"Radio Must Reframe and Rebrand"

[PocketRadio]

"Radio Must Reframe and Rebrand" April 16, 2007

"Driving home the point of using the right words, Rehr turned to HD Radio. When iBiquity used the term IBOC-In-Band On-Channel Radio-no one, well, perhaps a few of us, had a clue what it meant," he said. "Then iBiquity did something very smart. They changed IBOC to HD Radio. And suddenly a light bulb went on. People got it. Because they already knew what HDTV meant. That changed vocabulary is one reason, I believe, HD Radio is taking off. iBiquity's change in terminology is an example of how we should all be thinking differently."

http://www.radioink.com/HeadlineEntry.asp?hid=137563&pt=todaysnews

"HD Radio is already lost (and really isn't 'HD')"

"If you want to get an idea of how lost and confused the radio industry is, just look at the name "HD Radio" itself. Fact is, the "HD" in HD Radio doesn't actually stand for "high definition" at all. Quite honestly, it doesn't stand for anything," said Peter Ferrera, president and CEO of the HD Digital Radio Alliance. "The concept was somewhat of a steal from HD television, where viewers know it means better quality." That's a great idea. I think Volkswagon should rename their diesel vehicles to "hybrid" vehicles - because afterall they both get high gas mileage."

http://www.orbitcast.com/archives/hd-radio-is-already-lost-and-really-isnt-hd.html

But Rher, Ferrera said that "HD Radio" doesn't stand for anything !

 

[clouseau]

"Radio Must Reframe and Rebrand" April 16, 2007

"Driving home the point of using the right words, Rehr turned to HD Radio. When iBiquity used the term IBOC-In-Band On-Channel Radio-no one, well, perhaps a few of us, had a clue what it meant," he said. "Then iBiquity did something very smart. They changed IBOC to HD Radio. And suddenly a light bulb went on. People got it. Because they already knew what HDTV meant. That changed vocabulary is one reason, I believe, HD Radio is taking off. iBiquity's change in terminology is an example of how we should all be thinking differently."

OK
Let me put on my 3rd grader uniform here....

I call BS on you!!!

You are BS'ing EVERYONE!!!

You say that the war on terminology is a fake one. Or not worth it. Or a waste.

Here's a question for you... WHO PROVIDES SATELLITE RADIO?

(Here's a hint... If you guess XM or SIRIUS, you are a hippocrite...) Both have changed their names for marketing purposes. I've checked the FCC site at length. There is AM and FM, but NO XM. Fact is it's actually DARS. (Sorry, didn't sell worth a hoot.)

Don't laugh.

If you want to get an idea of how lost and confused the radio industry is, just look at the name "HD Radio" itself. Fact is, the "HD" in HD Radio doesn't actually stand for "high definition" at all.

WOW. That's heavy, man... XM must stand for Extra Modulation. Maybe "Adult" modulation. How about Xtreme Modulation. How about "Xcess Mumbojumbo"?

Decide for yourself...

That's a great idea. I think Volkswagon should rename their diesel vehicles to "hybrid" vehicles - because afterall they both get high gas mileage."

Maybe it stands fopr "Xtemelybad Moderation at Orbitcast" (What's the term??? A "SHILL" site for satellite radio??)

Clouseau

http://www.orbitcast.com/archives/hd-radio-is-already-lost-and-really-isnt-hd.html

Yep, That's the place

 

[Mike Walker]

One of the services (I believe XM) was originally going to be called "CD Radio".

I actually had the biggest hopes for Sirius, and amire their efforts to obtain the best talent...remembering the obvious..."it's content, stupid". Too bad the sound on Sirius is so bad I just can't tolerate it. Sirius, to me, sounds like something's being overdriven somewhere...with a brittle, harsh distortion whenever music gets complex. XM has it's faults, but I find the artifacts tolerable. Same with low bitrate HD. I can hear the artifacts, but they don't send me running from the room. And both XM, and HD at high bitrates, sound very nice indeed...HD "nicer" because of the higher bitrate. Still, well engineered channels on XM such as Fine Tuning and XM Public Radio sound damn good. On Saturdays both XM Public Radio and my local NPR station carry "Wait, Wait Don't Tell Me"...the quiz show at the same time. I ALWAYS choose XM when I'm in the car (no HD in the car yet), because the sound is better.