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Radio Maria...What Are You Doing?

>>> "There's no such thing as Dayton/Springfield. You live in Springfield and so do we. We're the (insert local organization) and AM 1340...(jingle out)." <<<

They actually did this??? For what purpose???
 
tcsnrayp said:
>>> "There's no such thing as Dayton/Springfield. You live in Springfield and so do we. We're the (insert local organization) and AM 1340...(jingle out)." <<<

They actually did this??? For what purpose???
Click to expand...

WIZE began doing this top of the hour ID shortly after the FCC changed the ID rules in the 1980's to allow stations to add any city in their listening area to their legal ID, once the Call Letters, followed by City of License had been said.

Once that rule changed, every major station in Dayton became "WXXX-Dayton/Springfield". I remember WBZI-FM (today 95-3, The Eagle) using "WBZI-FM, Xenia/Dayton/Springfield/Beavercreek" for a while. (what a mouthful!)

Back in those days, there was still a sense in Clark County that Springfield was it's own unique community. And, WIZE
attempted to highlight that uniqueness by declaring, proudly "There's no such thing as Dayton/Springfield. You live in Springfield, and so do we. We're (example:) The Clark County 4-H, and AM 13-40...(jingle singers:) WIZE (3 note stab) Springfield!" (cue the ABC Information Radio News Sounder after that...)

They did this ID for quite a number of years, as I recall.

If you'd like to try and re-create the jingle, (without the WIZE calls, unfortunately) go to the Louisville Radio tribute page for WKLO-AM. They have the jingle stager and package posted there. Apparently, Great Trails bought that package for both of the stations. You combine the stager with the legal ID on that package, do the voiceover, and...bingo! You have the Top Hour Jingle.
 
Too bad more stations don't OWN their LOCAL market like that these days.
 
tcsnrayp said:
Too bad more stations don't OWN their LOCAL market like that these days.
Click to expand...

Too bad more stations are not locally owned or at least committed to the community these days. WBLY was locally owned and operated as well as totally dedicated to all things Springfield. WIZE during those times, though not technically locally owned was also quite focused on Springfield and Clark county. I would guess that most people of my generation had their radios on Smilin' Bob as they got ready for school every day. I recall my mom listening to Alice Bahman's (she was Jonathon Winter's mother) features on WIZE too.

I know our household often patronized the businesses that advertised on those stations, unless of course there was a conflict with the sponsors of Ruth Lyons' fifty club.

This is why I so enthusiastically support Joe Mullins' Classic Country stations there and here in LA, Saul Levine's KKGO and KGIL. They are all locally owned and operated as well as running programming unwanted by the main stream corporate cookie cutter programmers.
 
tcsnrayp said:
>>> "There's no such thing as Dayton/Springfield. You live in Springfield and so do we. We're the (insert local organization) and AM 1340...(jingle out)." <<<

They actually did this??? For what purpose???
Click to expand...

This was in the mid 1980's when all Dayton stations were trying to portray themselves as serving Springfield. The campaign was one of the few good ideas from the WIZE manager. It was to promote Springfield radio to Springfield residents.
 
Radio Maria is just another result of the decline of radio in this country. Springfield no longer has any radio stations. The idea of serving the public interest, convenience and necessity has yielded to serving the interests of the broadcast license owner. And that has a detrimental effect on the community.

WULM tried its best to be the last local radio station, but they had a number of obstacles - AM daytimer, top of the dial, antiquated equipment and an incompetent General Manager.

Several local residents expressed interest in buying the station, but the price tag was way too high and the only thing of value that Urban Light owned was the license. The equipment was all junk.
 
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