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Radio now only gets half of listening.

H

Holland Cooke

FYI: http://www.researchexcellence.com/news/documents/VCM_Radio-Audio_Report_FINAL_29Oct09.pdf

Nerd-that-I-am, I'm poring over every-word-of this.

But charts on the last 4 pages really tell the tale.

This is OPPORTUNE -- not threatening -- to broadcasters who realize the value of our "incumbency." AM/FM radio has gazillions of receivers in-use, habitually, by the two generations who control most of the USA's wealth. So NOBODY has the head start we have when it comes to The New Platform.

Use it or lose it.

HC
www.HollandCooke.com
www.GetOnTheNet.com
 
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