• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

Radio Names

I was wondering what would happen if a station hired a talent who wanted to keep his own name.

That's what most people do. Of course one way to formalize it is to join AFTRA and make it your union name. But if you work for a Froggy station, they tell you to take a name with a frog reference.

Radio is an itinerant business, with talent moving from one station to another, often in the same market. So when an established talent moves to a new station in the same market, it's possible that he might want to bring his listener base along with him by keeping his name from the previous station.

There are lots of examples of that. Scott Shannon is a guy who's used that name at three different stations in NYC. On the other hand I know of three different people who used the stage name of Johnny Dark.
 
I was working for Brian Dodge at this particular station. Yeah, i knew what i was getting into, but i wanted out at that point

I have a volunteer dj here whos the manager of our local grocery store and more then once, shes answered the phone as if she were at the store.
In show business, you get what you pay for. You can fire the unpaid volunteer for making silly mistakes. But you're very likely to wind up with another volunteer who makes equally, if not more egregious mistakes. :giggle:
 
That's what most people do. Of course one way to formalize it is to join AFTRA and make it your union name. But if you work for a Froggy station, they tell you to take a name with a frog reference.
Thank you for replying ! One of the very first female dj's I ever heard, worked for a Froggy station, and they made her take the diminutive name "Tadpole". ( Guess she planned on spending her entire career there; because it wasn't very likely that she would get a job anyplace else using "Tadpole" as a stage name.):giggle:
 
I'm sure there are many cases in which a real name slips out unintentionally. Jack Morgan, a former WDRC morning disc jockey, inadvertently used his real name, Jack Tupper, from time to time. The situation was reversed after he left Hartford for Maine, where he went by his real name on the air, but accidentally uttered the name Jack Morgan on occasion.

There was also the following slip by morning traffic reporter Bernie Wagenblast (who was supposed to identify himself as Jack Packard on WABC) leading up to the Ingram open.
I once worked with a jock who was pulling overnights on a CHR station and part time/weekends on a country station in an adjacent market in the days before VT. He used different names at those stations and there was little likelihood that many listeners would've caught on for various reasons..But he always had a paper pinned to the wall in front of him with the calls and his name in large, bold letters, lest he forget which station he working at and make a mistake.
 
With the prior comments about talent on the old WABC from may decades ago, it shows once again, the kind of impressions the jocks made on many of us. In a far cry from today, the talent chosen was maybe even more important than the music itself or at least on equal par. It was a big deal.

As many of you know a very "big name" in radio broadcasting on WABC was Cousin Brucie. He left WABC in 1974 but something interesting happened well before that. Not sure exactly when this happened but Bruce took a week's vacation. Johnny Donovan filled in. But during that week there wasn't one utterance of Bruce's name. Usually we'd hear something like "Johnny Donovan filling in for Bruce Borrow/Cousin Brucie etc." As I recall, the Brucie shutouts were gone too.

Bruce had to have gotten wind of that because when he returned he mentioned the "no name show" of the prior week. Rick Sklar may have been testing the waters early on to see the reaction of Bruce not on the air. It's been well documented that Rick was concerned that the FM challenges was putting nights in jeopardy. The feeling was Bruce was not as focused on his show as he should have been.

Bob Cruz of WABC was mentioned earlier as well. Yes, he sounded very much like Dan Ingram. As Dan demanded more and more Saturdays off, Mr. Cruz was almost always the fill-in. There again, Bob refrained from mentioning his own name. The many Dan Ingram jingles and shoutouts played on. It was all designed to trick some of the listeners in thinking Dan was on the air. As I recall, Dan only worked on Saturdays during ratings periods. Back then, it was something like 4 Saturdays on, 8 Saturdays off.

Another wrinkle to the business of radio and jock names.
 
I'm sure there are many cases in which a real name slips out unintentionally. Jack Morgan, a former WDRC morning disc jockey, inadvertently used his real name, Jack Tupper, from time to time. The situation was reversed after he left Hartford for Maine, where he went by his real name on the air, but accidentally uttered the name Jack Morgan on occasion.

