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Radio Needs to Rebuild its Image

  • Thread starter Radio Ink Buzz Stream
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Radio Ink Buzz Stream

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Citing a Barron's article about the possibility of decades of stagnant economic growth (Slowing to a Crawl), Saga Communications CEO Ed Christian said, "if we accept the reality that we are crawling, we need to adapt what we do." Christian said radio needs to rebuild its image in order to remain healthy in a slow growth world. His point, radio needs to focus more on its product and take care of the people who produce that product. "We can't clone a plant. Our business is about our people. We need to get our product right. You can treat people with respect and make money. You can do both, even in a 2% world."

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