I'm hearing that Radio One has sold My 92.7 and PRAISE 100.9 to Davis Broadcasting???
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Radio One exits Charlotte!!
- Thread starter ShawtyBlack_ATL
- Start date
Is this the same Davis that bought Sunny 100 and Lake 102.3 north of Atlanta? If so I bet except for the legal ID there will not be much English spoken soon on these stations.
secondchoice said:
Yeah it is. They own Urban stations in culumbus, GA that are decent.
A return to Smooth Jazz would be nice but I don't expect it. Stations have been bailing on the format for years now. My feeling is the format was toast when KKSF in San Francisco and Love 94 WLVE Miami changed format. Radio is a copy cat business so Smooth Jazz is doubtful.
We really need more Spanish language stations? The ones we already have get such great ratings! ;D
We really need more Spanish language stations? The ones we already have get such great ratings! ;D
luis_png said:Mike Sheridan said:
If you understod how the hispanic market/culture works and you would realize that ratings mean nothing to those spanish stations here in charlotte. I mean they are still live! I doubt they are going away anytime soon!
No I don't understand. So explain to me how commercial stations with under a 1 share get enough sales to make their budgets.
luis_png said:
If the station is part of a cluster then it is "part of a local package".
If it is free standing, then you have to do the math 1% of a 1.5 million equals 1500. If you can put on a flight of commercials that can motivate 5% of the listeners to test drive a car at a locally owned dealership on a weekend that is 75 folks. If the car dealership sales crew has a 5% sales close rate in test drives then the dealership sold 3 extra cars that weekend. A dealer should make make at least $1,500 per car just to stay in business. Your mileage may vary. All most of the local merchants want is some results. If you sell a client a package he can see extra business, then all you have to do is service the account rather than sell it over and over. Whenever a Walmart opens in a small town (less than 50,000) the radio stations take a $evere revenue hit. Walmart usually does not advertise on anything local (radio stations, even uses a lot of direct mailings, which has hurt our local newspaper) and usually runs a lot of the local merchants / advertisers out of business hurting everybody.
Mike Sheridan said:luis_png said:Mike Sheridan said:
If you understod how the hispanic market/culture works and you would realize that ratings mean nothing to those spanish stations here in charlotte. I mean they are still live! I doubt they are going away anytime soon!
No I don't understand. So explain to me how commercial stations with under a 1 share get enough sales to make their budgets.
Well my first (logical) guess is that they are obviously making "enough sales to make their budgets" simply because well they are still live.. I mean come on we are in America, you either pay your bills or you foreclose or go bankrupt..
But either way let me try to explain how the hispanic market "might" differ from the "general market". First, hispanics (spanish speaking) don't have many choices like we english listeners do, they may only have one spanish station and that is all. Then the station becomes like a portal to their culture and a way to stay connected with their community. For example, WNOW FM has a very large coverage, people will listen to them from the most remote locations you can imagine that their signal will reach because to many it might be the only spanish station they might have. So all those "extra" surrounding markets and listeners aren't being accounted for.
Secondly, I personally think that the spanish stations (at least the ones in our area) focus their sales towards local businesses. Usually with hispanic businesses, many of which don't know or simply don't care about Arbitron ratings. 8) All they want is that their business gets advertised so that they will eventually gain customers. ;D
Also community events, concerts, clubs, and other events organized by each station provide substantial revenue. They grab huge crowds both for the events and listenership.
I hope my humble opinion and analysis helps you better understand why these spanish stations are still live regardless of their "ratings".
It's just possible explanation Now I get it, thanks! That makes sense.
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