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Radio Networks/ Syndicators

I'm curious to get your opinions on what networks/syndicators you think are the best and worst in terms of shows, affiliate support, technical support etc. I know someone who is thinking of buying a small market AM and he is considering what networks or syndicators to use to fill the station with content.

Thanks!
 
I guess actually putting real live people on the air from local studios is out of the question, right?
 
RR, got to agree with you on this one.

This guy wants to buy a radio station and has no idea what he should do with a radio station! If this guy just wants to throw a bunch of money away, he should consider buying a boat and recreational drugs. Owning a small market radio station won't get you laid, or make much money for that matter.

People in radio generally buy shows, not syndicators.

"Affiliate support, technical support?" Sounds like this guy thinks the syndicator will run the station for him (or at least tell him how to do it).

Here's what your friend should do if he insists on going ahead with this:
Decide whether this is a business or a hobby.
If it's a business, hire somebody who knows what they are doing and get out of their way. A lot of good radio people are looking for work these days.
If it's a hobby, he should play what he likes.
If he wants to impress his friends, he will need to do local programming so he can mention their names on the air, put them on the air and promote their pet causes on the air.
 
no..he is looking to have some local programming. Perhaps a morning show that deals with community issues. But he needs to fill the rest of the day with programming off the bird..something that is not even uncommon for major market stations. He wants to know if he should take programming from TRN, Westwood, Premier, SRN, ABC...etc. All the networks have pretty good shows but being a small market station, if something goes wrong with the tones or something, he is worried that he will not be able to get a hold of an affiliate rep or engineer that can help him quickly. From a customer service standpoint, do you know if any of the networks are better than others?
 
Good luck getting actual advice from these people - they'd rather whine about the state of the radio business than actually offer anything constructive.

In my personal experience, of the major syndicators, TRN is the most useless when it comes to following up with assistance after you pick up their shows. They'll try to clear as much of their programming as possible on your station - if you want Savage or Ingraham, be prepared for them to try to bundle them up with Doyle, Humphries, Tammy Bruce, or, god forbid, Roy Masters. It may be worth it, depending on the situation in the market, to clear another show of theirs to get Savage and/or Ingraham, but just know what you're getting into before hand. Once you've signed the contracts, you won't get much follow up from them.

Premiere has some quality people working for them, who will try to help with any problems. But, once you get past Rush, Beck, and Coast to Coast - they've got some weak products. They typically won't try to bundle shows together, but if those shows are already locked up in your market, you won't have much use for them.

Westwood's reps don't seem to know much about the technical side of things. but they try to help and are pretty good about following through. Again, though, they have a shallow pool of quality shows.

I haven't dealt much with SRN, so no comment there.

Jones/Cox has the best affiliate relations group that I've worked with.

For news providers, if you can't get ABC or FOX, you're in for problems. They are both quality products with great tech support departments, however.

Again, this is all stemming from my personal experience. Good luck.
 
Slant said:
no..he is looking to have some local programming. Perhaps a morning show that deals with community issues. But he needs to fill the rest of the day with programming off the bird..something that is not even uncommon for major market stations. He wants to know if he should take programming from TRN, Westwood, Premier, SRN, ABC...etc. All the networks have pretty good shows but being a small market station, if something goes wrong with the tones or something, he is worried that he will not be able to get a hold of an affiliate rep or engineer that can help him quickly. From a customer service standpoint, do you know if any of the networks are better than others?

To paraphrase RR,
I guess actually having a real live engineer is out of the question, right?

This is sounding more and more like a recipe for disaster. Tell this guy to stick to something he knows or (once again) hire somebody who knows how to run a radio station, stay out of way, shut up and don't go near the station unless invited.
 
I don't want to give the name of the guy who is buying but he has been a major market name for a long long time. He knows how to program..but putting on a local 24/7 station is not feasible.
 
He knows how to program..but putting on a local 24/7 station is not feasible.

One of the wisest people I ever knew once told me, "If you can't do it right, don't do it."
 
WLW "The Nation's Station" yet completely local.
WGN Completely local.
KGO Completely local.

The stations you mention are second rate operations (OK, 'MAL is not as bad as the other two) and given their histories and the markets in which they are located should be ashamed of themselves for turning themselves into repeaters for satellite delivered right-wing radio.

In addition to ownership caps and the fairness doctrine, let's bring back rules requiring local-live programming and banning infomercials.

And now that we can mention ratings:

WLW 9.7
WGN 5.1
KGO 5.5

All local and live. In addition, these stations get strong numbers in adjacent markets.

WABC 3.5
WMAL 3.6
KFMB 3.5

But the prevailing motto in radio today is if you can't do it cheap (and easy), don't do it.

