Radio insight is reporting or hinting that Urban one is flipping a station to Regional Mexican .. could it be Houston? I think the writing is on the wall 92.1 could be a great signal for a Spanish station.
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Radio one flips
- Thread starter radioislife2020
- Start date
La Grande is still in Dallas, and also on 101.1 HD 2 in Houston, which is a road block for Radio One in this market
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Is anyone paying for RadioInsight Premium?
LOL not sure how to check domain records myself...
LOL not sure how to check domain records myself...
And if they are, posting it here is a terms of service violation at RadioInsight that will lead to an immediate cancellation of their subscription. The premium subscriptions are what keeps the site alive and in business with content you cannot get anywhere else.
You'll likely have the answer to the story tomorrow morning.
No here 101.1 HD 2 is Fierro Hd playing Tejano.
It is on private, I don’t subscribe either. What I posted is what’s on the main page. And it says log in to premium to see the rest.
Based on their MO, it is probably a translator in a market that doesn't have any regional mexican stations.
I'd be surprised if they flipped KROI. It seems like something they would have done earlier this year instead of going back to gospel.
I agree; yet at the same time, gospel is doing terrible, could regional Mexican programmed from Indianapolis really turn out worse?
Those stations are poorly programmed from what I'm told. The stations aren't supposed to be huge rating draws anyways.
Yes, it could be vastly worse. That is a hard format to do right, as despite a name that seems to indicate a "standard" format, there are five or six main ways of programming and song selection depends on the part of Mexico the local community is from. There are various ways of making this a regional Top 40, the equivalent in rotation of a Hot AC and a more gold based version. Each appeals to different age groups.
And Houston is quite competitive. Something put together on the cheap in Ohio will not hold up to a bunch of Houston stations that all do extensive music testing.
And anyone posting paywalled content here will see the post noted and deleted "with prejudice" by the board ops. We do not approve of or allow such material. Ever.
92.1 was already once programmed by a very, very good Hispanic PD and they could not make it work. There was an internal culture clash and the corporate executives apparently did not understand the dynamics of programming to Hispanics in Houston.
Move la Caliente to 92.1 and it would do very well! The stations has been around for 2 years now and seems to be connecting even with a limited signal . Good for urban one !!Fernando perez worked with you so you would say that but in reality the station was not that great the demo was all wrong. Something must be working for them to keep doing spanish in more markets where other stations have already been established.
I could be wrong but I don't think they are programming out of Indy
They are doing OK because there is no competition and there is a client need to reach Hispanics who do not listen to the English language stations. As with early Spanish language stations everywhere in the US, even a terrible format will do better than nothing.
In Indianapolis, the "other" Spanish language station has a terrible signal, so they have done better because they cover the actual Hispanic market. Remember, in markets like that, ratings are not used for sales of stations like that; they get no ratings anyway.
And there is no agency business for Spanish language stations in markets with such a small Hispanic population. Cincinnati has only 3.4% Hispanic population of which about half is English dominant.... that means there are less than 35,000 Hispanics in the market that would even understand a station in Spanish, and not all of them, naturally, will like the format that is being offered.
Yes, Fernando is a great PD. What was the major impediment was meddling by the management and inability to do proper promotion and marketing. There is no reason to believe that the culture clash would be any better today than back then.
La Caliente has no ratings at all. You say it is "connecting" yet there are no ratings at all. KQBT-HD2 has had a 0.0 for the last 7 books in 18-49 and in one book it got a 0.1 in 25-54 and got a 0.0 in all the rest. That is based on the registered HD2 which is KQBT-HD2 per the FCC filing for the translator.
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Yes Fernando a great PD the problem was they copy Estéreo Latino 102.9
I think in one of the markets where Urban One is doing Regional Mexican now they also own a Telemundo affiliate, so they presumably have people who know how to sell to that local market. But a midwestern market isn't going to be as competitive as here in that segment. Maybe that's why they've decided to go back to formats they're good at here and just deliver African Americans from 18 - 54 as a cluster strategy.
For what it's worth, I did see a Praise 92.1 billboard over in the West Oaks neighborhood recently with the slogan "Let Jesus Take The Wheel."
For what it's worth, I did see a Praise 92.1 billboard over in the West Oaks neighborhood recently with the slogan "Let Jesus Take The Wheel."
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