Radio one flips

[BamaTX]

with the slogan "Let Jesus Take The Wheel."

 

[radioislife2020]

They are doing OK because there is no competition and there is a client need to reach Hispanics who do not listen to the English language stations. As with early Spanish language stations everywhere in the US, even a terrible format will do better than nothing.

In Indianapolis, the "other" Spanish language station has a terrible signal, so they have done better because they cover the actual Hispanic market. Remember, in markets like that, ratings are not used for sales of stations like that; they get no ratings anyway.

And there is no agency business for Spanish language stations in markets with such a small Hispanic population. Cincinnati has only 3.4% Hispanic population of which about half is English dominant.... that means there are less than 35,000 Hispanics in the market that would even understand a station in Spanish, and not all of them, naturally, will like the format that is being offered.

Yes, Fernando is a great PD. What was the major impediment was meddling by the management and inability to do proper promotion and marketing. There is no reason to believe that the culture clash would be any better today than back then.

La Caliente has no ratings at all. You say it is "connecting" yet there are no ratings at all. KQBT-HD2 has had a 0.0 for the last 7 books in 18-49 and in one book it got a 0.1 in 25-54 and got a 0.0 in all the rest. That is based on the registered HD2 which is KQBT-HD2 per the FCC filing for the translator.

Not sure why it’s so hard for you to admit that power 105.3 according to neilsen is KTWL and they continue to show up .

 

[BamaTX]

Not sure why it’s so hard for you to admit that power 105.3 according to neilsen is KTWL and they continue to show up .

But KTWL is still Texas Country.

All you can do is make assumptions. I doubt K287BQ is encoding as "KTWL". But then again, I doubt KTWL itself is encoding at all

The truth is that nobody knows. You can't say for sure.

 

[radioislife2020]

But KTWL is still Texas Country.

All you can do is make assumptions. I doubt K287BQ is encoding as "KTWL". But then again, I doubt KTWL itself is encoding at all

The truth is that nobody knows. You can't say for sure.

Right!!

 

[+713]

The truth is that nobody knows. You can't say for sure.

"Nobody" knows, huh? This was answered before. When the station signed up for an encoder it was translating KTWL.

LaPower has been doing a lot better than LaCaliente (uhm, el frio). Even did better than sports 97.5 😳

 

[ksradiogeek]

Is anyone paying for RadioInsight Premium?

LOL not sure how to check domain records myself...

I do. And don’t expect me to copy what Lance posts and paste it here because people want to be cheap and/or lazy to support what he does. It’s only $5/month; it’s practically pocket change.

 

[BamaTX]

"Nobody" knows, huh? This was answered before. When the station signed up for an encoder it was translating KTWL.

KTWL has never translated "Power".

LaPower has been doing a lot better than LaCaliente (uhm, el frio). Even did better than sports 97.5 😳

Assuming those are indeed 100% their numbers, they're still doing worse than when iHeart ran KISS-FM on 104.5.

And let's not forget that those +6 numbers are practically meaningless.

 

[radioislife2020]

KTWL has never translated "Power".

Assuming those are indeed 100% their numbers, they're still doing worse than when iHeart ran KISS-FM on 104.5.

And let's not forget that those +6 numbers are practically meaningless.

Why are you hating on these guys.. are you even in radio?

 

[BamaTX]

Why are you hating on these guys..

Simply stating a fact is not "hating".

In the words of Alex Reymundo, "Stop me when I lie". Those numbers aren't great. They're not even good. They're quite terrible considering the old KISS format did better (but in reality, not by much...and we all saw how that ended).

The better question is why do you take offense on behalf of the "Power" operators? I don't speak Spanish, but I can tell you the format makes absolutely no sense. Who are they trying to target with that amazingly stupid playlist?

are you even in radio?

There's a reason why we all use "usernames" and not our real names. I'll leave it at that.

 

[radioislife2020]

Simply stating a fact is not "hating".

In the words of Alex Reymundo, "Stop me when I lie". Those numbers aren't great. They're not even good. They're quite terrible considering the old KISS format did better (but in reality, not by much...and we all saw how that ended).

The better question is why do you take offense on behalf of the "Power" operators? I don't speak Spanish, but I can tell you the format makes absolutely no sense. Who are they trying to target with that amazingly stupid playlist?

There's a reason why we all use "usernames" and not our real names. I'll leave it at that.

I could say they same thing. If you don’t understand the language what is your base for calling a stupid playlist ? Just was David says here ? What makes you a expert in the format .. because the difference is that I have worked the format and I can say it’s not the best but would not call it a stupid playlist . If you could do better i think you would be doing it .

 

[2Speakers]

No clue which Radio One station it is, but it's not KROI.

lagrande921.com has not been registered. Both of the Radio One La Grande stations have lagrandeXXXX.com domains where XXXX is the frequency.

 

[Mrtejano]

No clue which Radio One station it is, but it's not KROI.

lagrande921.com has not been registered. Both of the Radio One La Grande stations have lagrandeXXXX.com domains where XXXX is the frequency.

Ohio

 

[davideduardo]

I could say they same thing. If you don’t understand the language what is your base for calling a stupid playlist ? Just was David says here ? What makes you a expert in the format .. because the difference is that I have worked the format and I can say it’s not the best but would not call it a stupid playlist .

I listened for a while since you posted. Things like a very Dominican merengue followed by a nojn-international Bachata... for the 11 Dominicans in the Houston metro. In general, different non-Mexican kinds of music that the individual groups not from Mexico would only like a small percentge of. This is not a good playlist anywhere on this particular planet.

 

[BamaTX]

I could say they same thing. If you don’t understand the language what is your base for calling a stupid playlist ? Just was David says here ?

