Re: Radio One and the new WERE-Cleveland
> The Radio One Network will have TOH newscasts via the
> upstart "Syndication One" service. WERE will have local
> newscasts in the morning and (I presume) the afternoon
> directly from their downtown Cleveland studios - not from
> Metro.
As per the Julie Washington article in the PD the other day, they'll at very least have an in-house news voice in morning drive with Gregg Anthony, who was one of the finalists for the gig given to Ronnie Duncan.
Good move, IMHO. For a format like this, which would presumably need some credibility and want to pay attention to its target audience, a Metro cast that's the same as the ones on WHK/WKNR wouldn't work.
> Every other major AM station has piped in syndicated
> programming (Jim Quinn on WHLO-Akron, "ESPN's Mike & Mike"
> on 50KW WKNR/850, religous crud on 50KW WHKW/1220, or
> infomericals that are on WERE currently.)
Or syndicated libtalker Bill Press on WARF down here, though he was actually exclusive to 1350 in his early weeks.
> A person like Jim is what WERE actually needs. WHK, on the
> other hand, has been on autopilot with the
> reactionary-thinking Mike Luczak - and they ain't going
> anywhere. Stop if you've read all this before...
No comment. I don't know if Mr. Luczak reads the N/T board, but I've already gotten enough nasty E-Mail from him to last a month...
But you're right...Jim's a good radio guy and has some sense of what the station needs to do. He'll have more to work with besides brokered talk, as well... especially with a live/local AM drive show.
> The good news: the best parts of WERE's signal are in the
> heart of Cleveland, including the eastern side already
> well-served by sister station WJMO/1490, the dominant (and
> only 24-hr.) gospel station in the market. And has been for
> years.
>
> An urban talk WERE very well could succeed, if programmed
> and marketed right.
Right on all points. It's by definition a niche format...Radio One has made no bones about their intent to superserve the African-American talk audience. But the above, combined with some non-target demo interest in hosts like Rev. Sharpton or even Ronnie Duncan, and they could at least do respectably.
They aren't about to knock off WTAM or even whatever "Mike and Mike" get on WKNR, but they could surprise some people...if they execute it right.
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