, auto, airline and rust belt industries being wiped out by economic change.

Radio is not alone. But excessive regulation has made it even harder to make money in the past... just like the airlines.
>
> And what about all those VP's? Each station has a local
> sales manager, a market sales manager, a program director, a
> programming vice president, a station manager, a cluster
> manager, a regional vice president, and a whole collection
> of special vp's, for format, public service, non-traditional
> revenue, and god knows what else. They have this "Us against
> Them" mentality about employees, begrudging any amount they
> have to pay for the guys and gals who make the product that
> MAKES THEM RICH.

Supervisors, executives and the top talent always make more. the reason has more to do with supply and demand. If there are thousands of people who can install a widget, widget installers make less than widget designers who may be in short supply.

Contrary to Hollywood movies, most management manages because they are leaders and talented at it. Most people are not.
> >
> > There have been payola laws since the late 50's. Yet in
> the
> > last 15 years, only a couple of people have been indicted
> > for payola, and, I believe, only one was sentenced.
> it used to go to the Dee Jays, til Lowry Mays figured out a
> way to take it at the corporate level.

> Go to bed, Dave. It's getting late.

I'm waiting for a report about our antenna on Sutro in San Francisco which apparently blew off the candelabra in a gust. I will be up very late.
>
 
Re: Radio Misinformation

> "....in the 9 years since consolidation began, we have seen
> radio revenues across the country go up at a rate slightly
> above inflation, something like 45% depending on the market
>
> (Dallas was $218 million to $418 million, for example).
> Nationally, billings went fro $11 billion to about $21
> billion."---David Eduardo
>
> And what did they get for their money?
>
> "In that time, I have seen salaries everywhere I am familiar
>
> with increase on the order of 50% to 60% at the minimum for
>
> ongoing employees."---DE
>
> Where?....Name names. With all due respect, David....You're
> simply dreaming.
>
> "Why would a business... any business...
> pay more than the lowest amount they can hire
> somebody for?"---DE
>
> Because Real Radio demands a better worker than what they
> can get for the "lowest amount they can hire some BODY for."
>
>
> "Nowhere do I see a decline for ongoing staff."---DE
>
> What? Again, where are you looking? Name Names.
>
> "I see people who leave (for whatever the reason)
> replaced with the most economical alternative."---DE
>
> Most of Radio's catastrophic brain drain in radio has
> already occurred....And those people have been or being
> replaced with "the most economical alternative".
>
> To survive, Radio must begin to hire the most talented
> alterative. Right Now.
>
> "....you have a company of 1,200 stations but they do not
> have 380 big corporate exectutives (1200 / 14 x 4). They
> have, more like 60 or so, including corporate executives
> and regional managers and format specialists. So they save
>
> on executive salaries."---DE
>
> "So, yes, consolidation allowed more stations to operate
> with less people. Technology also allowed further
> reductions
> in people requirements."---DE
>
> David you're arguing against yourself. You can't say,
> "Nowhere do I see a decline for ongoing staff.", and then
> discuss how consolidation allowed operators to work with
> fewer people, thus more efficiently.
>
> Pick a story and stick to it.
>
> "The money saved has gone mostly to make radio more
> profitable. It's a business."---DE
>
> No David, it's not. Radio is a service. XM, Sirius, IPOD
> Content Providers are businesses. And since they are
> subscriber-driven, they can operate without commercials. If
> we continue to operate as "a business", we will go out of
> business.
>
> "[Corporate] Boards have a compensation committee for
> top execs. They know that to attract the top talent,
> they must pay top dollar."---DE
>
> Except when it comes to their product, right? For
> Programming/On-Air Talent, the manufacturers of their actual
> product, Radio can make do with the people they can get for
> "the lowest amount they can hire somebody for?"....Again,
> can't have it both ways, Dave.
>
> "And there is not that much talent in any industry. It is
> the same
> reason why Stern made what he did, and why good morning
> people in the biggest markets make 7 figure salaries."---DE
>
>
> First of all, that's a self-fulfilling prophecy....Fire all
> the On-Air talent, and replace it with the same 6 syndicated
> network shows, and then 5 years later, decry the lack of
> On-Air talent.
>
> Secondly, Stern is making what he's making because Sirius is
> not connected to anything remotely resembling reality,
> except their own over-hyped Press Releases aimed at Wall
> Street. And if you really think that "people in the biggest
> markets make 7-figure salaries", I'm afraid you're dreaming
> again, so please do name names.
>
> Further, most Americans live outside the Top-15 markets.
> Very few stations in markets 16-300 even operate with full
> airstaffs. Therefore, most of the American Listening
> Audience, Coast-to-Coast, is simply getting an inferior
> product from Radio....and the wheels are coming off.
>
> "It all sounds market driven to me."---DE
>
> Me too, David. Yes indeed, the destruction of Radio is
> certainly "market-driven". But you, and many like you, are
> completely missing it....
>
> Radio is a Service, not a business. Radio's consumers are
> not Advertisers, Corporate CEO's, Wall Street Analysts, or
> even Company Stockholders. Radio's Consumers are Local
> Listeners. They have been left behind by Radio....and now
> they're returning the favor.
>
> Radio must operate in the public interest as a public
> trustee, town by town, city by city, hometown newscast by
> hometown newscast, local crisis by local crisis. The
> perceived quality of Radio's product must be foremost in the
> hearts and minds of Local Hometown Listeners, not the
> capricious whims of a "market driven" quarterly report to
> the board.
>
You have driven the last nail in his coffin of statements. He will refuse to yield.Again its his OCD. Common sense prevails with your points,denial is flagrant in his.
 
Re: Radio Misinformation

> > The over-leveraged
> > big chains have cut costs to the point of diminishing
> > returns.
>
> Please cite any major boradcast company that is any more
> leveraged than GE, McDonaldos or General Dynamics (cited as
> being among the best run companies int he world).
>
> You can't. There aren't any. Debt is no greater in radio
> than any other industry.
>
> Your argument is based ona false premise.
>
The problem with debt in broadcasting is that it is almost
entirely secured by the value of the licenses, not tangible
assets. This study is a few years old, but highlights stuff
Wall Street doesn't like to talk about regarding broadcasting...

http://www.hgchicago.org/rn04v1.pdf
 
Re: Radio Misinformation

> >
> > Your argument is based ona false premise.
> >
> The problem with debt in broadcasting is that it is almost
> entirely secured by the value of the licenses, not tangible
>
> assets.

Less than flippantly, I say, "so?"

My first licence in a city of nearly a million cost me just over $500. That waa what it was worth, as the country had no true rule of law, and there was not resonable expectation of any form of protection.

In the US, unless a licencee is really a dreadful bunch of Enron-like fools, licences will be renewed and are part of the asset value.
 
Re: Radio Misinformation

"In the US, unless a licensee is really a dreadful bunch of
Enron-like fools, licenses will be renewed and are part of
the asset value."---David Eduardo

No Comment....I just thought that quote should get another entry on this board.

Jon-David Wells
Fearless Broadcaster
 
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