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Radio One Acquires Cox Houston

jt99 said:
If Radio One does in fact break up the KGLK/KHPT simulcast, I could see the return of Boom on one of the signals. But there's no way they get rid of the format entirely to do Boom on one signal and a Spanish language format on the other. Plus, with the typical top dog in Spanish language radio in Houston struggling (for its standards) like it has been for a bit, I don't think it's a good time for a station to flip to Spanish, anyway.
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No way Boom is coming back. If they thought it made sense they would have brought it back to 92.1 instead of the placeholder gospel format they have now which is likely making very little money.
 
Ryan Williams said:
No way Boom is coming back. If they thought it made sense they would have brought it back to 92.1 instead of the placeholder gospel format they have now which is likely making very little money.
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I don't know. Maybe with all the signals they will be happy to have Praise and Boom. I would love to see Boom come back though.
 
gr8oldies said:
KTHT has quite a northerly signal (only Houston station I remember getting in Crockett) and I wonder who else that signal could fit in with. (OK, my wife likes Classic Country).
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Bryan Broadcasting. Now, don't laugh. These are the folks who are already buying The Bull in Lufkin-Nacogdoches. Imagine that combo going up against the current field. KTHT would stay classic country, now targeting the Piney Woods, while being paired with KJCS, who is already programming current country. Now, you have a two for one in the market that no one could feasibly outsell. That would sure get some attention from Y100 and Kicks 105, quick, fast, and in a hurry.

KHPT also males it up to Crockett on a regular basis. During certain conditions, you can pull KHPT in clear up to Palestine.
 
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jt99 said:
If Radio One does in fact break up the KGLK/KHPT simulcast, I could see the return of Boom on one of the signals. But there's no way they get rid of the format entirely to do Boom on one signal and a Spanish language format on the other. Plus, with the typical top dog in Spanish language radio in Houston struggling (for its standards) like it has been for a bit, I don't think it's a good time for a station to flip to Spanish, anyway.
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The biggest issue with Spanish language right now is the sample: not enough 18-34s and more than half the meters in non-Mexican households. So the results are almost meaningless.
 
HTX said:
Lufkin is around the same distance as Crockett and I've gotten both KTHT and KHPT HD in Lufkin. KTHT HD was really easy to get.
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You are quite right, HTX. One might even make the argument that either 97.1 or 106.9 would make for a golden opportunity for EMF, as they both cover a wide area of the State, listenable in two different rated markets, Houston-Galveston and Lufkin-Nacogdoches, with neither currently having an OTA home for K-Love. So many ways this could all play out. Interesting times for sure.
 
DavidEduardo said:
The biggest issue with Spanish language right now is the sample: not enough 18-34s and more than half the meters in non-Mexican households. So the results are almost meaningless.
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Reminds me of the Houston City Council. Hispanics are alarmingly underrepresented. I think there was a total of two Hispanic council members out of the 11 districts and none from the five at-large positions. I'm surprised there hasn't been any lawsuits to address this issue. If this was happening to African Americans, you can be sure it would be headline news.
 
I
HTX said:
I don't know. Maybe with all the signals they will be happy to have Praise and Boom. I would love to see Boom come back though.
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I don't know why y'all think we're about to get more agnostic content. 97.1 and 92.1 are about to be sold to the highest bidding religious broadcaster and become non-commercial.

This consolidation is just another death blow to commercial terrestrial radio.
 
DavidEduardo said:
They have Spanish in two markets where a small facility is also the only facility: Cincinnati and Indianapolis. They had a bad experience with Spanish in Houston and it is unlikely that they would compete with established stations.
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Don't forget that those two stations are poorly programmed. They work in the Midwest because they have no competition. If Urban One tried making a carbon copy of those stations here in Houston, they would fail miserably.

I think people are overreacting here. 97.1 and 92.1 are going to the highest bidding non-commercial operators. As far as Urban One, I don't see any big changes coming. Their biggest challenge will be a cultural one. Can the current staff integrate well with a classic rock and country format? They failed to get along with and culturally understand the Regional Mexican format once. I can't help but wonder how awkward the interactions will be when two super white formats collide with two super black formats. Let's not forget that Radio Now was a massive failure.
 
BamaTX said:
Hahahahahahaha

(Breathes) hahahahahahahaha

They're in buying mode, but not that kind of buying mode. Bryan Broadcasting does well because they've perfected selling their content to small market audiences/businesses. Unfortunately that small town, goody two shoes approach isn't going to work in Houston.
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One can dream, Bama. They are a fantastic company with a great leadership team, who really understands each of the communities served. I don't believe KJCS will be their last acquisition, but you are certainly right that KTHT will likely be more than they can feasibly take on. It would surely be better than the fate that likely awaits 97.1.
 
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BamaTX said:
This consolidation is just another death blow to commercial terrestrial radio.
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Not really. Removing a couple of commercial stations spreads the revenue pool into larger fractions, benefiting the remaining stations. Docket 80-90 brought a bunch of FMs into Houston, and made the market far less viable for many.
 
DavidEduardo said:
Not really. Removing a couple of commercial stations spreads the revenue pool into larger fractions, benefiting the remaining stations. Docket 80-90 brought a bunch of FMs into Houston, and made the market far less viable for many.
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Sure. But in a healthy market, there would be enough revenue to go around. Losing commercial stations is a sign of distress, not success.
 
BamaTX said:
Their biggest challenge will be a cultural one. Can the current staff integrate well with a classic rock and country format? They failed to get along with and culturally understand the Regional Mexican format once. I can't help but wonder how awkward the interactions will be when two super white formats collide with two super black formats. Let's not forget that Radio Now was a massive failure.
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With Urban One adding general market (read "white") stations all over, the message to the staff is that they have to diversify to survive. I'd bet the attitude is better for "diversity of formats" now.
 
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