There was also the following slip by morning traffic reporter Bernie Wagenblast (who was supposed to identify himself as Jack Packard on WABC) leading up to the Ingram open.

As the aforementioned Jack Packard, I thought my brand new career in radio was ending with that faux pas. All of the Shadow Traffic reporters at the time were on multiple stations. WABC was the only one where I used a radio name. Dan came up with the name and WABC was the only place I used it, although many years later I was once introduced on WINS as Jack Packard (as well as Bernie Madoff).

Sometimes radio is most fun when the unexpected happens and I was happy I was able to make Dan lose it, something that rarely happened. Years later, Dan told me he should have let me use my real name on WABC since it is rather unusual.
 
For as long as I can remember (and that's a long time) most jocks on non-Ethnic formats had "Waspy" names for lack of a better term.
As many of you know a very "big name" in radio broadcasting on WABC was Cousin Brucie.
Indeed, WASPy-sounding names were (are?) seemingly popular. Although Cousin Brucie also calls himself Bruce Morrow, his birth surname is Meyerowitz. One of Bruce's competitors was WMCA's B. Mitchel Reed, who was born Burton Mitchel Goldberg. Classical music fans undoubtedly recognize the name Michael Tilson Thomas. While it sounds rather WASPy, the cognomen is a truncation of Thomashefsky.
 
Indeed, WASPy-sounding names were (are?) seemingly popular. Although Cousin Brucie also calls himself Bruce Morrow, his birth surname is Meyerowitz. One of Bruce's competitors was WMCA's B. Mitchel Reed, who was born Burton Mitchel Goldberg. Classical music fans undoubtedly recognize the name Michael Tilson Thomas. While it sounds rather WASPy, the cognomen is a truncation of Thomashefsky.
I remember Mitch Reed from Top 40 rocker KFWB Los Angeles, and then from an FM progressive rock station, KMET 94.7 in the 1970's. He did a great job; and sadly, he passed away quite young -- about age 57 or age 58. R.I.P.
 
"Records" really is John "Records" Landecker's middle name (from his mother's maiden name), but Paul Drew made him use "Scott Walker" on WIBG (maybe they had a jingle?). When Drew left, "Scott Walker" dissapeared on John Landecker was on the air.
 
Indeed, WASPy-sounding names were (are?) seemingly popular. Although Cousin Brucie also calls himself Bruce Morrow, his birth surname is Meyerowitz. One of Bruce's competitors was WMCA's B. Mitchel Reed, who was born Burton Mitchel Goldberg. Classical music fans undoubtedly recognize the name Michael Tilson Thomas. While it sounds rather WASPy, the cognomen is a truncation of Thomashefsky.
Moe Horowitz, Jerome Horowitz, Larry Feinberg -- you knew them better as Moe Howard, Curly Howard and Larry Fine, the Three Stooges. In the early part of the 20th century, Jews were still discriminated against and steered away from certain professions. The performing arts were open to them, though, but a trade-off needed to be made to ensure that Americans as a whole would pay money to see and hear Jewish performers. Of course, plenty of Christian performers changed their names too, because the ones they brought to Hollywood with them were too plain, weak or ugly. Marion Morrison became John Wayne. Frances Gumm became Judy Garland.
 
Bobby Ocean was already in the Drake organization at KYNO in Fresno, as Johnny Scott, when he got the phone call from Bill Drake himself, telling him that he was going to KGB, San Diego....and that his name would change to Bobby Ocean.

So even having an air name was not the same thing as having the right air name.

During the 1986 KFRC 20th anniversary reunion, Beau Weaver went on the air with a thing about all the jocks' real names:

"You know, there are a lot of disc jockeys who don't use their real name. And I am prepared, at this moment, to reveal some of the real names of the disc jockeys who were legends on KFRC.

"Charlie Van Dyke? That isn't his real name. His name is Chuck Steinle.

"Hal Martin: His real name is Michael Spears.

"Eric Chase: His real name: Paul Stelgis.

"Kevin McCarthy's real name: Danny Corey.