You don't have to know a certain language to understand what can and cannot work. I was one of the first critics of the format (maybe even before David spoke on the matter). Having a format with music selections from several regions of Latin America without a specific demographic in mind is asinine.

Latinos are not a one size fit all. Even here in Houston you see different styles of "Regional" Mexican than you wouldn't see in Las Vegas or Los Angeles. Houston has a ton of Northern Mexico immigrants, which is why 107.9 has found some success catering to that accordion-heavy audience.

What makes you a expert in the format .. because the difference is that I have worked the format and I can say it’s not the best but would not call it a stupid playlist . If you could do better i think you would be doing it .

Some people are not cut out for radio. Several people have tried going at it alone and failed miserably because they think people like the same type of music they like or that their recipe is the next big thing.

For example, we all remember the failure that was the AM Tejano station a couple of years ago. Some guy thought it would be a great idea to dump his savings to lease an AM rimshot that only covered the southern portion of the market. And as if that wasn't stupid enough, he stuck a dying format in it that only 70 year old "Chicanos" in retirement homes would listen to.

Common now! You question my credentials yet you double down on a format that is flat out stupid (yes, stupid!). Guatemalans are not going to like the same music Venezuelans like. Hondurans are not going to like the same type of music Puerto Ricans like. Colombians are not going to like the same music Mexicans like. The playlist is a mockery of Latinos everywhere. It doesn't focus on one format and that turns off people in all languages, including English.

If you really have worked in radio, you wouldn't be celebrating those measly little ratings. If anything, you'd be cringing at the music selection and the voiceovers. I assume the only reason the station has survived this long is because they have a sales team with grit that could sell ice to Eskimos.

 

[BamaTX]

No clue which Radio One station it is, but it's not KROI.

Cincinnati 101.5

 

[davideduardo]

You don't have to know a certain language to understand what can and cannot work. I was one of the first critics of the format (maybe even before David spoke on the matter). Having a format with music selections from several regions of Latin America without a specific demographic in mind is asinine.

There are types of Latin American or Spanish language music that are universal... the CHR/Churban/AC/oldies genres within contemporary music are as well received in Spain or Mexico as in Chile or the Dominican Republic.

But each country and even region in some nations has its own "country music" and that tends to be very geographically specific.

Latinos are not a one size fit all. Even here in Houston you see different styles of "Regional" Mexican than you wouldn't see in Las Vegas or Los Angeles. Houston has a ton of Northern Mexico immigrants, which is why 107.9 has found some success catering to that accordion-heavy audience.

That is presently true, but "regional" Mexican music runs in waves, with the different kinds moving up and down.

Some people are not cut out for radio. Several people have tried going at it alone and failed miserably because they think people like the same type of music they like or that their recipe is the next big thing.

That is the failure of programmers who think they have the magic formula. That may have worked in the 50's for Duncan Hines and Betty Crocker, but it does not work for radio.

For example, we all remember the failure that was the AM Tejano station a couple of years ago. Some guy thought it would be a great idea to dump his savings to lease an AM rimshot that only covered the southern portion of the market. And as if that wasn't stupid enough, he stuck a dying format in it that only 70 year old "Chicanos" in retirement homes would listen to.

Tejano listeners are "Tejanos" and definitely not "Chicanos". That term, while used outside the deep southwest, is mostly indigenous to California and surrounding areas and applied to second and sometimes later generation Mexican heritage folks.. Yes, this is an ambiguous term but a Tejano music fan is not likely to identify as a "chicano". And, it is not a universally accepted term.

Common now! You question my credentials yet you double down on a format that is flat out stupid (yes, stupid!). Guatemalans are not going to like the same music Venezuelans like. Hondurans are not going to like the same type of music Puerto Ricans like. Colombians are not going to like the same music Mexicans like. The playlist is a mockery of Latinos everywhere. It doesn't focus on one format and that turns off people in all languages, including English.

If you really have worked in radio, you wouldn't be celebrating those measly little ratings. If anything, you'd be cringing at the music selection and the voiceovers. I assume the only reason the station has survived this long is because they have a sales team with grit that could sell ice to Eskimos.

 

[AnyHuman]

Don’t expect me to copy what Lance posts and paste it here because people want to be cheap and/or lazy to support what he does. It’s only $5/month; it’s practically pocket change.

I wasn't.

I did see him post about the Vida Unida flip of KXNG a few weeks ago in a premium article, after it was announced on this forum. Maybe he was hoping others wouldn't know about this forum? Anyway I wouldn't charge for a news article but that's just me. I don't know if he has ads on his site because I have Adblock Plus.

 

[ksradiogeek]

I did see him post about the Vida Unida flip of KXNG a few weeks ago in a premium article, after it was announced on this forum. Maybe he was hoping others wouldn't know about this forum? Anyway I wouldn’t charge for a news article but that’s just me.

That’s not even it at all. (And don’t expect content creators/bloggers to work for free...they have to eat and pay bills like you and me.)

I encourage you to subscribe to his site sometime. $5/month is not worth much.

 

[AnyHuman]

If that's not it, I bet he still was hoping people would pay him for the premium KXNG blog post instead of reading this board.
Sorry but he's not really a content creator, maybe rephrasing the content but it's available elsewhere on the net if you know where to look. For example, the stuff in the weekly FCC reports are up there on FCC.today, Lance does do a good job making a nice blog post from them on Sundays.

 

[davideduardo]

If that's not it, I bet he still was hoping people would pay him for the premium KXNG blog post instead of reading this board.
Sorry but he's not really a content creator, maybe rephrasing the content but it's available elsewhere on the net if you know where to look. For example, the stuff in the weekly FCC reports are up there on FCC.today, Lance does do a good job making a nice blog post from them on Sundays.

Lance's site is full of early info on format changes and site filings disguised by strange corporate names. He routinely scoops other sources in that sort of vital competitive information.