I am a former radio broadcaster of several small market stations back in the late 70's and mid 80's . I remember working the Christmas Eve and Christmas Day shifts that were always filled with "Live" readings of Christmas greetings from local merchants . For example : "Merry Christmas from Ray, Gene and the staff of your local Western Auto store on main street in ......" I always enjoyed Christmas time at the stations, it was always filled with the usual holiday goodies and cheer!!!