"And then, of course, the one everybody knows. I mean, 'Bobby Ocean'?

Give me a break. Nobody's name is Bobby Ocean, is it? I'm going to reveal Bobby Ocean's real name, ladies and gentlemen ...

(Drake tympani roll)

Bobby Ocean's real name is ... Johnny Ocean!"
 
Bobby Ocean was already in the Drake organization at KYNO in Fresno, as Johnny Scott, when he got the phone call from Bill Drake himself, telling him that he was going to KGB, San Diego....and that his name would change to Bobby Ocean.

So even having an air name was not the same thing as having the right air name.

During the 1986 KFRC 20th anniversary reunion, Beau Weaver went on the air with a thing about all the jocks' real names:

"You know, there are a lot of disc jockeys who don't use their real name. And I am prepared, at this moment, to reveal some of the real names of the disc jockeys who were legends on KFRC.

"Charlie Van Dyke? That isn't his real name. His name is Chuck Steinle.

"Hal Martin: His real name is Michael Spears.

"Eric Chase: His real name: Paul Stelgis.

"Kevin McCarthy's real name: Danny Corey.

"And then, of course, the one everybody knows. I mean, 'Bobby Ocean'?

Give me a break. Nobody's name is Bobby Ocean, is it? I'm going to reveal Bobby Ocean's real name, ladies and gentlemen ...

(Drake tympani roll)

Bobby Ocean's real name is ... Johnny Ocean!"
And singer Frank Ocean is Christopher Francis Ocean. Apparently, it's a more common actual name than you'd think. Billy Ocean, however, is Leslie Charles.
 
Bobby Ocean was already in the Drake organization at KYNO in Fresno, as Johnny Scott, when he got the phone call from Bill Drake himself, telling him that he was going to KGB, San Diego....and that his name would change to Bobby Ocean.

So even having an air name was not the same thing as having the right air name.

During the 1986 KFRC 20th anniversary reunion, Beau Weaver went on the air with a thing about all the jocks' real names:

"You know, there are a lot of disc jockeys who don't use their real name. And I am prepared, at this moment, to reveal some of the real names of the disc jockeys who were legends on KFRC.

"Charlie Van Dyke? That isn't his real name. His name is Chuck Steinle.

"Hal Martin: His real name is Michael Spears.

"Eric Chase: His real name: Paul Stelgis.

"Kevin McCarthy's real name: Danny Corey.

"And then, of course, the one everybody knows. I mean, 'Bobby Ocean'?

Give me a break. Nobody's name is Bobby Ocean, is it? I'm going to reveal Bobby Ocean's real name, ladies and gentlemen ...

(Drake tympani roll)

Bobby Ocean's real name is ... Johnny Ocean!"
And later, Dr. Don Rose took the joke even further, with Bobby Ocean in studio:

 
Last edited:
Bobby Ocean was already in the Drake organization at KYNO in Fresno, as Johnny Scott, when he got the phone call from Bill Drake himself, telling him that he was going to KGB, San Diego....and that his name would change to Bobby Ocean.

So even having an air name was not the same thing as having the right air name.

During the 1986 KFRC 20th anniversary reunion, Beau Weaver went on the air with a thing about all the jocks' real names:

"You know, there are a lot of disc jockeys who don't use their real name. And I am prepared, at this moment, to reveal some of the real names of the disc jockeys who were legends on KFRC.

"Charlie Van Dyke? That isn't his real name. His name is Chuck Steinle.

"Hal Martin: His real name is Michael Spears.

"Eric Chase: His real name: Paul Stelgis.

"Kevin McCarthy's real name: Danny Corey.

"And then, of course, the one everybody knows. I mean, 'Bobby Ocean'?

Give me a break. Nobody's name is Bobby Ocean, is it? I'm going to reveal Bobby Ocean's real name, ladies and gentlemen ...

(Drake tympani roll)

Bobby Ocean's real name is ... Johnny Ocean!"
Thank you - this is very interesting information. If people in show business want to pick one stage name at the beginning of their career and stick with it, then that's fine. For example, if drummer Richard Starkey as teen chooses to work under the name of Ringo Starr, and he still has that name at age 82, then no problem. Life long rock fans will always know who he is.