Oh, you say, "not all stations can afford local-live programming." They can turn in their licenses. The AM band is too cluttered as it is. Maybe with stations interfering with each other less, people would listen more.

Back to the original topic: If this guy knows programming, he should pick the available shows he wants to carry. He should have an engineer (full time or free-lance) to deal with technical issues. If he's been in the biz, he should have contacts. He should call people working with syndicators and ask these questions. He should also be talking to affiliate sales reps about these concerns. I am suspicious when I see a post in which somebody says somebody they know is going to buy/start a radio station and wants advice from people on a radio board.
 
Mid-market ND here.

For what little it's worth, my take on the news (not talk) nets:

ABC remains the gold standard, head and shoulders above the rest. Best use of TV correspondents, excellent feed service and communication. Several hours of special programming to use for most holidays, and it's well-done. Best longform live coverage, no question. Will the sale to Citadel harm the product? Possible. Even so, it's the best by a country mile, IMHO.

Fox? We used to be ABC and now we're Fox. Anchor quality is uneven. Very few correspondents, and some of them spend their time writing up kickers from the wires. At least one reporter does not use verbs at all. Technical quality can be uneven, with newscasts starting late or promised "alerts" not firing. Longform is okay, except when it's international. Then, lacking real resources, they use audio from "affiliate" Sky News. Except it's a TV signal, full of "as you can see here" references which you cannot, being radio, actually see. Good website for delivery of cuts. Very good communication with affiliates. Best feature -- many people booked daily by the network for affiliates to put on their own shows live. Very reliable service there, though many guests are there because they reinforce one political point of view. I'd go back to ABC in a heartbeat if I could.

Next best choice: AP Radio. Solid hourly newscast and update service, great website for feeds. The widest news net, with thousands of staffers around the world. Solid live longform, with one of radio's best anchors, Jon Belmont. No holiday programming or affiliate guest bookings. A minimal service for minimal needs.

CNN Radio is solid, but dull. CBS Radio is excellent, but dead to conservative radio.

All communicate very well with affiliates.
 
One of the wisest people I ever knew once told me, "MONEY is king! Get the money!

You mentioned STATIONS (below). I thought this was about Networks/ Syndicators.

Before we go there, here is the FINEST station; WGN. They are the very best.

EVERY hour is PACKED with commercials. MONEY! They are among the highest grossing radio stations in the US. They have a LONG, great heritage. They recover well from disasters (morning man Bob Collins death in a private plane crash), they feature ALL Local programming (except Paul Harvey).

This programming is NOT LIBERAL OR CONSERVATIVE. They are very wise about "back and forth." News coverage beats the poo out of "all news" WBBM, who always sound stiff and disorganized. WGN's presentation is NOT "hard-line" but conversational, and NEARLY informal.

Their hosts are ALL articulate and 100% pro. Their newscasts sound GREAT. I've been a fan for nearly 50 years.

Now, syndicators, Dial Global is also all pro. Their station relations dept. is tops. Their formats are unbvelieveably well researched. Their talent is first class.

Networks; abbadabba, we differ. I never cared much for your "gold standard" ABC - except for Paul Harvey. ABC's news is all over the dial. If you want to have a DIFFERENT sound than everybody else (I DO!) they are the first to be eliminated.

If I couldn't get CBS radio (THE BEST!!!) I've had great success on a few stations I owned using USA Radio. Great station relations, and a professional sound.

PS NBC radio was also wonderful. Made any station sound like New York (in a good way) - but alas, they are kaput!
 
Hammondo:

We actually agree. I *LOVE* CBS Radio and think the old NBC Radio News was fantastic.

But CBS Radio is dead to most conservative news/talkers because of the whole Rather fiasco. And NBC Radio News is but a fond memory.

I'm a fan of ABC for its solid news values and for its ability to get its best TV stuff to radio quickly and in a proper format. Fox, on the other hand, can't seem to figure out how to get its TV folks to do much for them on the radio side. Instead, we get the TV track chopped up into actualities, some of which are four seconds long. News for the Ritalin generation. It sounds different, but different ain't necessarily good.

Funny, though, how it's the traditional news networks that produce the best radio news.
 
abbadabba said:
Hammondo:
But CBS Radio is dead to most conservative news/talkers because of the whole Rather fiasco.

...what a laff. Of the biggest conservitalk sticks in Milwaukee, Green Bay, Madison and La Crosse, Wisconsin -- WTMJ, WTAQ, WIBA and WIZM -- all are CBS affiliates...
 
Don't forget Jones Radio Network. Have Ed Schultz (number one progressive talker and number 5 in Talkers magazine Top 100 talkers) Stephanie Miller, and others.
 
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