The problem for radio listeners happens when air talent moves from station to station, often within the same market, and keeps getting re-named by program directors. Listeners develop a very sensitive ear for a voice; and when Dr. Johnny Fever leaves a station and shows up at the next station as Scott Steele or Steve Shannon or Don Diamond, or some other obviously contrived moniker, the listener is immediately aware of what seems like a deception or an attempt to hide an identity.
That's why I asked on a previous thread if newly hired air talent could stipulate that they wanted to keep their original name, especially if they are bringing along a base of listeners from their prior job.
 
Last edited:
That's why I asked on a previous thread if newly hired air talent could stipulate that they wanted to keep their original name, especially if they are bringing along a base of listeners from their prior job.

It depends. Like most things, there is no one size fits all answer.
 
With the prior comments about talent on the old WABC from may decades ago, it shows once again, the kind of impressions the jocks made on many of us. In a far cry from today, the talent chosen was maybe even more important than the music itself or at least on equal par. It was a big deal.
Exactly right. Growing up in L.A. as a listener of rock radio, I could identify at least 25-30 different air talents by voice alone.( probably more). My sibling and I played a game where we would record air checks on a little cassette recorder, then play them back and ask each other to guess the voice. We almost always guessed correctly - and that included newscasters, sportscasters, and weathermen on all L.A. rock stations. ( Yes, it's stupid game for bored teens). But station managers, who are in the business of only producing revenue for the bottom line and have no idea of the relationship between listeners and air talent, are clueless about this. And often the air talent is equally clueless.

The p.d. figures that if some air talent known as "Scott Shannon" leaves one week, then the next week, the p.d. will hire a new person, name him "Scott Shannon", and stick him in the same time slot as the old "Scott Shannon", then what difference does it make?

It's like naming exotic dancers. If one girl is known as Ruby Diamond, and another girl is known as Golden Sunset, then....so what? After all, it's a business like anything else, and if a glamorous tinseltown name increases ratings, then who cares? The fact is, that the listeners care because they understand that they're being misled by the deception.
 
Last edited:
The p.d. figures that if some air talent known as "Scott Shannon" leaves one week, then the next week, the p.d. will hire a new person, name him "Scott Shannon", and stick him in the same time slot as the old "Scott Shannon", then what difference does it make?

Except the original Scott Shannon registered his name with the union, so he owns the use of that name and it can't be duplicated.
 
Thank you - this is very interesting information. If people in show business want to pick one stage name at the beginning of their career and stick with it, then that's fine. For example, if drummer Richard Starkey as teen chooses to work under the name of Ringo Starr, and he still has that name at age 82, then no problem. Life long rock fans will always know who he is.


The problem for radio listeners happens when air talent moves from station to station, often within the same market, and keeps getting re-named by program directors. Listeners develop a very sensitive ear for a voice; and when Dr. Johnny Fever leaves a station and shows up at the next station as Scott Steele or Steve Shannon or Don Diamond, or some other obviously contrived moniker, the listener is immediately aware of what seems like a deception or an attempt to hide an identity.
That's why I asked on a previous thread if newly hired air talent could stipulate that they wanted to keep their original name, especially if they are bringing along a base of listeners from their prior job.
Daryl, I think, though, that we're largely talking about a practice that was common in the 60s and 70s, but today is very rare.

In reading the trades, I don't see a lot of people changing their air names for a new gig anymore. About the only place where I can think of it happening in the past decade has been in radio traffic reporters, where multiple stations have contracted out with a traffic service and don't want to have the same traffic reporter as the competition---so the traffic reporter has to have two or more names---and remember which one they're supposed to be using.
 
Except the original Scott Shannon registered his name with the union, so he owns the use of that name and it can't be duplicated.
But you still know three different people who use the name Johnny Dark. And even though Scott Shannon registered his name with the union, he can still go to another station and change his name to something else if he wishes. It just means that no one else can use the "Scott Shannon" moniker.
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom